16 research outputs found
The Development of A Corporate, Marketing, Operations, and Financial Strategy for A Swiss Cosmetics Start-up
Get PDFThe aim of this Group Management Project is to explore the different strategies that can be implemented by a Switzerland based decorative cosmetics start-up business owned by one of the author of this document Mr. Axel Schmidt. The authors of this project Mr. Swapnil Deshmukh and Mr. Axel Schmidt are pursuing their MBA in Finance and MBA in Entrepreneurship degrees respectively and thus have provided insights gained from the overall MBA programme and particularly in their respective specialisations.
The document consists of seven chapters elaborating on corporate, marketing, operations and financial strategies for the start-up business in decorative cosmetics. The Swiss decorative cosmetics industry is characterised by a fierce and turbulent market conditions dominated by multinational cosmetics firms.
The first chapter introduces the authors and their reason and motivation behind this project, the concept of family start-up businesses, outsource production (private label) and the company lipCat Private Limited.
The company lipCat Private Limited will indulge in selling decorative cosmetics products in the low price segment targeting young Swiss women on an online basis focussing only in Switzerland at its nascent stage. However, depending on the success of the business the company aspires to expand its operations to selected European countries.
The second chapter reveals the corporate strategy of the company and includes the analysis of Swiss cosmetics market. Strategic tools such as SWOT, PEST and PORTER’S FIVE FORCES have been employed to gain more insight into the internal and external factors affecting lipCat. It also includes the analysis of its competitors, mentions the values, mission and the vision of the company owners. The chapter also mentions that lipCat will pursue a cost focus strategy based on its existing limited resources.
The third chapter deals with the marketing strategy and defines marketing objectives of the company and underlining the different marketing mix options that lipCat plans to implements during its business operations. One of the major tools used in this chapter is consumer segment analysis, also different marketing steps such as creating an USP, Value proposition and copy strategy and brand personality. It also lays down the marketing budget and the marketing roadmap for lipCat. It also provides for certain marketing strategies that should be specifically implemented by start-up businesses. The fourth chapter exposes the operational activities of the business. It describes the process of the company starting with its purchasing the products from its supplier based in US to selling the products in the local Swiss market.
The fifth chapter divulges the financial strategy of the company. It explore the existing financial structure of the company and how company can finance its future growth and expansion with its limited available resources. It also suggests for specific financial options that a small size business firm can explore to succeed. The chapter also includes and explore different strategic options that the company can explore in order to gain financial advantage. Finally it provides for different exit strategies in case of failure as well as success of the business.
The sixth chapter mentions strategy implementation roadmap for lipCat based on the previous four strategy chapters.
In the seventh chapter we conclude that lipCat as a business has certain negative aspects, such as reluctance of women to purchase decorative cosmetics over the internet and has limited resources to compete in the highly competitive market. However we also believe that the existence of a niche market, high flexibility and very low fixed costs will allow lipCat to exploit its potential in a manner that will yield positive results for the company
The Development of a Corporate, Marketing, Operations, and Financial Strategy for a Swiss Cosmetics Start-up
No full textThe aim of this Group Management Project is to explore the different strategies that can be implemented by a Switzerland based decorative cosmetics start-up business owned by one of the author of this document Mr. Axel Schmidt. The authors of this project Mr. Swapnil Deshmukh and Mr. Axel Schmidt are pursuing their MBA in Finance and MBA in Entrepreneurship degrees respectively and thus have provided insights gained from the overall MBA programme and particularly in their respective specialisations.
The document consists of seven chapters elaborating on corporate, marketing, operations and financial strategies for the start-up business in decorative cosmetics. The Swiss decorative cosmetics industry is characterised by a fierce and turbulent market conditions dominated by multinational cosmetics firms.
The first chapter introduces the authors and their reason and motivation behind this project, the concept of family start-up businesses, outsource production (private label) and the company lipCat Private Limited.
The company lipCat Private Limited will indulge in selling decorative cosmetics products in the low price segment targeting young Swiss women on an online basis focussing only in Switzerland at its nascent stage. However, depending on the success of the business the company aspires to expand its operations to selected European countries.
The second chapter reveals the corporate strategy of the company and includes the analysis of Swiss cosmetics market. Strategic tools such as SWOT, PEST and PORTER’S FIVE FORCES have been employed to gain more insight into the internal and external factors affecting lipCat. It also includes the analysis of its competitors, mentions the values, mission and the vision of the company owners. The chapter also mentions that lipCat will pursue a cost focus strategy based on its existing limited resources.
The third chapter deals with the marketing strategy and defines marketing objectives of the company and underlining the different marketing mix options that lipCat plans to implements during its business operations. One of the major tools used in this chapter is consumer segment analysis, also different marketing steps such as creating an USP, Value proposition and copy strategy and brand personality. It also lays down the marketing budget and the marketing roadmap for lipCat. It also provides for certain marketing strategies that should be specifically implemented by start-up businesses.
The fourth chapter exposes the operational activities of the business. It describes the process of the company starting with its purchasing the products from its supplier based in US to selling the products in the local Swiss market.
The fifth chapter divulges the financial strategy of the company. It explore the existing financial structure of the company and how company can finance its future growth and expansion with its limited available resources. It also suggests for specific financial options that a small size business firm can explore to succeed. The chapter also includes and explore different strategic options that the company can explore in order to gain financial advantage. Finally it provides for different exit strategies in case of failure as well as success of the business.
The sixth chapter mentions strategy implementation roadmap for lipCat based on the previous four strategy chapters.
In the seventh chapter we conclude that lipCat as a business has certain negative aspects, such as reluctance of women to purchase decorative cosmetics over the internet and has limited resources to compete in the highly competitive market. However we also believe that the existence of a niche market, high flexibility and very low fixed costs will allow lipCat to exploit its potential in a manner that will yield positive results for the company
The Development of A Corporate, Marketing, Operations, and Financial Strategy for A Swiss Cosmetics Start-up
No full textThe aim of this Group Management Project is to explore the different strategies that can be implemented by a Switzerland based decorative cosmetics start-up business owned by one of the author of this document Mr. Axel Schmidt. The authors of this project Mr. Swapnil Deshmukh and Mr. Axel Schmidt are pursuing their MBA in Finance and MBA in Entrepreneurship degrees respectively and thus have provided insights gained from the overall MBA programme and particularly in their respective specialisations.
The document consists of seven chapters elaborating on corporate, marketing, operations and financial strategies for the start-up business in decorative cosmetics. The Swiss decorative cosmetics industry is characterised by a fierce and turbulent market conditions dominated by multinational cosmetics firms.
The first chapter introduces the authors and their reason and motivation behind this project, the concept of family start-up businesses, outsource production (private label) and the company lipCat Private Limited.
The company lipCat Private Limited will indulge in selling decorative cosmetics products in the low price segment targeting young Swiss women on an online basis focussing only in Switzerland at its nascent stage. However, depending on the success of the business the company aspires to expand its operations to selected European countries.
The second chapter reveals the corporate strategy of the company and includes the analysis of Swiss cosmetics market. Strategic tools such as SWOT, PEST and PORTER’S FIVE FORCES have been employed to gain more insight into the internal and external factors affecting lipCat. It also includes the analysis of its competitors, mentions the values, mission and the vision of the company owners. The chapter also mentions that lipCat will pursue a cost focus strategy based on its existing limited resources.
The third chapter deals with the marketing strategy and defines marketing objectives of the company and underlining the different marketing mix options that lipCat plans to implements during its business operations. One of the major tools used in this chapter is consumer segment analysis, also different marketing steps such as creating an USP, Value proposition and copy strategy and brand personality. It also lays down the marketing budget and the marketing roadmap for lipCat. It also provides for certain marketing strategies that should be specifically implemented by start-up businesses. The fourth chapter exposes the operational activities of the business. It describes the process of the company starting with its purchasing the products from its supplier based in US to selling the products in the local Swiss market.
The fifth chapter divulges the financial strategy of the company. It explore the existing financial structure of the company and how company can finance its future growth and expansion with its limited available resources. It also suggests for specific financial options that a small size business firm can explore to succeed. The chapter also includes and explore different strategic options that the company can explore in order to gain financial advantage. Finally it provides for different exit strategies in case of failure as well as success of the business.
The sixth chapter mentions strategy implementation roadmap for lipCat based on the previous four strategy chapters.
In the seventh chapter we conclude that lipCat as a business has certain negative aspects, such as reluctance of women to purchase decorative cosmetics over the internet and has limited resources to compete in the highly competitive market. However we also believe that the existence of a niche market, high flexibility and very low fixed costs will allow lipCat to exploit its potential in a manner that will yield positive results for the company
STUDIES ON THE EFFECTS OF TRADITIONAL BUSINESS INTO DIGITAL BUSINESS FOR CAREER DEVELOPMENT
No full textIn respect to career development, E-commerce is a boom in the modern business era. E-commerce stands for
electronic commerce. E-commerce (Electronic commerce) involves buying and selling of goods and services, it also includes the transmitting of funds or data, over an electronic network, predominantly the Internet. Ecommerce (Electronic commerce) is a paradigm shift influencing both marketers as well as the customers.
Rather, way more than other services ecommerce is another way to boost the existing business practices. It is leading to modernization, a complete change in traditional way of doing business. This significant change in business model is witnessing a tremendous growth around the globe and India is not an exception. A massive
internet penetration has been added to growth of E-commerce and more particularly start-ups have been increasingly using this option as a differentiating business model for better business. Moreover E-Commerce has significant influences on the environment. It will be more effective and necessary for our career development
Digital Marketing Strategies for Private and Public Hospitals: A Comparative Analysis
No full textFor hospitals to connect and communicate with their patients in the quickly changing healthcare industry, digital marketing has become a crucial tool. In this research report, the digital marketing strategies used by public and private hospitals are compared. This research examines the efficacy of these strategies utilizing a facts analysis-primarily based have a look at with a sample size of 250 respondents, targeting factors which includes social media presence, search engine marketing, email advertising and marketing, and patient interaction. The results highlight important areas where public healthcare organizations fall short and provide insight into how private hospitals use digital platforms more successfully than public hospitals. The study also emphasizes how telemedicine services and online patient reviews are becoming more and more significant in influencing patient decision. Both industries may enhance their outreach and service delivery to the digitally informed people by comprehending these strategies
Computational Investigation of the Magnetization Reversal and Magnetoresistive Behaviour of Nanoscale Spin Valve Elements
Get PDFInvestigation of the magnetic switching and magnetoresistive behaviour of nanoscale spin valve elements (SVs) of varying physical parameters such as shape, element size, dimensional aspect ratio, and array size is of vital importance for their application in future magnetic memory and storage devices. We have inspected the magnetic switching mechanism and magnetoresistive behaviour of nanoscale SV elements (Co/Cu/Ni80Fe20) and arrays of these elements, with each layer having a thickness of 10 nm and rectangular and elliptical shapes with varying lateral aspect ratios (ARs) and varying interelement spacing for the arrays, by finite difference method-based micromagnetic simulation. We observe that the elements with higher AR show the Ni80Fe20 and Co layers forming antiparallel states in the plateau, similar to synthetic antiferromagnets. For lower AR, more complex quasi-uniform magnetic microstates are observed, which are even more intricate for elliptical elements. The elliptical elements with an AR of 1.25 show coherent and predictable magnetic switching behaviour, demonstrating their appropriateness for integration into magnetic memory devices. We observe a gradual increase in magnetoresistance (MR%) with the increase in AR and the decrease in interelement spacing. The magnetic flux density experiences a reduction with an increase in the inter-elemental spacing.17 pages, 8 figure
FEA ANALYSIS AND OPTIMIZATION OF DIFFERENTIAL HOUSING FOR FATIGUE STRESSES AND FATIGUE TEST DESIGN TO STUDY SKIN EFFECT IN DUCTILE IRON
Get PDFAutomotive emission standards are getting more stringent day by day and governments worldwide are moving to reduce emissions from automobiles. In this scenario reducing the weight of automobile components becomes an important design objective to reduce emissions. A 10% reduction of weight in the complete automobile leads to 6-8 percent improvement in mileage (Mhapankar 2015). Also, powertrain components make up for approximately 27% of the total automobile weight and thus optimizing the design of components in the powertrain is an important task (Mhapankar 2015). Statistics show that 26% of component failures in automobiles are part of powertrain and 21% of overall failures are due to design and manufacturing defects (Heyes 1998). Furthermore, more than 90% of design failures are due to fatigue loading rather than static stress failure. The differential design was already optimized using the high Si ductile iron for static stresses by the work done by Mr. Parag Deshpande (Deshpande 2016) and Mr. Pankaj Kalan (Kalan 2016) in this project.
Thus, in this study the new differential design is evaluated for fatigue stresses using a stress life approach. The loading and boundary conditions have been modified from the previous works to better estimate the working condition of the differential case. Time integration of static load cases has been done to obtain fatigue results by running a linear static analysis. FEA models using a quasi-static analysis and transient analysis are compared as a part of the study to select the best possible approach in future applications. The model to use static load cases for fatigue analysis has been compared to standard fatigue solver of Optistruct.
In the second part of the project a flexural fatigue test is designed to study the effects of casting skin and its properties on fatigue life of ductile iron. Sample geometry for the test is designed and updated based on test results. The effects of thickness on the sample behavior and flexural testing is studied. A fracture mechanics approach is proposed to model the crack propagation in ductile iron for crack initiation at the nodules. A preliminary literature study for initiation at other casting defects is done which needs to be expanded and incorporated in the crack growth model
Finding nearest Neighbor in Geo-Social Query Processing
Get PDFRecording the region of people using location-acquisition technologies, such as GPS, allows generating life patterns, which associate people to places they habitually visit. Considering life patterns as edges that connect users of a social network to geographical entities on a spatial network, improves the social network, providing an integrated geo-social graph. Queries over such graph excerpt information on users, with respect to their location history, and excerpt information on geographical entities in correspondence with users who normally visit these entities. A repeated type of query in spatial networks (e.g., road networks) is to find the k- nearest neighbors (k-NN) of a given query objects. With these networks, the distances between objects depend on their network connectivity and it is expensive to compute the distances (e.g., shortest paths) between objects. We present the concept of a geo-social graph that is based on life patterns, where users are connected to geographical entities using life-pattern edges more specifically to allow finding a group of users in a Geo-Social network whose members are close to each other both socially and geographically. We proposed a new approach to find the group of k users who are geo-socially attached to each other and satisfy the all the query points. We used the Bottom up pruning technique for effective pruning of geo-social group queries. An important contribution of this work is in illustrating the usefulness and the feasibility of maintaining and querying integrated geo-social graphs
Proof Verification and Attribute Based Re-Encryption of Shared Data over Public Cloud
Get PDFCloud storage is the best and proficient approach to handle our information remotely. In any case, since information proprietors and clients are more often than not outside the trusted area of cloud specialist co-ops the information security and get to control is the critical component at the season of delicate information put away in the cloud. Additionally, now days there are distinctive systems are accessible for information sharing and saving security of information proprietor and client. Key Escrow is the one of the significant issue now a day. We can’t keep full trust over the key power focus since they might be abuse their benefits. This is unsatisfactory for data sharing circumstances. In this paper we concentrated the current procedure for sharing the information from information proprietor to information client. The methodology propose an enhanced two-party key issuing convention that can ensure that neither key power nor cloud specialist co-op can bargain the entire mystery key of a client exclusively. The method also present the idea of quality with weight, being given to upgrade the statement of characteristic, which cannot just extend the expression from paired to discretionary state, additionally help the intricacy of get to approach. In this manner, both capacity cost and encryption many-sided quality for a cipher text are eased. Attribute based encryption is an open key based encryption that empowers get to control over encoded information utilizing access strategies and credited qualities. In this paper we propose proof verification module which verify proof of shared file and is received by data consumer when file shared by data owner and also a method which applies re-encryption (ABE) of a shared file here the attributes of data consumers are used to generate key
Health Parameters Monitoring System
Get PDFThis paper deals with design and implementation of the biomedical system such as Health Parameter Monitoring System. Biomedical engineering is nothing but the application of engineering principles and techniques which will be applied into the medical field. The development of biomedical engineering is responsible for improving healthcare diagnosis also useful in monitoring and therapy of patient’s health. It ensures to provide quality health service to each and everyone. It monitors parameterslike ECG, EMG, temperature and heart beat rate and sending the data to doctor’s end via GSM. Periodic health monitoring or preventative care allows people to discover and treat health problems before they have consequences so that timely checking will result in positive effect. Especially for risk patients and long term applications where doctor need to monitor parameters frequently such a technology offers more freedom, comfort, and opportunities in clinical monitoring and diagnosis. The goal of the health system is to provide service to community. Many a times Chronic diseases have a significant influence on healthcare costs and are frequently caused among people. lack of health and social care personnel force us to study new innovations and really provoked us to improve existing system. Many times senior doctors have to make frequent visits to their nurse to get data regarding parameters measured that consists of Pulserate, Bodytemperature, ECG, EMG etc
