1,720,955 research outputs found
Analysis of the relationship between corporate branding and sales revenue during COVID 19 pandemic.
No full textFirm internal resources have been found to influence business survival and profitability during times of crisis. This study aims to examine the
relationship between corporate branding and sales revenue of multinational companies during COVID-19 pandemic. This study is based on a quantitative
approach and draws on a sample of 74 global companies from various industries that the financial times ranked as prospering during the COVID-19
pandemic. The secondary data were collected from the annual financial statements of sampled companies from 2019 to 2021 and analysed using
multiple regression analysis. The findings indicate that the relationship between corporate branding and sales revenue is positive, albeit statistically
insignificant. These findings indicate that while corporate branding may not have a significant effect on sales revenue during economic downturn, it
is vital for firms to embrace corporate branding as a resource to enhance sales revenue sustainability and thus improve profitability during crisis times
such as the COVID-19 pandemic. The findings have important implication for branding managers and strategic managers in understanding the role
of corporate branding in sustaining competitive advantage. Also, firms that were not prospering during COVID-19 crisis may include the investment
in corporate branding in their crisis management plan and maximising firm success in the face of different environmental conditions. The results may
offer an agenda for further research
Corporate innovation strategy and sales revenue of multinational companies in times of crisis: A case of the Covic-19 pandemic.
No full textBusinesses varied in their experiences during the COVID-19 crisis, some faced significant difficulties while others thrived (Hu & Zhang, 2021). Over the past three decades, literature has demonstrated that a company’s success during turbulent business and stable environments is increasingly influenced by intangible
resources rather than tangible ones (Masood et al., 2017). This study aims to explore the impact of corporate innovation (CI) strategy on sales revenue (SR) during the COVID-19 pandemic. The study is quantitative, based on a sample of 74 global companies that were identified as thriving during the pandemic by the Financial Times. Data for the period 2019–2021 was analyzed using a Pearson pairwise correlation matrix and cross-sectional regression analysis. Our findings revealed a positive and statistically significant correlation between CI and SR. However, the direct impact of the CI strategy on SR was found to be statistically insignificant. These findings suggest that while CI strategy may not have an immediate impact on SR, it is crucial for sustaining SR, even during the recent COVID-19 crisis
Effect of corporate diversity and corporate size on equity value during the Covid-19 pandemic.
No full textThe effect of firm size and diversity strategy on equity value during COVID-19 is examined in this study. This objective was pursued following the quantitative approach and controlling for corporate entities’ marketing expenses, age, and leverage. Data from the top 100 companies prospering in the pandemic, listed by the Financial Times, was quantified. Using a purposive sampling technique, we drew a sample of 74 global companies and collected secondary data from the financial years 2019 to 2021. Diversity did not significantly impact equity value, but firm size did (p < 0.05). The research contributes new insights to business resources management and corporate diversity literature and provides recommendations for lawmakers regarding diversity and inclusion policies in the workplace. Moreover, this study is an eye-opener to those involved in planning for equity value generations to consider business environments seriously. To improve the flexibility of individual firms in times of crisis, tailored solutions are required (Dejardin et al., 2023). Practical results from the research emphasise the necessity of size-specific policies and diversity alignment to increase firm resilience
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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