1,720,976 research outputs found
Motivasi sukarelawan pelancong : sukarelawan Raleigh International
Get PDFThis research entails investigation of the Motivational of Volunteer Tourism: Volunteer Raleigh International. Raleigh International expeditions are open to “volunteer tourism�, aged 17 to 25, from the UK and abroad. In this expedition, all volunteers will be contribute to long term environmental activity, community project such as conservation effort, living with community in least developed rural areas whilst installing gravity water feed system. As a registered charity, Raleigh International is dependent on fundraising activities and asks all volunteer to contribute towards the charity work and expenses. The objective of this study is to conduct survey analysis of volunteers’ motivational priorities, to measure volunteers’ satisfaction at the Raleigh International expedition, and to define the impact to the local community cause of volunteer tourism activities. The result indicate that there are five motives priorities of volunteerism from 14 motives that listed in the questionnaire were “to contribute something good� (19.5%), followed by “to learn something new� (18.5%), “to do something different from ordinary job� (15.9%), “socializing with community� (15.2%), and “for fun� (9.1%). Investigation on their satisfaction levels show the highest mean of satisfaction are “overall experience� and “training / orientation� follow by “management’s performance�, “team performance� and “personal accomplishment�. Research Findings from the local community at Kampung Paus and Kampung Miruru, Ranau Sabah, found that there are only positive impacts from the volunteer Raleigh International activity, which are “facilities improvement�, “introduction of their village to other people� and “increase local community income from the Raleigh International activity�. In general, these findings should be able to provide support to government and others organization towards the sustainable tourism development, help to increase the tourist arrival to Malaysia and at the same time reduce the negative impact cause by tourism activity
Information communication technology adoption and business performance of tour operators in malaysia
Get PDFThe survival of tour operators depends very much on their adaptation to changes in tourists’ preferences and demands. Previous studies have shown mixed findings on the adoption ability of tour operators of different adopter categories namely innovator, early adopter, early or late majority, and laggards, to sustain their business performance with changes in information communication technology (ICT). A review of the literature has also indicated a lack of ICT adoption studies that measure adoption ability of tour operators in identifying their varying characteristics that relate to their business performance. Therefore, this research aims to explore the relationships between ICT adoption, company profiles and adoption characteristics of Malaysian tour operators, and their business performance. A quantitative technique of a structured questionnaire was used to elicit five variable parameters namely company profiles, ICT adoption, the contributing factors, adoption characteristics and business performance. A pilot test was conducted to validate the variables that were adapted into a structural scale to assist in data collection. A total of 285 tour operator companies that were identified from the registered members of the Malaysian Association of Tour and Travel Agents (MATTA) and from the Ministry of Culture and Tourism Malaysia answered the questionnaire. Findings showed little difference between new and older tour operators in terms of ICT adoption. However, in the context of ICT adoption and business performance, there were specific divergences between the two, particularly when focusing on company age and adoption characteristics. Findings also suggest that company profiles, particularly age element and adoption characteristics have a large influence on Malaysian tour operators’ ICT adoption towards business performance. Findings also found that there were hidden elements that were not covered in the existing elements of adoption characteristics, namely smartness and the generation gap. This study contributes to the enhancement of the understanding of factors contributing to ICT adoption and business performance among Malaysian tour operators
Sustainable practices for MICE tourism from the perspectives of convention centre in Terengganu / Maisarah Abdul Hamid, Zatul Iffah Mohd Fuza and Razlan Adli Zain
Get PDFMalaysia nowadays is being accepted as one of the top destination for meeting, incentives, convention and exhibition (MICE) tourism. It has attracted both local and foreign tourist to participate in one of this tourism sectors. The issues of sustainable development are growing trends in many industries including tourism. The papers will focus on the sustainable development in the MICE tourism practices. The objective of this paper is to look at the development of MICE industry in Terengganu.
In addition, this paper aims to look the sustainable concept that suitable to be implementing for MICE tourism. A questionnaire will be used to collect the data to look at the sustainable practice that used in the MICE venue. Other than that, data will be collected using the secondary data to collect information about MICE industry in Malaysia. The result of this study is useful to provide recommendation on the suitable sustainable practices in the MICE industry
Elderly and heritage tourism: a review
Get PDFThe increment of the ageing population across the globe shows a rapid social change of the generations. The phenomenon that was utterly debated in the past four decades surrounding developed Western countries are now expanding the horizon of concern to developing countries too. However, an extensive review of literature identified that there exists a lack of appeal towards the elderly in heritage tourism of developing countries though they have sufficient disposable income and greater commitment compared to the past. Hence, the objectives of this review paper are to identify the elderly's characteristic and underpin the importance of heritage tourism. Review works of literature were identified through multiple sources including range of tourism databases obtained from the wide sources available in open access journals and Google Scholar (high impact journals and published books) along with tracking citations from the research literature. Result highlights socializing, health wellbeing and cosmopolitan experience as three main characteristics of the elderly while two main importance of heritage tourism are economic and social significance. Hence, a new direction towards fulfilling the needs of this market need to be considered due to noteworthy opportunities for wider visitor economy and eventually ensuring towards heritage tourism sustainability
Divulging the challenges faced by urban based tour operator in Malaysia
Get PDFInformation and communication technologies (ICTs) have been transforming tourism globally and undoubtedly changed business strategies and practices. Research trend in ICTs are mostly related with its adoption and models such as technology to performance chain and unified theory of acceptance, use of technology and theory of diffusion of innovation, etc. Still there is a need for research studies regarding intermediate players, specifically tour operators in the tourism industry about adopting the changes of information and communication technology to enhance the efficiency in service delivery towards business resilience. In this paper, we discuss the internal and external challenges of tour operators in Malaysia. Internal challenges are grouped into staff and financial types, while external challenges include customer demand and expectation, competition through globalization, deregulation, growth of technology and government support. The literature discussed the ability of tour operators and travel agents to sustain their competitiveness or remain in business due to the rapid changes in technologies. The findings of the study indicate that tour operators face a plethora of internal and external challenges upon updating the ICTs changes in ensuring business resilience
The adoption of Google Earth into teaching and learning for tourism geography course / Johanna Adlin Ahmad ... [et al.]
Get PDFThe Covid-19 pandemic has changed the spectrum of education where university students need to learn remotely from home. The open and distance learning posed a challenge for the Diploma in Tourism Management students that are learning tourism geography. This is due to the course requiring high visual learning and students need to grasp the knowledge of faraway destinations. This necessitated the lecturers to utilize Google Earth to help facilitate the students to learn tourism geography. Hence, the study aims to explore the adoption of Google Earth in teaching and learning tourism geography courses through the perspectives of the students. The study employed qualitative methods, where a preliminary study conducted involved five participants from semester four of Diploma in Tourism Management students from Universiti Teknologi MARA (UiTM) Pulau Pinang campus. For data analysis, the interview’s content and thematic analysis are presented in the paper. The finding revealed that Google Earth did enhance students’ learning experience through understanding and assisting them to remember the destination. It is also discovered that Google Earth software has the potential to be used in other courses in the program such as tour guiding and planning in tourism. The study contributes to the enhancement of teaching and learning tools whereby by using Google Earth, it can enhance student’s learning and remember tourist attractions better
Understanding the COVID-19 pandemic impact on hospitality industry: an industry perspective on graduates’ employability in higher education / Wan Nor Bayah Wan Kamarudin ... [et al.]
Get PDFDue to the adverse impact of COVID-19 on hospitality business operations and viability, industry viewpoints are essential to assessing the employability of recent graduates. Consequently, the aims of this study were to (1) grasp the effects of COVID-19 on the hospitality industry and (2) determine the impacts on hospitality graduates’ employability from an industrial perspective. Qualitative research was employed to obtain hospitality industry representatives’ opinions, and the data were analyzed utilizing a thematic approach with the Atlast.ti software. The COVID-19 significantly influenced the business operation, thus impacting graduate employability. Therefore, essential employability skills highlighted by industry needs, namely entrepreneurship skills, analytical or critical thinking, communication, and teamwork are vital for graduates’ employability. In addition, substantial knowledge has been pointed out based on participants’ prior experiences in these unprecedented circumstances. There are few empirical studies that have investigated the employability of hospitality graduates during or after the COVID-19 pandemic; nonetheless, this study presents valuable industry insights that can aid Higher Learning Institutions (HLI) in improving curricula, hence indirectly strengthening the employability of hospitality graduates. Conclusions and suggestions have been drawn in relation to industry viewpoints to solicit the interest of hospitality practitioners in higher education institutions and scholars
Exploring Gastronomy Tourism as Potential Halal Tourism Products: Preliminary Study of Tourist Perception on Baba Nyonya Cuisines
Get PDFGastronomy tourism has gained prominence globally, offering local and international tourists unique experiences for their taste palettes. The demand for Halal food among Muslim tourists has significantly increased as more people seek authentic and culturally appropriate dining experiences when travelling. This paper examines gastronomy tourism from the perspective of Islamic tourism, focusing on the Baba Nyonya cuisine; a combination of Chinese and Malay flavors as a viable Halal tourism product, aligned with the growing demand for Halal-certified options in the tourism industry. Factors of Halal certification, cultural familiarity, food awareness, and involvement, were explored. A structured survey was distributed to 385 tourists around Banda Hilir, Melaka, to explore Baba Nyonya cuisine's potential as a gastronomy tourism attraction. Baba Nyonya cuisine was found to be a promising attraction for Halal-conscious tourists. Interestingly, the Baba Nyonya cuisine appealed more to non-Halal food enthusiasts compared to a Halal option among Muslim tourists, since few of the Baba Nyonya restaurants were not Halal certified. This study underscores opportunities to increase the variety of Halal-certified foods and provide insights for travel marketers and local cuisine operators to capitalize on Baba Nyonya cuisines, thus pinning Malaysia as a leading destination for Halal gastronomy tourism
Sustainable tourism development prac-tices of mice venue providers in east coast region, peninsula Malaysia / Maisarah Abd Hamid... [et al.]
Get PDFThe main purpose of this study is to review the sustainable tourism development practices of MICE (Meeting, Incentive, Convention and Exhibition) at hotel venues in East Coast Region, Peninsula Malay-sia. Responding to the importance of sustainable tourism practices, Malaysia has started to apply such practices in all tourism products, which include the hotel facilities. Malaysia offers a range of MICE venues that are either purposely built or integrated with hotel facili-ties. As one of the fastest emerging MICE tourism destination in the region, the sustainable tourism development practices by MICE venue providers is almost a must. The implementation of sustainable practices will bring benefits to the industry. However, it requires participation from all stakeholders in revising specific guidelines or following already accepted best practices to ensure the viability of the sustainable tourism concept. Most of the MICE venues in the East Coast Region, Peninsula Malaysia have the potential to apply sustainable tourism development practices in their day to day opera-tion. The result of this study will be used to propose guidelines for sustainable tourism development practices in MICE tourism
Exploring the concept of Hunan province food heritage: the case Yong Feng chili sauce / Li Qiong ... [et al.]
Get PDFWith the growing global interest in cultural heritage sustainability, food heritage, particularly in China, faces significant challenges, including the impact of globalization and the need for effective preservation and transmission strategies. This study aims to explore the concept of food heritage in Hunan Province, China, with a specific focus on Yong Feng Chili Sauce, a notable example of food heritage. Conducting a systematic literature review which is a part of qualitative technique focused on terms such as "food heritage", "heritage food", "traditional food", and "local food." The article review covered a wide range of references from 2008 to 2023, providing a thorough summary of the progress and status of food heritage studies. This study identified fundamental aspects of food heritage, encompassing its preservation and productive protection. This study shows that Hunan’s food heritage, represented by Yong Feng Chili Sauce, contains rich cultural identity, traditional knowledge, and sustainable practices. The findings highlight the complexities of preserving food heritage in the face of modernization pressures, providing valuable insights for local Chinese governments. This study could be a steppingstone for discovering how other food heritage can be sustained to this day
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