1,720,993 research outputs found
The Hallmarks of Hulk
No full textWhen Bruce Banner transforms into the Hulk, his body goes through a series of fantastic changes that one would imagine to be possible only in a universe where superheroes exist. However, this chapter discusses how the biological processes behind his transformation are similar to some of the processes that a normal cell goes through to become that biggest of supervillains, the cancer cell. Understanding how this process begins, using the Hulk as our inspiration, we can come to terms with why cancer happens and how it grows, which is the first step to understand how to target and destroy it
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The Secret Science of Superheroes
No full textEver wondered what a superhero eats for breakfast? Do they need a special diet to feed their superpowers? The odd metabolisms of superheroes must mean they have strange dietary needs, from the high calorie diets to fuel flaming bodies and super speeds, to not so obvious requirements for vitamins and minerals.The Secret Science of Superheroes looks at the underpinning chemistry, physics and biology needed for their superpowers. Individual chapters look at synthesising elements on demand, genetic evolution and what superhero suits could be made of. By exploring these topics, the book introduces a wide range of scientific concepts, from protein chemistry to particle physics for a general scientifically interested audience.With contributions from leading science communicators the book hopes to answer some of these important questions rather than debunk or pick holes in the science of superheroes
Why can't you believe everything you see?
No full textA Flash of Light is an intriguing book that starts at the beginning of time itself and then winds its way through a host of fascinating light related topics including the hues of aliens sunsets, the psychology of colour, and the chemistry of LCD screens. Written as part of a novel experiment, editors Mark Lorch and Andy Miah hatched a plan to collect a critical mass of academics in a room and charged them with writing a popular science book, under the watchful eye of the general public at the Manchester Science Festival. The result is an enlightening look into the science behind colour and light, encompassing biology, chemistry and physics and including simple and fun “try this at home” ideas to illustrate the concepts covered. Drawing on the experience of some of the UK’s best science communicators, this book will appeal to anyone with an interest in science. Its pacey, witty and engaging tone provides illuminating insight into how and why we see the universe the way we do
The Secret Science of Superheroes
No full textEver wondered what a superhero eats for breakfast? Do they need a special diet to feed their superpowers? The odd metabolisms of superheroes must mean they have strange dietary needs, from the high calorie diets to fuel flaming bodies and super speeds, to not so obvious requirements for vitamins and minerals.The Secret Science of Superheroes looks at the underpinning chemistry, physics and biology needed for their superpowers. Individual chapters look at synthesising elements on demand, genetic evolution and what superhero suits could be made of. By exploring these topics, the book introduces a wide range of scientific concepts, from protein chemistry to particle physics for a general scientifically interested audience.With contributions from leading science communicators the book hopes to answer some of these important questions rather than debunk or pick holes in the science of superheroes
In the middle of the park: How brand equity exists within football official and Fan TV YouTube communities
Get PDFThe rise of social media users and both football official and Fan TV YouTube channels has been fruitful for football clubs and their fans. In this context, the fourth quarter of 2023 had approximately 5.3 billion internet users globally, which was 65.7 percent of the global population. Of this total, 4.95 billion or 61.4 percent of the world's population were social media users (Petrosyan, 2023). Additionally, Degenhard (2023) notes that the global number of internet users was forecasted to increase by 1.2 billion between 2024 and 2028. In the online football fan sphere, the official YouTube channels of the top five football clubs in the EPL season 2023/24 have 26.381 million subscribers, whereas Fan TV YouTube channels established by their fans have 3.293 million subscribers. In addition, Arsenal FC’s official YouTube channel has 4.17 million subscribers and AFTV, a Fan TV YouTube channel established by Arsenal FC’s fans has 1.67 million subscribers (YouTube, 2024). Still, football Fan TV YouTube channels pose both an opportunity and a threat to football clubs’ brand equity. This is because they are beyond football clubs’ control, and provide football fans with a platform to share brand opinions without any football club restrictions. In this light, Aaker (1991) proposes that “Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers” (p. 27). Moreover, Keller (1993) stresses the importance of brand knowledge and proposes that “customer-based brand equity occurs when the consumer is familiar with the brand and holds some favourable, strong, and unique brand associations in memory” (p. 2). This study uses brand equity as a theoretical lens to investigate the existence of its dimensions (brand loyalty, brand awareness, perceived quality, and brand associations) within the digital data traces of the following respective football official and Fan TV YouTube communities: 1) Arsenal FC’s official YouTube channel; and 2) AFTV. Thus, to implement this investigation, this study employs netnography which is a form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media (Kozinets, 2020). Additionally, within netnography, this study uses the following two immersion journals to unobtrusively observe Arsenal’s official YouTube community and AFTV’s You Tube community during the EPL season 2022/23: IJ 1—An immersion dedicated to Arsenal FC’s official YouTube channel; and IJ 2—An immersion journal dedicated to AFTV. Moreover, various autonetnographic introspections are included in the netnographic account of this study. Auto-netnography is a method to netnography that showcases the role of the netnographer’s own experiences and/or his/her own online experiences. It merges the participant-observational method of netnography with the reflexive, autobiographical approach of autoethnography (Kozinets & Kedzior, 2009). To this end, this study is significant because: 1) it is a new and developing subject in the discipline of sports marketing given the rapid growth of football official and Fan TV YouTube channels; 2) it will help netnographers and other digital marketing researchers understand how brand equity is showcased within SMBCs; and 3) it will enable marketers to understand how to nurture, maintain, and protect a football clubs’ brand equity on official and Fan TV YouTube channels given the lucrative brand value some top EPL football clubs have—Arsenal FC, $851 million (Statista, 2024), and the unique historical heritage that these football club brands have—Arsenal FC, founded in 1886 (Arsenal, 2023). The theoretical implications of this study indicate that: 1) ritual texts, conscious and subconscious brand loyalty texts, brand influencer texts, bonding texts, affective analytical texts, and emotional texts, contribute to brand emotions as a new brand equity dimension; 2) punditry texts, brand influencer texts, experiential texts, community jargon, symbolic texts and affective analytical texts, contribute to brand functionality as a new brand equity dimension; 3) punditry texts contribute to both brand awareness and perceived quality as dimensions of brand equity; 4) brand influencer texts contribute to brand loyalty, brand awareness, and perceived quality as dimensions of brand equity; and 5) experiential texts contribute to both perceived quality and brand awareness as dimensions of brand equity. Lastly, this study recommends that in good practice football club brand managers can maintain and nurture a club’s brand equity by incorporating the following aspects in their digital marketing programs: 1) YouTube buyer personas; 2) Brand engagement and cultural lingua; 3) Match highlights and fan post-match interviews from an official YouTube channel and a Fan TV YouTube channel; and 4) Adapting the Ubuntu philosophy in collaboration and content co-creation between the club and Fan TV YouTube channels
The Hallmarks of Hulk
No full textWhen Bruce Banner transforms into the Hulk, his body goes through a series of fantastic changes that one would imagine to be possible only in a universe where superheroes exist. However, this chapter discusses how the biological processes behind his transformation are similar to some of the processes that a normal cell goes through to become that biggest of supervillains, the cancer cell. Understanding how this process begins, using the Hulk as our inspiration, we can come to terms with why cancer happens and how it grows, which is the first step to understand how to target and destroy it
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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