1,720,958 research outputs found
FACTORS AFFECTING THE PURCHASING DECISION FACIAL SKINCARE PRODUCTS OF WORKING WOMEN IN BANGKOK METROPOLIS DURING ECONOMIC RECESSION PERIOD
Get PDFAbstract: The facial skincare products were in group of convenience goods that customers would buy from their wanted not needed so can said that facial skincare products were unnecessary for life. However, the competition in the skincare business was very high. Consumer had a lot of choices to select. This research aimed to study about factors related and affecting purchasing decision facial skincare products of working women in Bangkok Metropolis during Economic Recession Period. The quantitative questionnaires were conducted and also distributed 400 sets of questionnaires to working women who worked or lived in Bangkok, Thailand which were ever bought facial skincare product within 10 months ago. The Statistical Package for Social Science (SPSS) were used to analyze the data there is three analyses which are descriptive analysis (frequency, mean and standard deviation), correlation analysis and multiple regression analysis.
Literature review shown in six factors might be related and affected on purchasing decision consist of product quality, convenience place, promotion, brand, self-image and social norms. After analysis by descriptive analysis and multiple linear regression the result shown only two factors related and affect purchasing decision facial skincare products of working women in Bangkok Metropolis during Economic Recession Period that were product quality and brand. Which can explain that 36.9% (R2=.369) of the variation affect in purchasing decision facial skincare products of working women in Bangkok Metropolis during economic recession period. Others factors consist of convenience place, promotion, self-image and social norms did not had statistic significantly on purchasing decision of working women in Bangkok
The Influencing Factors of Customer Trust towards KPLUS in Thailand
Get PDFThis research aims to identify and investigate the influencing factors of customer trust towards KPLUS in Thailand. The objectives of this study were: 1) to study customer trust towards KPLUS; and 2) to study the influencing factors of customer trust towards KPLUS in Thailand. The questionnaires were distributed online with a sample size of 413 using Google Forms, randomly selected through a combination of convenience sampling, snowball sampling, and purposive sampling, all falling under the non-probability sampling method. Subsequently, the information from all respondents was analyzed using the SPSS program. The study covers two analyses: descriptive analysis, and multiple regression analysis. The study results were: 1) Four crucial factors significantly influenced customer trust towards KPLUS in Thailand consist of corporate reputation, internet banking security, internet banking privacy, and perceived ease of use. These factors explained customer trust towards KPLUS in Thailand at 88.8 percent 2) The most influencing factor of customer trust towards KPLUS was internet banking security at 43.4%. This was followed by internet banking privacy, corporate reputation, and perceived ease of use respectively. 3) The study provides recommendations to assist KASIKORNBANK in improving KPLUS to garner more customer trust, recognizing customer trust as a key factor for long-term business success
THE FACTORS AFFECTING ON CUSTOMERS PURCHASE INTENTION OF WHITE KIDNEY BEAN PRODUCTS
Get PDFThe research aims to study the factor affecting on purchase intention of white kidney bean product. In healthy market, the people are more concern about health food. The trend towards purchasing healthy products is growing among people. However, the white kidney bean is containing high nutrition, but it is not well known among Thai peoples. The white kidney bean is not popular in Thailand because almost the white kidney bean in Thailand are import from other country and hardly to find white kidney bean products in the market. So, there seems lacking in marketing research on the topic in preparation for new market of white kidney bean product. So, the quantitative questionnaires were conducted and also distributed 400 sets of questionnaires to the people who know the white kidney bean in Bangkok, Thailand. The respondents are both experience and unexperienced in white kidney bean. The descriptive analysis and multiple linear regression were used to confirm the results. A study of factors that affect the purchase intention include health consciousness, perceived product knowledge, perceived product quality, perceived product price, and subjective norm. The result affirmed that all the factors are effect in purchase intention of white kidney bean product which is perceived product knowledge is the highest effect and perceived product quality is the lowest effect on purchase intention of white kidney bean product
A STUDY OF CUSTOMER’S SATISFACTION TOWARDS BOOTS PHARMACY
Get PDFThe research aims to identify the factors that affect customer's satisfaction with Boots Pharmacy and increase the company's profits, consumers, and market share. In Thailand, Retail pharmacies are adapting to a competitive market as domestic and foreign competitors seek more market share, and customers can easily switch between different pharmacies to buy drugs. This research will help Boots pharmacy understand more about the factors that affect customer satisfaction, to improve their business strategy planning and practice, gain more favorable comments and affection from consumers, and build customer loyalty. Besides, the study can serve as a suggestion to improve the company's performance, beat competitors, and gain more market share. So, the quantitative questionnaires were conducted and also distributed 400 sets of questionnaires to the people who have purchased drugs in the Boots pharmacy chain in Thailand. The descriptive analysis and multiple linear regression were used to confirm the results. A study of factors that affect customer's satisfaction with Boots Pharmacy includes convenience, price, product quality, and service quality. The result affirmed that all the factors are an effect on customer's satisfaction with Boots Pharmacy, among them, convenience is the highest effect and price is the lowest effect on customer's satisfaction with Boots Pharmacy
Factors Influencing Generation Z's Apparel Purchasing Decisions Towards Livestream Shopping in Bangkok, Thailand
Get PDFPurpose: This study aims to evaluate the factors influencing generation Z on apparel purchasing decision towards livestream shopping. The five factors were used in this study which included perceived usefulness, trust, perceived quality, influencer, and perceived enjoyment. This study conducted in Bangkok, Thailand using non-probability method based on convenience and snowball method by distributing electronic questionnaires via Microsoft forms. The total of 420 samples used in this study are generation Z who born between 1997 to 2009, lived in Bangkok for 1 year, and have experience in livestream shopping within 1 year. In the research result, it showed that perceived usefulness has no significant influence on purchase decision, and there is not a significant influence of trust on purchase decision as well. However, there are 3 factors which have positive relationship with purchase decision. The result showed that perceived quality influences on purchase decision, influencer indicates a positive influence on purchase decision. Lastly, there is a significant influence of perceived enjoyment on purchase decision towards livestream shopping. Together, these three independent variables could explain 13.5% of the variation in purchase decision towards livestream shopping, with perceived enjoyment having the most significant influence on purchase decision towards livestream shopping at 24.8%
Factors Affecting Customer Decision Making on “Chapter” E-Publication Purchase in Thailand
No full textWhile physical book industry is declining, E-Publication industry is developing. New format of E-Publication is out in the form of Chapter E-Publication. However, with limited capital, it should be considered whether investing in Chapter E-Publication platform would be wiser, or other traditional platforms should be pursued. This research aimed to discover the factors affecting customer decision making on Chapter E-Publication, as well as whether customers would considered repurchase the same story in different formats in Thailand. Using quantitative surveys from 396 respondents who experienced purchasing Chapter E-Publication who lived in Thailand, descriptive, correlation, and regression analyses were done. From the analysis, the researcher found that there were five factors that affected the purchase decision of Chapter E-Publication, which are Price, Perceived Ease of Use, Customer Review, Trust, and Perceived Usefulness, respectively. The result could be explained that 71.2% (R2 = .712) of the variation affect in purchase decision of the Chapter E-Publication. In addition, people also had tendency to purchase another format of the publication for the collection purpose. Few recommendations were made for publisher and platform owners to take into consideration for way to survive and maintain long-term sustainability with the customers
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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