3 research outputs found
THE REALITY AND LIMITS OF QUALITY CULTURE
No full textContinuous improvement, utilization of data and decision-making are essential elements of a quality culture, which encourages the provision of continuous training, development of employees, the use of quality management tools and techniques to analyze data and identify opportunities for improvement. It also encourages personal responsibility and promotes transparency and trust among all members of the organization
Accordingly, this study aims to clarify the term quality culture, which represents a comprehensive approach to management and work in organizations, aiming to achieve quality in all aspects of work and operations. It includes principles, values and practices that focus on improving performance, achieving excellence, meeting the needs of customers and partners.
Through the study, we concluded that the culture of quality is considered as a basis for achieving excellence and continuity in business and sustainable success in institutions. It is not just a fleeting strategy, but an integrated approach that requires commitment, motivation and evasion of reality, starting from the top leadership to the lowest levels of the organization
The Influence of Visual Sensory Marketing on Brand E-Reputation and Purchase Intention in the digital age: A Quantitative Bibliometric Review (2015–2025)
No full textIn a context where digital environments are redefining interactions between brands and consumers, visual sensory marketing is asserting itself as a strategic lever for differentiation. This study proposes a quantitative bibliometric review of scientific publications published between 2015 and 2025, focusing on the relationship between visual sensory marketing, e-reputation and purchase intention. Based on a corpus of 1570 articles from the Web Of Science database, the analysis highlights the influence of visual stimuli (color, typography, design) on brand perception and digital credibility. The results, obtained using VOSviewer and Excel tools, reveal the existence of thematic clusters where e-reputation plays a mediating role between visual sensory experience and the purchase decision. Co-occurrence mapping shows that consumer trust, emotion and commitment are key variables in this process of influence. This research makes an original contribution by crossing three dimensions rarely analyzed jointly: sensory visual marketing, online reputation and purchase intention. It offers a new approach to digital marketing, where visual impact and digital reputation shape the perceived value of brands
Quantum Frequency Conversion of Single Photons from a Nitrogen-Vacancy Center in Diamond to Telecommunication Wavelengths
No full textWe report on the conversion to telecommunication wavelengths of single photons emitted by a nitrogen-vacancy (NV) defect in diamond. By means of difference frequency generation, we convert spin-selective photons at 637 nm, associated with the coherent NV zero-phonon line, to the target wavelength of 1588 nm in the L-telecommunication band. The successful conversion is evidenced by time-resolved detection revealing a telecommunication-photon lifetime identical to that of the original 637-nm photon. Furthermore, we show by second-order correlation measurements that the single-photon statistics are preserved. The overall efficiency of this one-step conversion reaches 17% in our current setup, along with a signal-to-noise ratio of approximately 7 despite the low probability (<10-3) of an incident 637-nm photon. This result shows the potential for efficient telecommunication-photon-NV-center interfaces and marks an important step towards future long-range entanglement-based quantum networks.QID/Hanson LabQN/Quantum TransportImPhys/Practicum supportQN/Hanson La
