1,720,954 research outputs found
THE EFFECT OF ADVERTISING ON CHILDREN AND ADOLESCENTS
No full textPredmet završnog rada je oglašavanje orijentirano na djecu i mlade. U modernom svijetu djeca su od najmlađe dobi izložena utjecaju medija. Najveći utjecaj na djecu i mlade vrši se putem oglašavanja na televiziji te putem raznih internetskih stranica i društvenih mreža kojima djeca i mladu imaju neometan pristup. Oglašavanje je u današnjemu modernom društvu najzastupljeniji oblik plaćene promocije određenih usluga ili proizvoda te se oglašavanjem vrši utjecaj na ciljano tržište. U ovome radu to se konkretno odnosi na tržište koje zastupaju djeca i mladi. Cilj ovoga rada je istražiti mišljenja i stavove adolescenata o utjecaju oglašavanja putem društvenih mreža. Na temelju provedenog istraživanja i prikupljenih sekundarnih podataka radom se ispituje i hipoteza. Provedeno je primarno istraživanje pomoću anketnog upitnika na slučajnom uzorku kako bi ste došlo do potrebnih podataka te je korištena relevantna literatura.The subject of the final paper is advertising oriented to children and adolescents. In the modern world, children are exposed to the influence of the media from an early age. The greatest impact on children and adolescents is made through advertising on television and through various websites and social networks to which children and young people have unhindered access. In today's modern society, advertising is the most common form of paid promotion of certain services or products, and advertising has an impact on the target market. In this paper, this specifically refers to the market represented by children and youth. The aims of this paper is to investigate the opinions of adolescents about the impact of advertising on social media. Based on the conducted research and the collected secondary data, the paper also examines the hypothesis. A primary survey was conducted using a randomized sample questionnaire to obtain the necessary data and the relevant literature was used
Financial management in agribusiness
No full textPoljoprivreda je sektor koji se suočava s visokim rizikom, a poljoprivrednici svakodnevno moraju upravljati promjenama u vremenskim uvjetima, usjevima i cijenama. Ove varijacije rezultiraju ne samo fluktuacijama prihoda već i potrebom za neplaniranim troškovima. Poseban izazov za poljoprivrednike, osobito za male i mlade, je pristup financijskim sredstvima. Dok veća poljoprivredna poduzeća imaju lakši pristup kapitalu, manji poljoprivrednici često se suočavaju s teškoćama pri dobivanju kredita zbog visokih zahtjeva za kolateralom i složenih financijskih procedura. Ovaj rad fokusira se na istraživanje i analizu primjene financijskih menadžerskih tehnika i strategija u sektoru agrobiznisa. Proučit će se različiti aspekti financijskog upravljanja, uključujući razvoj agrobiznisa, financijski menadžment, financiranje, planiranje i budžetiranje. Posebna pažnja bit će posvećena financijskim izazovima poput upravljanja likvidnošću, obrtom kapitala i rizicima, kao i prilikama koje proizlaze iz sezonskih promjena, konkurencije i regulatornih uvjeta.Agriculture is a sector facing high risk, with farmers having to manage daily fluctuations in weather conditions, crops, and prices. These variations result not only in income fluctuations but also in unexpected expenses. A particular challenge for farmers, especially small and young ones, is access to financial resources. While larger agricultural enterprises have easier access to capital, smaller farmers often encounter difficulties in obtaining loans due to high collateral requirements and complex financial procedures. This paper focuses on the exploration and analysis of financial management techniques and strategies within the agribusiness sector. It will examine various aspects of financial management, including the development of agribusiness, financial management, financing, planning, and budgeting. Special attention will be given to financial challenges such as managing liquidity, working capital, and risks, as well as opportunities arising from seasonal changes, competition, and regulatory conditions
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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