1,720,998 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Os novos horizontes da narrativa publicitária: haiku ou (r)evolução?
No full textRelatório de atividade profissional de mestrado em Ciências da ComunicaçãoA publicidade foi acompanhando os novos estilos de vida e hábitos do universo do consumo, tornando-se
mais imediata, concisa e intuitiva. Vivemos na era dos elevator pitch ou elevator speech 1, como também
são conhecidos, dos igniting talks (eventos de apresentação com regras rígidas de duração – 5 minutos/20
slides), do easy-friendly (expressão em voga transversal ao design, à arquitetura e à arquitetura da informação
que aspira a uma interação fácil e intuitiva com o produto/serviço), das 24 hours work marathons
(maratonas de trabalho intensivo, sem paragens, onde em 24h se obtêm resultados) e, porque não, na era
do fast-food (a que já nos habituámos designar por comida-plástico, descartável e rápida). Esta representa,
sem dúvida, a era do “João sem tempo” e este novo formato de vida depressa se fez acompanhar pela
força de uma nova tipologia de comunicação, também ela mais imediata, provocadora e sem espaço para
calorias extras, como o universo da comunicação digital nos tem habituado. A narrativa da publicidade
adaptou-se e, neste caminho de seguidor atento das leis do mercado e do consumo, como poderá tornar
o seu pitch2 efetivo e contar a sua “história” de forma responsável e empática? Precisará a narrativa publicitária
de mais tempo e espaço para a comunicação? Como poderá a narrativa digital conquistar em
consciência um consumidor sem tempo? Que futuro se perspetiva neste afunilamento discursivo? É sobre
esta e outras questões que incidirá este relatório, refletindo sobre alguns casos e trabalhos práticos, abordando
diferentes perspetivas teóricas e abrindo, se possível, novos espaços à reflexão.Advertising has accompanied the new lifestyles and habits of the universe of consumption, becoming more
immediate, concise and intuitive. We live in the era of the elevator pitch or elevator speech1; of igniting
talks (presentation events with strict rules regarding duration – 5 minutes / 20 slides); of the easy-friendly
(an expression common to design, architecture and information architecture that aspires to an easy and
intuitive interaction with the product / service), the 24 hour work marathons (labor intensive marathons,
non-stop, where results are obtained in 24 hours); and, why not, in the era of fast food (which we are now
used to calling plastic-food: disposable and fast). We are undoubtedly in the era of “no time” and this new
lifestyle has brought with it a new type of communication, more immediate, provocative and with no room
for extra calories, as in the universe of digital communication. The narrative in advertising has adapted
to these developments; as an attentive observant of market and consumption laws, how can advertising
make its pitch2 effective and tell its “story” in a responsible and empathetic way? Does the advertising
narrative need more time and space for communication? How can digital storytelling conscienciouslly
win over the consumer whose time is so scarce? What future is held in this discursive bottleneck? These
and other questions are the focus of this report, reflecting on case studies and practical pieces of work,
bridging different theoretical perspectives and, if possible, opening new spaces for reflection
International positioning of a portuguese footwear brand: the case "My Maria Guimarães"
No full textRelatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)Com base na unidade curricular de estágio, no 2º Ciclo de Ciências da
Comunicação, especialização em Publicidade e Relações Públicas, fiz o meu estágio
na Amazing Ideas, onde ganhei alguma experiência profissional no mercado de
trabalho.
O relatório de estágio apresentado tem como principal objectivo descrever
os projetos e atividades desenvolvidos aquando da passagem pela empresa
Amazing Ideias, assim como refletir sobre os desafios de uma empresa portuguesa
de calçado no mercado internacional.
A Amazing Ideas é uma agência que presta serviços na gestão de projetos na
área do marketing, comunicação, relações públicas e organização de eventos.
Numa altura em que o calçado é exemplo de reindustrializar e inovar,
qualificar e rejuvenescer, internacionalizar e comunicar, parece relevante estudar
as estratégias de marketing e posicionamento internacional, nomeadamente, as
que integram ações de publicidade.
As empresas que pretendem entrar no mercado internacional têm que ter
em conta os países estratégicos onde vão tentar comercializar os seus produtos;
definir as estratégias de marketing para cada país e delinear estruturas e métodos
de organização próprios para assegurar uma atividade internacional.
Neste sentido, tendo em conta a experiência profissionalizante que o estágio
conferiu, o presente relatório procurará refletir sobre os desafios de uma empresa
portuguesa de calçado no mercado internacional, tendo como ponto fulcral o
posicionamento internacional da mesma nos seguintes países estratégicos:
Ucrânia, Rússia, Marrocos, França, Suíça, Luxemburgo, Estados Unidos, Austrália e
Brasil. Assim, com base no caso My Maria Guimarães, trabalhado durante o estágio,
serão analisados conceitos tais como marketing internacional, segmentação e
posicionamento e o seu enquadramento e simbiose com noções de inovação,
competitividade, brand equity, publicidade e tendências de comunicação.Companies seeking to enter the international market must take into account
the differences between specific countries where they try to market their products.
This means defining marketing strategies for each country and being aware of the
structures and methods of organizing themselves to ensure good levels of sales
and visibility.
Amazing Ideas is an agency that provides services in project management,
marketing, communications, public relations and various promotional events. I
elected to join an internship with Amazing Ideas, part way through my course in
Communications Sciences, as part of my Advertising and Public Relations module.
The particular project I was involved in was helping to define certain
strategies for a Protuguese footware company, “My Maria Guimarães”, in
particular, focusing on international positioning within the following strategic
countries: Ukraine, Russia, Morocco, France, Switzerland, Luxembourg, United
States, Australia and Brazil. This included many concepts such as international
marketing, segmentation and positioning, environmental issues and symbiosis,
and notions of innovation, competitiveness, brand equity, advertising and
communication trends analysis.
Footwear is a good example where brands can be globally recognized but
where targeted marketing is required. I was able to gain a great deal of
professional experience in how to qualify and rejuvenate brands and
also internationalise products and see how different countries communicate. I was
also able to study marketing strategies and international positioning and
integrated advertising.
My final report described the projects and activities developed by me
during my time at Amazing ideas, and reflected on the challenges of a typical
Portuguese shoe company in the international market
Strategies for communication and public relationship in the digital environment: the case "Insygnia"
No full textRelatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)Ao longo de algumas décadas, a Internet evoluiu e tornou-se fundamental para a vida das
pessoas. Dentro do processo de evolução, ela passou a ser vista não apenas como um simples
meio de comunicação de massa, mas também como um ambiente ideal para as empresas
exporem seus produtos e serviços para o consumidor. A Internet é uma rede feita por pessoas,
para as pessoas, portanto, são elas que ditam o rumo dessa rede, e as empresas que buscam
melhorar seu posicionamento no mercado, devem fazer parte dessa rede e acima de tudo tentar
compreender as pessoas. É neste Ciberespaço da multilateralidade da informação no qual as
pessoas são o centro do processo comunicacional que o marketing é uma ferramenta com
grande potencial para ajudar as empresas a se comunicarem com as pessoas. A internet é um
meio democrático e multidimensional que muda constantemente, essa mudança é estudada
pelo marketing digital que traça estratégias para que as empresas compreendam o que as
pessoas desejam, tornando o processo de “venda” de um produto ou serviço mais fácil. Este
trabalho mostra as principais estratégias do marketing digital e de como ele ajuda as empresas a
lidarem com os diferentes públicos e com as mudanças constante que ocorrem no processo de
comunicação on-line.Over a few decades, the Internet has evolved and has become essential to people's lives.
Throughout the process has grown to be more than a simple mean of mass communication, but
also as an ideal environment for companies to expose their products and services to the
consumer. The Internet is a network made by people, for the people, so they are dictating the
course of this network, and companies seeking to improve its market position, should be part of
this network, and above all, try to understand people. It is in this Cyberspace of information
multilateralism in which people are the center of the communication process that marketing
performs as a great potential tool to help companies communicate with people. The internet is a
democratic and multi-dimensional mean which is constantly changing; these changes are studied
by digital marketing that outlines strategies for companies to understand what people want,
making the process of "sale" of a product or service easier. This work reveals key strategies of
digital marketing and how they help companies deal with the diversity of publics and with the
constant changes that take place in the online communication process
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