1,720,955 research outputs found
UTJECAJ MARKETINGA NA PRODAJU ELEKTRČNIH AUTOMOBILA
No full textŽivot bez automobila u današnje je vrijeme nezamisliv. Povijest automobila nas uči da je automobil promijenio današnje društvo, osim što je od uvijek bio statusni simbol dao je čovjeku slobodu i mobilnu neovisnost. Inovacije na području autoindustrije imale su direktan utjecaj na globalnu ekonomiju.
Cilj ovog rada je prikazati kako su povezani autoindustrija i marketing, te način na koji je marketing bitan u odluci za kupnju, u konkretnom slučaju, el. automobila.
U prvom djelu rada opisana je povijest razvoja autoindustrije od samih početaka, tj. od kočija do onoga što su automobili danas, također opisane su najbitnije inovacije koje su kasnije imale utjecaj na sve industrije i ekonomiju. Isto tako prikazan je prijelaz od kočije do el. automobila, te je prikazana industrija el. automobila u hrvatskoj i podatci o tome koliko se el. automobila proda u Hrvatskoj.
U drugom djelu rada prikazane su specifičnosti marketinga u autoindustriji, što je to što motivira kupca na kupnju automobila, također prikazana je i specifičnost segmentiranja tržišta na primjerima demografsko geografskog i psihosocijalnog obilježja, a opisani su i budući trendovi na području marketinga autoidustrije.
U završnom djelu rada empirijskim istraživanjem provedenom na temelju 465 ispitanika pokušano je doći do saznanja kakva je svijest potrošača o el. automobilima i da li je marketing jedan od čimbenika koji ih može navesti na kupnju el. automobila.Life without a car is unimaginable nowadays. The history of the car teaches us that the car changed today's society, apart from always being a status symbol, it gave man freedom and mobile independence. Innovations in the field of the auto industry had a direct impact on the global economy.
The aim of this paper is to show how the automotive industry and marketing are connected, and how marketing is important in the decision to buy, in this particular case, e. car.
In the first part of the work, the history of the development of the auto industry from the very beginning, i.e. from carriages to what cars are today, is described, and the most important innovations that later had an impact on all industries and the economy are also described. The transition from carriage to electric is also shown. cars, and the electrical industry is shown. of cars in Croatia and data on how much electric cars sold in Croatia.
In the second part of the paper, the specifics of marketing in the auto industry are shown, what motivates the customer to buy a car, the specifics of market segmentation are also shown using examples of demographic, geographic and psychosocial characteristics, and future trends in the field of auto industry marketing are described.
In the final part of the paper, empirical research conducted on the basis of 465 respondents attempted to find out what the consumer's awareness of electricity is. cars and whether marketing is one of the factors that can lead them to buy el. car
IMAPCT OF COVID 19 PANDEMIC ON CONSUMER BEHAVIOUR
No full textPočetkom 2020. godine svijetom je zavladala globalna pandemija virusa pod nazivom „COVID 19“, budući da nitko nije bio spreman na promijene koje je pandemija donijela „preko noći“ su se mijenjale svakodnevica i život na koji su svi navikli. U trenutcima kad su se donosile sve strože i strože mjere diljem svijeta ponašanje potrošača se značajno promijenilo, od načina kupnje do količina koje su pojedinci kupovali. U provom dijelu ovog rada razrađeno je na koji način su podatci prikupljani i koja je metodologija korištena. Također na samom početku rada amplificirana je tema kako se ponaša kupac u interaktivnom okruženju, te kako prednost interaktivnog okruženja pokušava iskoristiti proizvođač odnosno prodavač proizvoda ili usluge, također objašnjen je pojam koji se odnosi na osobnu potrošnju i kako kultura utječe na potrošača, te koji su još utjecaji na ponašanje potrošača. U slijedećem dijelu rada analizirani su načini utjecaja na potrošača, kao i pojam interneta i online trgovine, temeljem analiza međunarodnih statističkih organizacija prikazan je utjecaj globalne pandemije na internet trgovinu u Europi, te je prikazano u kojim zemljama se najviše kupuje putem interneta. U završnom djelu rada provedeno je empirijsko istraživanje na uzorku od 138 ispitanika, te je analizirano mišljenje ljudi o sigurnosti kupovine na internetu te mišljenje da li su ljudi pretjerano stvarali zalihe za vrijeme pandemije i da li se češće odlučuju na kupovinu putem interneta nego su to radili prije pandemije.At the beginning of 2020, the world was dominated by a global virus pandemic called "COVID 19", since no one was prepared for the changes that the pandemic brought, "overnight" everyday life and the life that everyone was used to changed. In the moments when stricter and stricter measures were adopted around the world, consumer behavior changed significantly, from the way of buying to the quantities that individuals bought. In the first part of this work, it was elaborated how the data were collected and what methodology was used. Also, at the very beginning of the work, the topic of how the customer behaves in an interactive environment is amplified, and how the manufacturer or seller of a product or service tries to take advantage of the interactive environment, the term related to personal consumption and how culture affects the consumer, and which are more influences on consumer behavior. In the next part of the paper, the ways of influencing the consumer, as well as the concept of the Internet and online trade, are analyzed, based on the analysis of international statistical organizations, the impact of the global pandemic on Internet trade in Europe is shown, and it is shown in which countries the most purchases are made via the Internet. In the final part of the paper, empirical research was conducted on a sample of 138 respondents, and people's opinion about the safety of shopping on the Internet was analyzed, as well as the opinion of whether people excessively stockpiled during the pandemic and whether they decide to shop online more often than they used to. before the pandemi
IMAPCT OF COVID 19 PANDEMIC ON CONSUMER BEHAVIOUR
No full textPočetkom 2020. godine svijetom je zavladala globalna pandemija virusa pod nazivom „COVID 19“, budući da nitko nije bio spreman na promijene koje je pandemija donijela „preko noći“ su se mijenjale svakodnevica i život na koji su svi navikli. U trenutcima kad su se donosile sve strože i strože mjere diljem svijeta ponašanje potrošača se značajno promijenilo, od načina kupnje do količina koje su pojedinci kupovali. U provom dijelu ovog rada razrađeno je na koji način su podatci prikupljani i koja je metodologija korištena. Također na samom početku rada amplificirana je tema kako se ponaša kupac u interaktivnom okruženju, te kako prednost interaktivnog okruženja pokušava iskoristiti proizvođač odnosno prodavač proizvoda ili usluge, također objašnjen je pojam koji se odnosi na osobnu potrošnju i kako kultura utječe na potrošača, te koji su još utjecaji na ponašanje potrošača. U slijedećem dijelu rada analizirani su načini utjecaja na potrošača, kao i pojam interneta i online trgovine, temeljem analiza međunarodnih statističkih organizacija prikazan je utjecaj globalne pandemije na internet trgovinu u Europi, te je prikazano u kojim zemljama se najviše kupuje putem interneta. U završnom djelu rada provedeno je empirijsko istraživanje na uzorku od 138 ispitanika, te je analizirano mišljenje ljudi o sigurnosti kupovine na internetu te mišljenje da li su ljudi pretjerano stvarali zalihe za vrijeme pandemije i da li se češće odlučuju na kupovinu putem interneta nego su to radili prije pandemije.At the beginning of 2020, the world was dominated by a global virus pandemic called "COVID 19", since no one was prepared for the changes that the pandemic brought, "overnight" everyday life and the life that everyone was used to changed. In the moments when stricter and stricter measures were adopted around the world, consumer behavior changed significantly, from the way of buying to the quantities that individuals bought. In the first part of this work, it was elaborated how the data were collected and what methodology was used. Also, at the very beginning of the work, the topic of how the customer behaves in an interactive environment is amplified, and how the manufacturer or seller of a product or service tries to take advantage of the interactive environment, the term related to personal consumption and how culture affects the consumer, and which are more influences on consumer behavior. In the next part of the paper, the ways of influencing the consumer, as well as the concept of the Internet and online trade, are analyzed, based on the analysis of international statistical organizations, the impact of the global pandemic on Internet trade in Europe is shown, and it is shown in which countries the most purchases are made via the Internet. In the final part of the paper, empirical research was conducted on a sample of 138 respondents, and people's opinion about the safety of shopping on the Internet was analyzed, as well as the opinion of whether people excessively stockpiled during the pandemic and whether they decide to shop online more often than they used to. before the pandemi
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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