31 research outputs found
A randomised open multicentre comparative trial of lamotrigine and carbamazepine as monotherapy in patients with newly diagnosed or recurrent epilepsy
No full textStimulation of lymphocytes from subacute sclerosing panencephalitis patients by defined measles virus antigens
No full textPPD-, PWM-, and PHA-induced interferon in stable multiple sclerosis: Association with HLA-DW2 antigen and clinical variables
No full textProliferation of multiple sclerosis cerebrospinal fluid lymphocytes after stimulation with measles virus antigens
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Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image
No full textThis master’s thesis studies the modern phenomenon of emoji marketing, and more specifically how the use of emojis affects the social media performance of companies inside generation z, the largest generation of users inside social media platforms.
Emoji marketing is a relatively new concept, that is still yet to be studied to its full potential. The author of thesis felt there was a need to study emojis as a phenomenon, seek out information from their history and investigate how important part emojis are in modern day marketing communications.
The author utilized semi-structured research interviews and thematic analysis as the data analysis method to collect and analyse data for the thesis. The data and the results of the study indicate, that emojis play a major role on the way generation z perceives social media marketing. Two main themes, the way generation perceive the characteristics and usages of emojis, and the effects of exposure to emojis were found. The study identifies a total of 11 sub-themes, divided on to 5 different parent themes.
The study supports some previous studies made from the topic, by suggesting that by utilizing emojis companies can gain a competitive advantage in the digital marketing environment. These benefits include increased engagement, relatability, and a more positive perception of brand image. The study also indicates that the use of emojis hold some risks in them as consumers see the unfitting use of emojis as more harmful than the positive effects of successful emoji usage. The study indicates that the use of emojis should be planned in a way so that they match the rest of the brand communication efforts of a company to gain maximum benefits from emoji marketing.
As a theoretical concept, the concept of emoji marketing is relatively new. This study was successful in filling a gap of understanding in the perceptions of generation z to emojis in the marketing efforts made by companies. The study contributes to marketing theory by highlighting the importance and effects emojis play in the modern world of digital marketing.unknown accessibilityei tietoa saavutettavuudest
Felt Justice. Correlations Between University Students and University Personnel
No full textHumans typically have a need to be heard and recognized. This need is often felt as a need of fair treatment of people, especially in relationships between leaders and followers. Former research has shown a correlation of felt justice between students and staff. This means that in the situations where school staff members feel fairness and justice from their leadership, students also feel same from the staff. Typically, people feel to be treated well, just when they believe that their leaders or teachers hear their views and opinions. This research was done by utilizing two different questionnaire tools, one for staff and one for students. Data was gathered in 2019 and 2020 in annual organizational surveys. The overall research question is: Is there a correlation between felt justice of staff and students’ satisfaction? This article shows the correlations and discusses the results of these correlations. Future research aspects and practical recommendations will also be issued in the paper.© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021.fi=vertaisarvioitu|en=peerReviewed
Influx of nonactivated T lymphocytes into the cerebrospinal fluid during relapse of multiple sclerosis
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Operational utilization of photographic images based on interactive data visualization, clouds In memory
No full textData-driven technologies, especially artificial intelligence, have emerged as a creative factor in visual arts in this technologically advanced era. This thesis critiques the current trend among the public of focusing mainly on the novelty of technological outputs, which produce innovative images beyond human imagination. The author argues for a deeper examination of the processes behind these creations, suggesting that understanding these processes is critical to uncovering true creativity.
The thesis advocates delving beyond surface-level innovation to explore the deeper processes underpinning creative visual expression in art. To do that, it introduces the concept of "operational images," coined by video artist Harun Farocki. It transcends the traditional focus on visual aesthetics to underscore the functional and computational attributes of images. The study also delves into the dynamic roles these images play in both art and media. This approach serves as a reinterpreted framework to investigate the diverse characteristics and manifestations of operational images.
Based on the framework of "operational images", the thesis presents a systematic analysis of artworks related to clouds, which is the realm of imagination, illustrating how the imaginary scene can be creatively observed. The author also introduces a web-based data visualization project centered on personally captured and archived cloud photographs, as the case of the application of operational images as a creative process. The thesis discusses the project's outcomes and potential areas for improvement, aiming to demonstrate how creative processes can emerge in the artistic domain beyond the superficial appeal of data-driven visuals. Ultimately, the thesis seeks to uncover how deeper creative processes manifest within the narrative of data-based artworks, offering a novel approach to understanding creativity in the technology age
