306 research outputs found
Oxidative dealkylation of a hindered phenol catalyzed by copper (II) bis benzimidazole diamide complex
No full textThe oxidative dealkylation of 2,4,6-tri-tert-butylphenol (TTBP) has been investigated using molecular oxygen and Cu(NO3(GBHA)(NO3) as catalyst, where GBHA is N,N′-bis((benzimidazol-2-yl)methyl)hexanediamide (a) M. Gupta, P. Mathur, R.J. Butcher, Inorg. Chem. 40 (2001) 878; (b) M. Gupta, S.K. Das, P. Mathur, A.W. Cordes, Inorg. Chim. Acta 353 (2003) 197; (c) S. Tehlan, M.S. Hundal, P. Mathur, Inorg. Chem. 43 (2004) 6589; (d) F. Afreen, P. Mathur, A. Rheingold, Inorg. Chim. Acta 358 (2005) 1125.. X-ray structural characterization of complex Cu(NO3)(GBHA)(NO3)·CH3OH confirms that the Cu (II) ion is in a distorted square pyramidal geometry (τ=0.168). The TTBP oxidation reaction proceeds via tri-tert-butylphenoxyl radical producing two products 2,6-di-tert-butyl-1,4-benzoquinone (A) and 4,6-di-tert-butyl-1,2-benzoquinone (B). Both A and B have been well characterized by 1H NMR, 13C NMR, UV–Vis and mass data
Increasing Social Media Equity of a Brand by Developing Social Media Capabilities and Consumer Promotions
No full textExisting literature identifies the role of customers in promoting a brand on social media and in providing recommendations to others customers based on their own experiences with the brand. The recent focus on using social media has led to most firms becoming effective in using social media to develop customer communities, becoming content providers unlike traditional advertisers, and focusing on conversing with consumers rather than directing marketing messages at them (Barwise and Meehan, 2010). In this research, we conceptualize social media equity as comprising of a brand’s associations with customers on social media, quality perceptions of the retailer brand on social media, and advocacy of a brand on social media (Mathur 2020). To empirically examine the conceptual framework, we performed an online survey and distributed the survey to the customers of brands and customers who are using social media to stay connected with brands. The sample included 176 surveys and the data was assessed for psychometric properties and determined both convergent and discriminant validity. The data was analyzed using PLS- SEM. The results were statistically significant and indicated the strong moderating effect of social media capabilities on the relationship between customer promotions on social media and the social media equity of a brand. In a subsequent study, we intend to examine the effects of brand engagement and customer perceptions of brands on social media on social media equity and conduct an online survey with a greater sample size
Digitalization's Impact on Work Culture
No full textDigital work culture followed by any organization on the digital workplace in digital environment, work is going through the technologies in the virtual office, business site merely presents in cyberspace by using their laptop, cell phones via accessing the internet, anywhere, anytime. It directly affects economic, social, culture and business over the globe in a nano-second equally. It plays an important role in the development and growth of any organizations as well as the economic growth of the nation work culture is actually beliefs, ideas, manner and attitude of employees along with organization's ideologies and principles. author presents information about Digital media has impacting on Work Culture now traditional work culture is become digital work culture where efficiency with qualitative and quantitative productivity of employees and organization and business in a very swiftly, time saving, economically by the sharing information globally. </jats:p
ROHINTON MISTRY AS A DIASPORIC AUTHOR
No full textThe writings of the Indian Diaspora have received a great deal of attention and critical acclaim throughout the world. Rohinton Mistry is a well renowned author in the contemporary commonwealth literature and occupies a significant place among the writers of Indian Diaspora. Even though he is settled in Canada; it is his upbringing in Mumbai that reflects in all his writings. The distinct Mumbai culture, particularly the Parsee way of life, the people of the city and even the politics of India are major themes in his novels. Rohinton Mistry as a writer of Diaspora has carved a niche for himself. His works such as: “Tales from Firozsha Baag”, “Such A Long Journey”, “A Fine Balance” and “Family Matters”;mark a new kind of writing, resulting from a fragmented, splintered world. As a Diasporic Parsi writer, very sensitively he has recalled his community’s journey through time and history with a sense of loss and nostalgia. His books portray diverse facets of Indian socioeconomic life; as well as Parsi Zoroastrian life, customs, and religion. Many of his writings are markedly “Indo-nostalgic”. Rohinton Mistry through his Diasporic discourse has well depicted his ancestral background, his community’s engaged situation in a metropolis like Bombay and his deep attachment with and nostalgia for a world gone by. In this paper an attempt has been made to delineate diasporic discourse in the works of Rohinton Mistry. Although he is obsessed with the colonial and postcolonial experiences in India, we can find some traces of Canada in his literature. His characters dream of being integrated into, and accepted by, Canadian society on the one hand and on the other hand, these same characters are torn by an insatiable desire to be true to their native culture; to honor and cherish their own, distinct cultural identity
Author identification system
No full textAbstract: Every one of us has different approach to speak and write, and there exists a long history of linguistic and stylistic analysis into authorship attribution. In last year’s, practical application for author identification have grown in area such as computer forensic(linking intercepted message to each other and to find rebel), criminal law(identifying author of payoff notes and harassing letter), civil law and computer security (tracking author of computer source code). This paper proposes the implementation of author identification system. This proposed system is based upon the principles and concepts of text analysis. For ensuring maximum accuracy in identifying author of the document we will be using TF-IDF algorithm which consists of extraction of features from the text, scoring these features and comparing them with a set of scores stored in the corpus
Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity
No full textSocial media is all about consumer networks and consumer relations that challenge marketers to leverage social media as a means to develop and improve their connections with consumers. Despite the opportunities available through social media marketing activities, understanding customers and their behavior, and incorporating that information in marketing strategy formulation is critical to successful strategy implementation. This study takes a significant leap forward in this direction. Theoretically grounded in two different fields-the field of sociology in combination with the field of relationship marketing, this study develops a conceptual model of optimizing social media characteristics of customers. The current study uses seemingly unrelated regression (SUR) statistical technique to demonstrate how a customer’s engagement and trust on social media, and perception of review helpfulness in their advocacy of the brands, which in turn ultimately influences a brand’s equity. This paper concludes with important implications for marketers.
To examine hypotheses, we conducted an online survey of consumers who responded based on their perceptions and opinions about their association with brands. The measurement properties of the scales were evaluated using confirmatory factor (CFA) and reliability analyses. The measurement model fit well with the data. The items loaded strongly on the constructs they were proposed to measure. To evaluate convergent validity and reliability, we computed composite reliability for the constructs and found them to be supported. To assess discriminant validity, we compared the AVE to the squared inter-factor correlations. In all instances, results indicate discriminant validity among the constructs. The findings support our hypotheses, however we found insignificant support for the role of review helpfulness as a determinant of a customer’s advocacy of a brand
Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk
No full textDeveloping Marketing Capabilities to Mitigate Perceived Cybersecurity Risk in Healthcare Organizations
No full textThe effective delivery of health care relies on sharing electronic health records across multiple providers in the healthcare system. On the other hand, cybersecurity efforts mostly rely on centralizing sensitive and valuable data and securing devices, networks, and electronic systems. Hence, cybersecurity in healthcare is complicated due to the contradictory characteristics of healthcare delivery and cybersecurity. The firms’ unsuccessful attempts to prevent massive data breaches in the recent past have heightened cybersecurity risk perceptions of customers and cybersecurity-related marketing challenges and opportunities. Therefore, it is critical for marketers to step up and devise strategies and tactics to avert the negative marketing outcomes of perceived cybersecurity risk perceptions. This study links cybersecurity risk with hospital outcomes by developing a conceptual framework. Our research examines the role of marketing capabilities in mitigating perceived cybersecurity risks associated with healthcare organizations
Can Social Media Marketing Effects Be Sustained?
No full textThe social media strategies have changed the landscape of customer-firm associations. Yet, little is understood about the sustained effects of social media, particularly on firm performance. This research examines the extent to which social media plays a key role in the development of branding and marketing strategies that lead to sustained competitive advantage. We use econometric modeling to determine whether a brand’s performance remains stable with the extended implementation of social media marketing and how long the effect of social media is beneficial for a firm. The results yield significant implications for both marketing theory and practice.
The objective is to provide fresh insights into ways by which firms can integrate social media marketing efforts with traditional marketing activities. This study investigates the extent to which social media improves the value of a firm. To achieve this objective, the study uses an autoregressive modeling technique and quantifies the effect of consumers’ social media interaction with the firms, and the eWOM. This study shows how marketers can enhance a firm’s value and leverage it to positively impact a firm’s relationship with its customers
- …
