4 research outputs found
Simulators for train drivers their influence on teaching process in european countries
No full textArtykuł prezentuje najnowsze osiągnięcia w obszarze szkoleń dla maszynistów z wykorzystaniem symulatorów kolejowych. Autorka przedstawia tendencje europejskie w tym zakresie oraz kierunki zamian, jakie zachodzą w Polsce w dziedzinie kształcenia praktycznego maszynistów. W referacie zawarte są korzyści dydaktyczne jak i ekonomiczne dzięki stosowaniu ćwiczeń na symulatorach, a przede wszystkim ich przydatność w poprawie bezpieczeństwa na kolei.The article presents development of training for train drivers using simulators. The author presents the trends in Europe in this fields. There are contained in the paper some educational benefits and cost through the use of simulation exercises and especially their use in improving rail safety
Telephone B2B Customer Acquisition
No full textBakalářská práce se věnuje tématu telefonní akvizice B2B zákazníků firmy Maleda s.r.o. Cílem práce je uvést analýzu úspěšnosti telefonní akvizice a navrhnout doporučení k marketingové kampani pro B2B zákazníky. Struktura práce je rozdělena na teoretickou a praktickou část. Teoretická část se zabývá rešerší literatury v oblasti marketingu služeb, osobního prodeje a specifikami komunikace na e-shopu. V praktické části práce autorka představuje zkoumanou společnost, provádí vyhodnocení dotazníkového šetření k e-shopu. Dále hodnotí úspěšnost telefonní akvizice a provádí SWOT analýzu. Dle výsledků marke-tingového výzkumu navrhuje soubor doporučení k marketingové kampani pro B2B trh.This thesis focuses on telephone acquisitions of B2B customers at Maleda company. The aim of this thesis is to analyze the success of telephone acquisitions and to propose recom-mendations for new marketing campaign targeted on B2B customers. This thesis is divided into a theoretical and a practical part. Theoretical part is focused on a direct marke-ting, personal sales, and service characteristics literature research. In the practical part of the work, the author introduces the studied company, and also conducts the evaluation of an e-shop questionnaire survey. She also evaluated the success of the telephone acquisition and performed a SWOT analysis. Based on the results of marketing research, she has created a recommendations package for a B2B marketing campaign.Ústav marketingových komunikac
Ten golden rules for optimal antibiotic use in hospital settings: the WARNING call to action
No full textAntibiotics are recognized widely for their benefits when used appropriately. However, they are often used inappropriately despite the importance of responsible use within good clinical practice. Effective antibiotic treatment is an essential component of universal healthcare, and it is a global responsibility to ensure appropriate use. Currently, pharmaceutical companies have little incentive to develop new antibiotics due to scientific, regulatory, and financial barriers, further emphasizing the importance of appropriate antibiotic use. To address this issue, the Global Alliance for Infections in Surgery established an international multidisciplinary task force of 295 experts from 115 countries with different backgrounds. The task force developed a position statement called WARNING (Worldwide Antimicrobial Resistance National/International Network Group) aimed at raising awareness of antimicrobial resistance and improving antibiotic prescribing practices worldwide. The statement outlined is 10 axioms, or “golden rules,” for the appropriate use of antibiotics that all healthcare workers should consistently adhere in clinical practice
Ten golden rules for optimal antibiotic use in hospital settings : the WARNING call to action
No full textAbstract: Antibiotics are recognized widely for their benefits when used appropriately. However, they are often used inappropriately despite the importance of responsible use within good clinical practice. Effective antibiotic treatment is an essential component of universal healthcare, and it is a global responsibility to ensure appropriate use. Currently, pharmaceutical companies have little incentive to develop new antibiotics due to scientific, regulatory, and financial barriers, further emphasizing the importance of appropriate antibiotic use. To address this issue, the Global Alliance for Infections in Surgery established an international multidisciplinary task force of 295 experts from 115 countries with different backgrounds. The task force developed a position statement called WARNING (Worldwide Antimicrobial Resistance National/International Network Group) aimed at raising awareness of antimicrobial resistance and improving antibiotic prescribing practices worldwide. The statement outlined is 10 axioms, or "golden rules," for the appropriate use of antibiotics that all healthcare workers should consistently adhere in clinical practice
