12 research outputs found
Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]
No full textTelevision (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective TV advertisement in food industry among centennials using predictive analysis. The aims of this study are to; 1) Identify significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. 2) Identify the most contribute significant factors; Attractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. Thus, it was tested to 300 respondents in Shah Alam area using convenient sampling technique. Preliminary analysis included reliability analysis, checking for the correlation, multiple linear regression requirement and R-Square score. Correlation analysis shows that there was a significant positive linear relationship between attractive visuals, persuasive message and repetition of advertisements towards Effectiveness of TV advertisements in food industry. Among independent variables entered into the model, persuasive message (t=7.474, p-value=0.000<0.05) and repetition of advertisements (t=6.038, p-value=0.000<0.05) made statistically significant contributions towards effectiveness of TV advertisements in food industry. In terms of importance, independent variable of persuasive message (Beta=0.416) made the largest contribution to the model. Consumers believed these two variables do benefit in delivering the message more accurately. Based on these analyses, it was found that all variables have relationships with the effectiveness of TV advertisement and met the research objectives of this study
Television advertisement effectiveness in food industry among centennials
No full textTelevision (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective TV advertisement in food industry among centennials using predictive analysis. The aims of this study are to1) Identify significant factorsAttractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. 2) Identify the most contribute significant factorsAttractive Visual, Persuasive Message and Repetition of Advertisement to the Effectiveness of TV advertisements in food industry. Thus, it was tested to 300 respondents in Shah Alam area using convenient sampling technique. Preliminary analysis included reliability analysis, checking for the correlation, multiple linear regression requirement and R-Square score. Correlation analysis shows that there was a significant positive linear relationship between attractive visuals, persuasive message and repetition of advertisements towards Effectiveness of TV advertisements in food industry. Among independent variables entered into the model, persuasive message (t=7.474, p-value=0.000<0.05) and repetition of advertisements (t=6.038, p-value=0.000<0.05) made statistically significant contributions towards effectiveness of TV advertisements in food industry. In terms of importance, independent variable of persuasive message (Beta=0.416) made the largest contribution to the model. Consumers believed these two variables do benefit in delivering the message more accurately. Based on these analyses, it was found that all variables have relationships with the effectiveness of TV advertisement and met the research objectives of this study
Ke arah kelestarian kebun komuniti dalam usaha menyantuni golongan B40 / Intan Syafinaz Mat Shafie ... [et al.]
No full textDikala semua negara berlumba-lumba untuk mendapatkan nilai yang terbaik dalam produk domestik kasar mereka menerusi kemajuan dan peningkatan teknologi, mereka alpa bahawa pertanian juga boleh menyumbang ke arah kemajuan dan peningkatan dalam produk domestik kasar negara. Kepentingan pertanian bukan sahaja membantu daripada segi pertumbuhan ekonomi, tetapi ianya turut dapat mengatasi isu kemiskinan, menawarkan peluang pekerjaan, memelihara sumber makanan dan meningkatkan kualiti hidup masyarakat. Rata-rata penduduk akan memperuntukkan sekitar 50% daripada pendapatan mereka untuk perbelanjaan makanan. Bertepatan dengan dasar pertanian bandar, ianya merupakan aktiviti yang dijalankan oleh penduduk yang mendiami kawasan bandar bagi mengatasi isu kekurangan bekalan makanan dan menjamin keselamatan makanan. Setelah mengenalpasti kaedah pertanian dan konsep pemasaran yang dijalankan di Kebuniti Pertanian Bandar
Seksyen U12, satu kajian telah diadakan bagi menganalisa kepentingan perlaksanaan konsep pertanian yang telah diaplikasikan di kebun komuniti ini. Kajian ini bertujuan untuk mendapatkan hasil dapatan penduduk dan masyarakat setempat tentang sejauh mana kesedaran dan penerimaan mereka dalam kelestarian pertanian bandar yang sedang dijalankan di Kebuniti Pertanian Bandar Seksyen U12 dan sejauh mana keselamatan makanan dapat melestarikan pertanian bandar. Kajian ini juga bertujuan untuk mengenalpasti kelestarian pertanian bandar pada masa hadapan. Kajian kuantitatif telah dijalankan terhadap 150 orang responden di dalam kawasan Lembah Klang manakala kajian kualitatif telah dijalankan terhadap 16 orang informan yang terdiri daripada pengerusi kebun komuniti. Hasil dapatan melalui kaedah kuantitatif mendapati bahawa tahap kesedaran, penerimaan, pandangan terhadap jaminan keselamatan makanan dan kelestarian berada pada tahap sederhana.
Manakala hasil dapatan melaui kaedah kualitatif mendapati bahawa tahap kesedaran, penerimaan, pandangan terhadap jaminan keselamatan makanan dan kelestarian berada pada tahap yang tinggi
Factors influencing the adoption of e-payment: an empirical study in Malaysia / Intan Syafinaz Mat Shafie ...[et al.]
No full textThis study examines the antecedents of the factors that influence customers to adopt the electronic payment system while making payments. Payment is the one of the element to complete the transaction while making payment. Due to the development of E-commerce, e-payment systems have been introducing. So, the use of electronic payment systems is being increasing day by day for people to complete their task quickly ineffective way. The result of the study shows that there is a relationship between dependent variables (effort expectancy and social influence) and independent variable (Adopton of e-payment). However, other variables (culture, perceived security and performance expectancy) were not significant with adoption of e-payment. Therefore, the study approves effort expectancy and social influence has a significant relationship with adoption of e-payment. Therefore, companies today that do business using electronic payment system as the medium to complete the transaction must focus more on this two variable to increase the number of people use this payment system. The increasing the number of people use this payment system will contribute to excellent result for e-commerce because e-payment system is one of the factor e-commerce becomes successful and it will give good impact to our nation’s economy
Agripreneurial Intention among Young Business Graduates
No full textThe low level of public involvement in the agricultural sector in many developed and developing countries have led to a magnitude of the food security crisis. Malaysia has a large proportion of young people and has a high rate of youth unemployment. One answer is to encourage recent graduates to start businesses in the agriculture sector. This article presents data that examined the intention of the young graduate to venture into the agricultural sector, using attitude, social norms, and perceived behavioral control to solve the current food security crisis. Data was collected from young graduates who have taken business and entrepreneurship courses at the university. A self-administrated online questionnaire was designed and distributed to these young people. This study contributes to the insight into the young generation of graduates’ intention to venture into the agricultural sector as well as provides suggestions or recommendations for future studies
Exploring the Impact of Authentic Personality and Social Media Posting on Self-Interested Charitable Behavior among Millennials Online Community through the Lens of Social Cognitive Theory
No full textVarious schools of thought within the field of psychology consider authentic personality to be an essential component of overall well-being. Similarly, people's behavior has changed since the advent of social media. Using Social Cognitive Theory as guidance, this conceptual paper aims to explore how authentic personality and social media postings affect individuals' self-interested charitable behavior, this research aims to delve into the person-centered concept of authentic personality. The sense of giving and charitable behavior includes giving to charity and involving in volunteer activity. This model is deemed appropriate because it further explains authentic personality and exposure to social media posting in an online environment. Throughout the entirety of this study, a search was conducted via a variety of literature on the fields of sociology, psychology, and social science. There was a discussion of the conclusions drawn from the research, and options for more research were outlined
In An Era Where Travellers are Spoiled for Choice, What Truly Keeps Them Coming Back to the Same Airline
No full textThe airline industry is intensely competitive, with companies constantly striving to stand out through their service quality, hospitality, and technological advancements. In this context, especially within service-based industries like airlines, building long-term customer loyalty is critical for sustainable success. This research focuses on understanding how service quality and pricing influence customer satisfaction, which in turn drives loyalty toward AirAsia Malaysia Berhad. Using the SERVQUAL, which includes five dimensions: tangibles, reliability, responsiveness, assurance, and empathy, this study examines the extent to which these factors, along with price, contribute to repeated customer preference and commitment. This study adopted a probability sampling approach, specifically using the simple random sampling technique. A total of 250 respondents were selected at random from across Malaysia using a Google Form survey distributed online. Both of the objectives, service quality (reliability) and price, are accepted for this study. However, other independent variables (tangibility, responsiveness, empathy, and assurance) do not significantly influence satisfaction. The insights gained will help AirAsia strengthen its ability to retain customers by better aligning its services and pricing with customer expectations, ultimately fostering deeper brand quality
The Impact of Gamified 4Ps Marketing Mix Strategies on Teaching and Learning Effectiveness
No full textSignificant advancements in teaching and learning tools have been made possible as a consequence of the incorporation of game design elements into the educational setting. In this particular study, every group of students must respond to all statements based on the Marketing Mix Board Game. This is done in an effort by the lecturers to establish a learning environment that is both interesting and interactive. 100 students were asked to fill out a questionnaire in order to gather information about their perceptions, levels of engagement, and overall satisfaction with the Marketing Mix Board Game. The Marketing Mix Board Game is specifically highlighted as an engaging and entertaining assessment instrument for the goal of reinforcing the concepts of the marketing mix. This is done in order to highlight the importance of the marketing mix in their studies and working life. As a result of the study that was carried out, it was discovered that the students who participated in the study indicated perceptions that are statistically insignificant concerning the use of gamification in teaching and learning settings. The students think that gamification is a method that may be utilized to integrate into the teaching and learning effectiveness inside the classroom in a way that is both pleasant and successful in terms of positive engagement. After considering this, the implementation of gamification could potentially assist students in acquiring a more profound comprehension of the marketing mix methodologies, which would ultimately result in enhanced student results and performance
Customer satisfaction on e-SERVQUAL in Islamic online banking services / Nurhazirah Hashim …[et al.]
No full textThe recent development in the ecommerce services has shown a variety of established companies participating in the web business environment including Islamic banks. Business with the most experience and success in using ecommerce are beginning to realize that the indicator of success or failure of the ecommerce environment was included in the online services. Nowadays, the trend of a business is to serve the customer with best quality of services to enhance the consumer satisfaction and compete with the global competitors as online services enabled registered user to make products purchase transaction only through website such as check and manage financial standing, transfer funds, bill payment, prepaid reload and so forth. However, in recent times, Islamic banking users faced problems with the online system such as cannot log in to the system, payment failure and mostly security and privacy hindrance. Therefore, this study aimed to investigate the relationship between electronic service quality (e-SERVQUAL) and customer satisfaction towards Islamic Online Banking Services users. Based on the sample size, only 76 respondents were selected to participate in this study by using a convenience sampling. Further, Pearson correlation and multiple regression were reported to analyze the mentioned relationship. The findings have shown that there is a positive relationship between e-SERVQUAL and customer satisfaction in using Islamic online banking services. Based on the findings, Islamic online banking developer is recommended to improve more on their responsiveness in order to provide quick response to their customer’s requirements. Moreover, they also should be more reliable in providing accurate information in performing the promised services. They must assure that all of their customers can quickly get responds and true feedback regarding their problems to ensure customer satisfy with service provided. Besides, the safety of the website and the protection of customer information also considered a vital action that should be concerned in order to increase the customers’ satisfaction
