25 research outputs found

    The influence of Electronic Word of Mouth in social media on consumers’ purchasing intentions in Jordan

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    The emergence of Social Media has provided an electronic word of mouth (eWOM) with a new perspective by allowing users to share their opinions and experiences about products or services with familiar people who they know already such as acquaintances and friends. This new way of eWOM is likely to have a more massive consumer impact. In the Middle East counties, minimal studies have determined what makes particular online reviews to have more impact than others. This study aims to explore the determinants of eWOM information on social media which influence the purchasing intentions of consumers in Jordan. For exploring these determinants, the information acceptance model (IACM) which developed by Ismail Erkan (2016) was adopted and used in this research.The data has been gathered using a questionnaire and was checked and analysed by using both SPSS and Smart PLS Software. The sample consists of 300 social media (Facebook) users in Jordan. Facebook was chosen because it is the most social media platform frequently used in Jordan. The data analysis results provided that information quality, attitude towards information and need of information affect significantly information usefulness, which affects information adoption significantly. However, there is no relationship between information credibility and information usefulness. An information adoption and attitude towards information were found to effect consumers’ purchasing intentions. In terms of practicality, this study helps marketers for understanding eWOM dynamics on social media platforms and consequently developing better strategies of marketing

    Design optimization of a superbike paddock stand through integrated CAD and CAE system application / Helmi Rashid, Alias Mohd Saman and Mohammad Azzeim Mat Jusoh

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    A normal design of a superbike paddock stand usually requires two people to lift up the superbike. This contributes to an impractical and inconvenient working scenario for riders when doing maintenance work alone. Therefore a newly designed superbike paddock stand was developed to overcome this problem whereby it managed to demonstrate a new working procedure to help riders to lift up their superbike alone. However there are still rooms for improvements on this newly designed superbike paddock stand that can be optimized. Through this research, the optimizations are established through CAD and CAE system application. The objectives of this research are to optimize a new design of a superbike paddock stand focusing on finite element analysis (FEA) on different size of steel tubing used and to develop a physical prototype for testing and verification purpose. The initial stage of the research methodology is to put up a literature study on types of superbike paddock stand, working procedures of using paddock stands and also suitable materials in fabricating paddock stand. This will be followed by the development of a CAD model replicating the new designed paddock stand to be optimized. A finite element model will be generated from the CAD model to be simulated and analysed using CAE application software. The results from this simulation and analysis will be used to develop a physical prototype for testing and verification purpose on an actual superbike. Outcomes of this research may contribute to a new commercialised design of a superbike paddock stand and improve working procedures for riders that somehow need to do maintenance works alone

    Factors That Affect Spatial Data Sharing in Malaysia

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    This paper examines the phenomena of the local government’s inadequate reaction to the national programme of geographical infrastructure for the effective sharing of spatial data in Malaysia. We investigate the determinants of sharing data for Malaysia’s spatial data infrastructure (SDI) and aim to define the model for spatial data-sharing of Malaysia’s local SDI. The main contribution of this paper is an explanation of the novel methodology to study factors that affect spatial data sharing including a new qualitative analysis method through an interview with people concerned in this field, including engineers, technicians and academics, which was undertaken in Kuala Lumpur, and a new methodology to identify the necessary approach that affects spatial data sharing. An interview and a questionnaire were used in this study as part of a sequential exploratory approach. Among land use, Plan Malaysia, and Telekom Malaysia Berhad TMOne, 15 participants were interviewed in-depth to obtain their responses, and 83 individuals took part in the survey questionnaires. Interview data were measured by content analysis, while questionnaire data were measured by partial least squares analysis. In the structural model analysis, Smart PLS was used to choose the fit items based on validity and reliability measurements. According to the hypothesis measurement, technology and organisation both significantly affect the practice of spatial data sharing, but human resources and spatial data do not significantly affect it. All R-Squared values represent a value above 56 per cent for the human resource aspect, technology aspect and spatial data aspect. However, the R-Square value for spatial data sharing is 47%. Spatial data and human resources have a less substantial impact on spatial data sharing; hence, this study proposes a national awareness programme and mentoring to improve local SDI support for spatial data sharing

    Value added service entrepreneurship development through Melaka K-Economy incubator complex

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    Since 1st. April 2001, Melaka State has embarked on a programme to develop value added service entrepreneurship through Melaka K-Economy Incubator Complex. The idea draws on the principle of interdependency and sustainability through many overlapping network system and system of clusters which have shown to be more robust and developmentally successful. Many authors such as Gouranga Gopal Das 1 has shown some quantitive evidence of the interdependency of Trade, Technology and Human Capital. This paper has brought the idea further in suggesting the implementation procedures which can be followed by developing countries such as Melaka which is striving to be an industrialised state by the year 2010. The implementation procedures feeds on the logic that as the rural areas are the geographical location where there is a sufficient density of human population with lower intensity of activities and a marked density of creativity; these areas should be a subset of the innovation system which can become a catalyst to the K-Economy development of any country. Many practices so far has neglected and ignored the role of the rural areas in the economic development of a nation other than the fact that they provide a pool of cheap labour. Initial surveys done in Melaka has shown some indication that contrary to present practices, rural areas play a significant role in the economic development of a nation because potentially they are capable of providing knowledge workers and creativity factors which are essential for the growth of value-added businesses. The paper also discusses the structure of the internetworking which is employed to maximise the effectiveness of the knowledge factor. This internetworking takes into consideration the division of focus and division of skills in delivering three important elements of the innovation system; viz-a-viz business capability, research capability and development & design capability

    Digital Games Acceptance in Malaysia

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    Microsatellite Instability And Loss Of Heterozygosity In Oral Squamous Cell Carcinoma In A Malaysian Population

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    Loss of heterozygosity (LOH) and microsatellite instability (MSI) have been documented as important events of oral squamous cell carcinoma (OSCC). Five microsatellite markers D3S192, D3S966, D3S647, D3S1228 and D3S659 were selected on chromosome 3p because of high frequency of alterations reported in head and neck squamous cell carcinoma and the involvement of VHL (von Hippel Lindau) at 3p25-26 and the FHIT (fragile histidine triad) at 3p14.2 genes proven in many tumor types. A total of 50 archival tissue samples of OSCC and corresponding normal samples were analyzed for LOH and MSI status. The overall LOH for the markers selected on 3p was 56 out of 189 informative cases (29.6%)

    Market and Supply Chain Orientation; Dynamic Capabilities Leading to Innovation and Operational Capabilities

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    SMEs always need survival tools or strategies such as orientation and capabilities to survive in the competitive market, as they can help in improving performance. Therefore, this research has highlighted important capabilities and orientations influencing SMEs’ performance in Oman. It has examined the effect of supply chain orientation and market orientation on SMEs’ performance with mediating role of innovation capabilities and operational capabilities. Moreover, it investigated the role of strategic flexibility as a moderator between innovation capabilities and SMEs’ performance in Oman. The survey method was used to collect primary data from managers and supervisors of SMEs functional in Oman. Data analysis was done using AMOS, and structural equation modeling (SEM) was conducted. The moderation was examined by using the Hayes process macro on SPSS. The results revealed that market orientation and SC orientation positively influence SMEs’ innovation capabilities, operational capabilities, and performance. These capabilities also help in enhancing performance. Moreover, they mediate the relationship between “supply chain orientation and SMEs’ performance” and “market orientation and SMEs’ performance.” Furthermore, strategic flexibility does not moderate the effect of innovation capabilities on SMEs’ performance

    A User-based design process for web database: Case study melaka k-economy incubator database

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    The paper proposes a novel concept in designing a data integrated web database which incorporates three kernels which point towards database cells related to the development of Melaka K-Economy Incubator catalysed by Cottage Industries, Investors' Trend and Intellectual Properties resulting from the research work from local universities and research institutes. The study takes into consideration many factors which facilitate improvement on human computer interaction (HCI) with regards to efficiency and QOS as perceived by the user. Research by V.A.J. Maller 1 has indicated that failure of systems analyst and designer is a dominant factor in deciding efficiency and QOS of any data integrated web database. In this study certain features have been added to design of the database to ensure that the negative effects of systems analyst and designer failure is minimised. The user-based design process is an extension of the work of Eillen G. Abel et al 2 who designed the web interface and whose idea is currently further developed to design a web database where design decisions emanates from the user rather than from the designer view point throughout the process
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