16 research outputs found

    An Overview of Needs Theories behind Consumerism

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    Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such evolution. Almost as if the Neanderthal man did not see the need to progress and accepted circumstances as fact. If this is true then the Homo Sapiens have not only developed psychological and objective needs but have progressively updated them as well. Maslow put it beautifully by saying “You will either step forward into growth, or you will step backward into safety”. This paper is the first part of a two part series. Here we provide an overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow’s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with the intent to help enterprises view consumers, institutions and their organisation as one interweaved entity. Needs theories are known to be crucial behind much of the understanding of human behaviour and in particular in the workplace and by the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to better identify consumer needs, provide examples of current and past business opportunities and macroscopically show the progression from red to blue ocean strategies . The authors provide an overview of needs theories seeded through motivational theory also with the aim to uncover the differences in having (sometimes known as deficit needs) and being needs (sometimes known as growth needs) and then subsequently link them to enterprise strategies, improved consumer understanding and better market exploitation.Maslow, Herzberg, Needs, Motivation, Having, Being, Uniformity. Diversity, Part A

    AN OVERVIEW OF NEEDS THEORIES BEHIND CONSUMERISM

    No full text
    Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn�t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such evolution. Almost as if the Neanderthal man did not see the need to progress and accepted circumstances as fact. If this is true then the Homo Sapiens have not only developed psychological and objective needs but have progressively updated them as well. Maslow put it beautifully by saying �You will either step forward into growth, or you will step backward into safety�. This paper is the first part of a two part series. Here we provide an overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow�s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with the intent to help enterprises view consumers, institutions and their organisation as one interweaved entity. Needs theories are known to be crucial behind much of the understanding of human behaviour and in particular in the workplace and by the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to better identify consumer needs, provide examples of current and past business opportunities and macroscopically show the progression from red to blue ocean strategies. The authors provide an overview of needs theories seeded through motivational theory also with the aim to uncover the differences in having (sometimes known as deficit needs) and being needs (sometimes known as growth needs) and then subsequently link them to enterprise strategies, improved consumer understanding and better market exploitation.Maslow, Herzberg, needs, motivation, having, being, uniformity, diversity

    An Overview of Needs Theories behind Consumerism

    No full text
    Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such evolution. Almost as if the Neanderthal man did not see the need to progress and accepted circumstances as fact. If this is true then the Homo Sapiens have not only developed psychological and objective needs but have progressively updated them as well. Maslow put it beautifully by saying “You will either step forward into growth, or you will step backward into safety”. This paper is the first part of a two part series. Here we provide an overview of needs theories and discuss them in the context of consumerism, consumption and opportunities for enterprises. In part two, needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow’s pyramid. To pave the way for this approach we also promote a model (PIE-Persons, Institutions and Enterprises) with the intent to help enterprises view consumers, institutions and their organisation as one interweaved entity. Needs theories are known to be crucial behind much of the understanding of human behaviour and in particular in the workplace and by the consumer. This paper examines the development of hierarchical needs theory from Maslow to Gough with the intent to better identify consumer needs, provide examples of current and past business opportunities and macroscopically show the progression from red to blue ocean strategies . The authors provide an overview of needs theories seeded through motivational theory also with the aim to uncover the differences in having (sometimes known as deficit needs) and being needs (sometimes known as growth needs) and then subsequently link them to enterprise strategies, improved consumer understanding and better market exploitation

    Not just cock rock: Body and affective male experiences in dancing rock

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    The author is member of the Ordinary Sociology research groupThis article proposes a sociological approach to rock music, taking into account affects, body and gender choreographies (Foster, 1998). Taking as the object of study the fact of listening and the particular form of embodied listening that is dance, I return to the approach and sensitivity of Richard Dyer’s (1979-2021) precursor analysis of the sexual, material and affective politics of rock and disco exploring some aspects of rock eroticism. Based on an analysis of in-depth interviews with adult men about their dance experiences, it is shown how rock music enables other erotic and political possibilities in addition to the display of phallocentrism and hegemonic masculinity, pointed out by DyerDepto. de Sociología AplicadaFac. de Ciencias Políticas y SociologíaTRUEpu

    Negocios en la base de la pirámide: necesidad y oportunidad

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    Este estudio tiene como objetivo analizar las oportunidades de negocios en la base de la pirámide económica de la ciudad de Santa Marta, Colombia. El referente central es la Teoría de las Necesidades de Maslow y los desarrollos empíricos del concepto “Base de la Pirámide” de Prahalad y Hart. La justificación principal de esta investigación se origina en el hecho de que la mayor parte de la población de la ciudad de Santa Marta hace parte de la base de la pirámide (57,42% en el 2015). La población objeto de estudio estuvo conformada por seis barrios periféricos de la ciudad, identificados como población vulnerable, de la cual 383 personas participaron en este estudio. . Como resultado principal, se destaca el interés de los participantes de la base de la pirámide por capacitarse, lo que manifiesta una oportunidad para la puesta en marcha de un centro de estudios para el trabajo en estos barrios.https://orcid.org/0000-0001-5654-227Xhttps://scienti.minciencias.gov.co/gruplac/LoginGruplac/[email protected]://scholar.google.com/citations?user=w9OdwHwAAAAJ&hl=en&oi=sr

    المشترك اللفظى "الولي" في القرآن الكريم؛ دراسة مقارنة في ترجمة قريس شهاب ومحمد حسبي الصديقي

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    مستخلص البحث المشترك اللفظى هو دلالة كلمة واحدة على معان مختلفة تربطها علاقة دلالية. إن كلمة ( ولي ) من الألفاظ المشتركة وتجد لها معاني كثيرة في القرآن الكريم خاصة وفي كتب اللغة عموماً. ومنها ما هو على قسم واحد المالك ، العبد ، المحرر ( من حرر عبداً ) المساعد و الرفيق و السيد والأمير و السلطان و الصديق و والوارث و القريب. وبعض المفسرين يفسرون كلمة ( ولي ) بمعنى صديق و ورفيق. لفهم القرآن يحتاج الفرد إلى تفسير القرآن. تفسير المصباح مجهود قريش شهاب الأثري و تفسير النور هو مجهود محمد حسبي الصديقى. قريش شهاب هو عالم علوم القرآن. قدرته في ترجمة القرآن و تبليغ توصية القرآن في سياق الكلام الآن وفي العصري يجعله معروفا و متفوقا من علماء القرآن الآخرين. أما محمد حسبي الصديقى هو أحد العلماء المشهور بإندونيسيا. إن قريش شهاب و حسبي الصديقى لهما الخلفية المختلفة. الى أي حد فرقهما في تفسير الآيات عن الولي و هل لهما الناحية المتساوية و يمكن تركيبها. في هذا البحث تسعى الباحثة في تحليل ترجمة الولي في القرآن الكريم ومقارنته. وبهذه خلفية البحث، فثبت موضوع هذا البحث ألا وهو "المشترك اللفظى " الولي" في القرآن الكريم (دراسة مقارنة في ترجمة قريس شهاب و محمد حسبي الصديقي)" والهدف الأخير لهذا البحث هو تصوير مقارنة ترجمة الولي في القرآن الكريم عند قريش شهاب و حسبي الصديقى. في هذا البحث لفظ الولي و الأولياء خمسة وسبعون الفاظ، وكلها لم يترجم لفظ الولي بمعنى قريب او ناصر. هذا البحث موصوف بالدراسة المكتبية (Library research) و يستخدم نوع البحث الوصفية الكيفية (Deskriptif Kualitatif). طريقة جمع البيانات التى تخترها الباحثة هو هو التعارف (Identifikasi) و . المفصلة (Klasifikasi)، وعملية هذه الخطوة باختيارالبيانات وجمعها التي يضمن فيه ألفاظ الذي فيها مشترك اللفظ التي يخرج معنها اللفظ الولي في القرآن الكريم. ويتكون تحليل البيانات من ثلاث خطوات، وهي: جمع لفظ " الولى " فى القرآن الكريم، و رأت الباحثة معجم مفهرس، و استخراج لفظ " الولى " بين الترجمة قريش الشهاب و محمد حسب الصديقى. وأما نتائج البحث التى حصلتها الباحثة من هذا البحث هي أن بين ترجمة قريش شهاب و حسبي الصديقى بعض الفرق و المساومة. الفرق الإجمال هو أن ترجمة عند قريش شهاب في تفسير المصباح طريقة الأسلوب ركز على سياقها ويستخدم القاعدة الإندونيسييا أما محمد حسبي الصديقي ركز على المعنى القاموس. ABSTRACT Polisemy is a word that has more than one meaning. The guardian said that exist in the Qur'an is one word that has many meanings in particular and in linguistic generally. Among the meanings of the Qur'an which is the freeing of a slave owner, leader, friend, helper, close. To understand the Qur'an is widely required tafsir Al-Qur'an. Tafsir Al-Misbah was one phenomenal works owned by Quraish Shihab whereas the interpretation of the An-Nur is one of interpretation of the results of the work of the existing Hasby Ash shiddieqiey in Indonesia Quraish Shihab a contemporary thinker, who is still alive and exist, which mengkidmatkan her to Islam. Among the businesses that is her Qur'anic translator team participated in the Ministry of religious affairs, in addition to having a personal translation of Qur'an. Whereas Hasbi Ash-Shiddieqy is one of the scholars of tafseer experts also are popular in Indonesia. Shakir and Hasbi Ash-Shiddieq both have different methods of interpretation, as well as the translation of the word guardian that exist in the Qur'an there is persaman and the difference. In this background, the authors focus the research on Which the Trustee in the Qur'an (translation of the Quraish Shihab case study and Hasbi Ash-Shiddiqiey), the ultimate goal of this research is to know the equation and perbadan translation of the word guardian that exist in the Qur'an according to Shakir and Hasbi Ash-Shiddiqiey. The author discusses a 75 word Auliya ' guardian and that exist in the Qur'an. In this study researchers using Qualitative methods-Diskriptif. The author uses the technique of data collection by the method of the library, while the method of data analysis with classification and identification. The result of this research, translations between Shakir and Hasby Ash-Shiddiqiey have similarities and differences. Globally Quraish Shihab translation in his tafsir Al-Misbah style languages using context and language style Indonesia while Hasbi Ash-Shiddiqiey more to the meaning of the dictionary. ABSTRAK Polisemi adalah suatu kata yang mempunyai makna lebih dari satu. Kata Wali yang ada dalam Al-Qur’an merupakan salah satu kata yang mempunyai banyak makna khususnya dan dalam linguistic secara umumnya. Diantara makna polisemi dalam Al-Qur’an adalah pemilik, hamba sahaya, pemimpin, penolong, sahabat, dekat. Untuk memahami Al-Qur’an secara luas maka dibutuhkan tafsir Al-Qur’an. Tafsir Al-Misbah merupakan salah satu karya fenomenal yang dimiliki Quraish Shihab sedangkan tafsir An-Nur adalah salah satu tafsir hasil karya Hasby Ash shiddieqiey yang ada di Indonesi Quraish Shihab, adalah pemikir kontemporer, yang masih hidup dan eksis, yang mengkidmatkan dirinya untuk Islam. Di antara usaha itu adalah dia ikut dalam tim penerjemah Alquran Departemen Agama, selain memiliki Alquran terjemahan pribadi. Sedangkan Hasbi Ash-Shiddieqy merupakan salah satu ulama juga ahli tafsir yang populer di Indonesia. Quraish Shihab dan Hasbi Ash-Shiddieq keduanya mempunyai perbedaan metode penafsiran, begitu juga dengan terjemahan kata wali yang ada dalam Al-Qur’an ada persaman dan perbedaan. Dalam latar belakang ini, penulis memfokuskan penelitian tentang Polisemi pada kata Wali dalam Al-Qur’an (Studi kasus terjemahan Quraisy Syihab dan Hasbi Ash-Shiddiqiey), tujuan akhir dari penelitian ini untuk mengetahui persamaan dan perbadan terjemahan kata wali yang ada dalam Al-Qur’an menurut Quraish Shihab dan Hasbi Ash-Shiddiqiey. Penulis membahas 75 kata Wali dan Auliya’ yang ada dalam Al-Qur’an. Dalam penelitian ini peneliti menggunakan metode Diskriptif-Kualitatif. Penulis menggunakan teknik pengupulan data dengan metode pustaka, sedangkan metode analisis data dengan klasifikasi dan identifikasi. Hasil dari penelitian ini, antara terjemah Quraish Shihab dan Hasby Ash-Shiddiqiey mempunyai persamaan dan perbedaan. Secara global terjemahan Quraish Shihab di dalam tafsir Al-Misbah gaya bahasa menggunakan konteks dan kaidah Indonesia sedangkan Hasbi Ash-Shiddiqiey lebih kepada makna kamus

    NEEDS SEEDED STRATEGIES

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    This paper addresses the issue of developing strategies starting from the identification and comprehension of true consumer needs. Needs and opportunities are linked to markets, benefits and strategies through a specific 3D model based on Maslow�s pyramid. A further model, denoted the PIE (Persons, Institutions and Enterprises), also contextualises needs seeded strategies also for institutions. Furthermore the paper builds on declared and latent needs and the author shows how both can live together, or separately, irrespective whether or not one sees them from the demand or supply side. The argument is that demand strategies are essentially based on declared needs and are �red ocean� in nature while supply strategies pace consumers by hitting latent needs and produce �blue ocean� favoured strategies. It is argued that current strategy frameworks e.g. Porter�s competitive advantage, Wernerfelt�s resourcebased strategy and Hax and Wilde�s integrated competitive advantage models, need to pace rather than chase the consumer. Strategies are considered as being the outcome of strategic choices that enterprises need to answer in order to stay or become (more) competitive. If an enterprise is to build its strategy on satisfying consumer needs then it is necessary to view resources from two perspectives, namely customers and assets. For each one of these two resources three possible scenarios are discussed namely that the resources are Insufficient, Limited or AbundantStrategy, Blue-ocean, Red-ocean, Declared, Latent, Needs

    Reproductive cycle of the bivalves Ensis macha (Molina, 1782) (Solenidae), Tagelus dombeii (Lamarck, 1818) (Solecurtidae), and Mulinia edulis (King, 1831) (Mactridae) in southern Chile

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    The reproductive cycles of the bivalves Ensis macha (Molina, 1782), Tagelus dombeii (Lamarck, 1818), and Mulinia edulis (King, 183 1) were studied at six sites in southern Chile (38-43degreesS) from November 1996 to December 1997. Samples of E. macha came from three subtidal shallow depths; those of T. dombeii from two subtidal depths and one intertidal site; and samples of M. edulis originated in one subtidal shallow depth and one intertidal site. Thirty specimens were collected monthly for standard histological analyses. Water samples were also collected to determine salinity, temperature, and chlorophyll a content. In general, the reproductive cycles of the three species were characterized by long spawning periods, beginning during late spring-summer. In some cases, that period extended during autumn-winter until the following spring. The gonads of most of the populations showed quite short recovery periods, with the exception of populations located farther south, which needed more time to begin a new cycle. Comparison of subtidal versus intertidal populations showed that the gonad stages developed more slowly for the latter populations. The earlier results show that variability exists in the timing of gametogenic cycles of E. macha, T. dombeii, and M. edulis along the coast of southern Chile. No significant relationship was found between seasonal variability of reproductive stages and seasonal variability of water characteristics. Among these characteristics, water temperature and chlorophyll a content were the most important. Potential fecundity varied geographically in E. macha and T. dombeii, whereas, in general, no variability was observed in mean sizes of oocytes of the three species. These results must be taken into account when management plans are designed; thus, the timing of the gametogenic cycles of bivalves of economic importance must be studied along their full geographic ranges.PT: J; CR: ARACENA O, 1998, 17 C CIENC MAR IQ CH ARRATIA L, 1998, THESIS U AUSTRAL CHI BANCROFT J, 1977, THEORY PRACTICE HIST BARBER BJ, 1981, J EXPT MARINE BIOL E, V52, P121 BAYNE BL, 1983, MOLLUSCA, V4, P491 BORRERO FJ, 1987, BIOL BULL, V173, P160 BRATTSTROM H, 1983, SARSIA, V68, P289 BROUSSEAU DJ, 1995, J SHELLFISH RES, V14, P483 CLASING E, 1998, ALIMENTACION SUSPENS DAY RW, 1989, ECOL MONOGR, V59, P430 DEFEO O, 1987, BIOL PESQUERA, V16, P47 DEFEO O, 1989, FISHBYTE, V7, P25 DEFEO O, 1993, BIOL PESQUERA, V22, P41 EVERSOLE AG, 1980, P NATL SHELLFISH ASS, V70, P22 FIERRO J, 1981, THESIS U CONCEPCION FUENTES I, 1988, THESIS U CATOLLICA N GALLARDO C, 1996, BIOL PESQUERA CHILE, V25, P41 GARCIADOMINGUEZ F, 1996, J SHELLFISH RES, V15, P297 GIESE A, 1977, REPROD MARINE INVERT, P1 GRIFFITHS RJ, 1981, ESTUAR COAST SHELF S, V13, P477 HARVEY JW, 1991, COMP HAEMATOL INT, V1, P55 HARVEY M, 1989, J EXP MAR BIOL ECOL, V129, P199 HARVEY M, 1993, MAR BIOL, V115, P421 HEFFERNAN PB, 1989, J SHELLFISH RES, V8, P327 HEFFERNAN PB, 1989, J SHELLFISH RES, V8, P51 HEFFERNAN PB, 1989, J SHELLFISH RES, V8, P61 JARAMILLO E, 1995, J SHELLFISH RES, V14, P253 JARAMILLO E, 1998, 9646 FIP KANTI A, 1993, J SHELLFISH RES, V12, P255 LAASUY DR, 1989, 82 US FISH WILDL SER LANDERS W, 1954, US FISH WILDLIFE SER, V117, P1 LASEN J, 1979, SEM TIT U CHIL CHIL LEPENNEC M, 1991, J EXPT MARINE BIOL E, V142, P151 LOOSANOFF VL, BIOL B, V82, P195 LOZADA E, 1989, REV PACIFICO SUR, P355 MACDONALD BA, 1985, MAR ECOL-PROG SER, V25, P295 MACKIE GL, 1984, MOLLUSCA, V7, P351 MANZI JJ, 1985, VELIGER, V28, P186 MASELLO A, 1987, THESIS U REPUBLICA U MCLACHLAN A, 1974, ZOOL AFR, V9, P15 NEUER H, 1966, ZEISS INFORMATION OSORIO C, 1979, BIOL PESQ CHILE, V11, P3 PAREDES A, 1986, BIOTA, V1, P32 PEREDO S, 1987, VELIGER, V30, P55 RICHARDSON CA, 1993, J SHELLFISH RES, V12, P207 ROPES JW, 1968, BIOL BULL, V135, P349 SANTOSSALAS CM, 1998, 18 C CIENC MAR IQ CH SASTRY A, 1979, BIOL BULL, V140, P274 SASTRY AN, 1979, REPRODUCTION MARINE, V5, P113 SERNAPESCA, 1997, ANUARIO ESTADISTICO SOKAL R, 1995, BIOMETRY PRINCIPLES STRICKLAND J, 1972, FISHERIES RES BOARD, V167 STRUB P, 1998, SEA, P273 TARIFENO E, 1980, THESIS U CALIFORNIA URBAN HJ, 1994, MAR ECOL-PROG SER, V115, P93 VILLALEJOFUERTE M, 1995, VELIGER, V38, P126 VILLALEJOFUERTE M, 1996, B CIENTIFICO SANTA F, V4, P29 VILLALEJOFUERTE M, 1996, J SHELLFISH RES, V15, P741 VIVIANI CA, 1979, STUD NEOTROP FAUNA E, V14, P65 WALKER RL, 1994, J SHELLFISH RES, V13, P479 WEIBEL ER, 1969, INT REV CYTOL, V26, P235; NR: 61; TC: 3; J9: VELIGER; PG: 12; GA: 508XYSource type: Electronic(1

    What stays in memory? Evidence on how an indicator of a motor impairment affects retention of performance contents

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    In einem Experiment wurde untersucht, wie die Bewertung einer schriftlichen Leistung und das Gedächtnis für deren Inhalt durch eine Information über eine motorische Beeinträchtigung der Verfasserin des Aufsatzes beeinflusst wird. Studentische Versuchspersonen lasen zunächst einen Aufsatz und sollten diesen anschließend bewerten sowie Fragen zu dessen Inhalt beantworten. Drei Bedingungen wurden verglichen. Eine erste Gruppe erhielt einen in ansprechendem Schriftbild handschriftlich verfassten Aufsatz. Die zweite und dritte Gruppe erhielten hingegen den gleichen Aufsatz in einem unsaubereren Schriftbild verfasst. Nur der dritten Gruppe wurde außerdem eine knappe Zusatzinformation gegeben, nach der die Autorin durch eine Diparese motorisch beeinträchtigt sei. Es ergaben sich zwei Hauptbefunde. Zum einen wurde der Aufsatz signifikant besser bewertet, wenn er in schöner Handschrift abgefasst war. Zum anderen beeinträchtigte die Zusatzinformation das Behalten des Aufsatzinhalts. Diese Befunde deuten an, wie vom Leistungsinhalt unabhängige Information über eine motorische Beeinträchtigung Leistungsbewertungen verzerren können. (DIPF/Orig.)In an experiment, we examined how grades for an essay written by a student as well as memory for its content are influenced by giving the information about a motor impairment of that student. Participants read an essay, subsequently grading it and answering questions concerning its content. Three conditions were compared. The first group received the essay in appealing handwriting. The second and third group received the same essay but in scrawly handwriting. Only the third group was additionally informed about a motor impairment of the author (diparesis). There were two main results. First, grades for the essay in appealing handwriting were significantly better as compared to scrawly handwriting. Second, the additional information impaired memory for the content of the essay. These findings suggest that information about a motor impairment can distort performance evaluation. (DIPF/Orig.

    Prodromo vegetazione d'Italia

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    Il Prodromo della vegetazione italiana contenuto in questo sito consiste nella check-list (elenco) di 740 syntaxa (unità sistematiche) individuati in Italia e organizzati all’interno del sistema gerarchico (schema sintassonomico). Include 75 classi, 2 subclassi, 175 ordini, 6 subordini, 395 alleanze, 87 suballenze. Per i ranghi gerarchici superiori viene fornita una sintetica frase diagnostica (declaratoria), mentre per i livelli di alleanza e suballeanza sono visualizzabili e scaricabili 482 schede originali che riportano utili approfondimenti sulle caratteristiche ecologiche, la distribuzione geografica, la composizione floristica, la sindinamica, il collegamento ad habitat di interesse comunitario, lo stato di conservazione e di gestione, la presenza nei Parchi Nazionali e la bibliografia specifica. La Guida e il Glossario aiutano a districarsi in questo sito internet e a comprendere i termini tecnico-scientifici utilizzati
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