1,721,026 research outputs found

    Le Fiere

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    Paragrafo 1 di Maria Vernuccio, Paragrafo 2 di Angelo Giraldi, Paragrafo 3 di Maria Vernuccio e Angelo Giraldi, Paragrafo 4 di Alberto Pastore, Paragrafo 5 di Angelo Girald

    Diversity & Inclusion nelle strategie di branding

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    Roma, 22 giugno 2023 – Università e Impresa si sono confrontate oggi sui valori della Diversity & Inclusion e del loro ruolo nelle strategie di marca nel corso del “MUMM Conference Day”, l’evento annuale del Master Universitario in Marketing Management (MUMM), il Master promosso dal Dipartimento di Management della Facoltà di Economia di Sapienza Università di Roma. L’iniziativa è stata organizzata presso la Facoltà di Economia di Sapienza Università di Roma, con il supporto di IGT, TIM, Banfi e col patrocinio della Società Italiana Marketing. I saluti di benvenuto sono stati rivolti a tutti i partecipanti dal Prof. Alberto Pastore, Direttore del Dipartimento di Management e Prorettore di Sapienza e dal Prof. Alberto Mattiacci, Presidente del Board d’indirizzo MUMM e Responsabile scientifico Eurispes. Ha aperto i lavori la Direttrice del Master, la Prof.ssa Maria Vernuccio. Dopo un video-intervento introduttivo di Gabriella Crafa, Vice Presidente Fondazione Diversity, sono stati presentati casi ed esperienze di diversity e inclusion da parte di Emanuele Acconciamessa, Chief Operating Officer di Focus Management, Cecilia Incagnoli, Vice President Risk Management & Compliance IGT ed Emanuela Corsi, Director Talent & Inclusion Lottery IGT, dall’Head of TIM Academy & Development, TIM, Andrea Laudadio, dal Marketing Director di NBCUniversal Giorgia Di Cristo, e dall’HR Southern Europe Director di NBCUniversal, Carla Guaraldo. Ha inoltre preso parte alla sessione di lavori Fabio Lucidi, Prorettore alla Quarta Missione e Presidente del Comitato Tecnico Scientifico Diversità e Inclusione, Sapienza Università di Roma. Al termine delle presentazioni, il confronto è proseguito nella tavola rotonda moderata dalla Prof.ssa Federica Ceccotti, Coordinatrice del master MUMM. Nel corso dell’evento, è stato conferito il riconoscimento “Impresa MUMM Award 2023” a NBCUniversal per il significativo contributo nella didattica attiva con il coinvolgimento diretto delle allieve e degli allievi nei progetti aziendali e per il sostegno nel placement del MUMM

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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