1,720,960 research outputs found
Zur Signalisierung der appellativen Textfunktion in einer Kundenzeitschrift der Apothekenbranche. Signalling the appellative function in a pharmacy sector’s customer magazine
No full textCustomer magazines are periodically published magazines with instructive and entertaining content, which are published by companies or branches for (potential) customers and which are usually free of charge. In Germany, there are currently more than 3500 customer magazine titles with a total circulation of 456 million copies, which shows the popularity of this communication medium. The most widely spread branch customer magazine Apotheken Umschau reports a monthly circulation of nearly 10 million copies and a range of about 20 million readers. However, customer magazines have hardly been analysed linguistically so far.The article presents a corpus-based study, which deals with textual functions of a pharmacy sector’s customer magazine. In this, the linguistic resources for (in)directly signalling the appellative function are analysed. The corpus consists of ten six to ten-page long, multi-module title issues of the Apotheken Umschau that were published between June and November 2008. The analysis of the title issues reveals a very large variety of linguistic resources which (in)directly signal the appellative function. In the article, the most common grammatical and lexical indicators of the appellative function are presented and illustrated by examples. Additionally, an exemplary quantitative analysis of one title issue is presented. It focuses on how frequently the respective linguistic resources occur and how they are distributed in the texts
Construction Grammar und Gesprochene- Sprache-Forschung. Konstruktionen mit zehn matrixsatzfähigen Verben im gesprochenen Deutsch
No full textGoing Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Der Intensiv-Fortbildungskurs »Wirtschaftsdeutsch für Hochschullehrkräfte in Litauen«. Ein Erfahrungsbericht
No full textVariations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Saksan kielelle tarvetta pohjalaisyrityksissä
No full textKirja-arvio: Margit Breckle & Marleena Rinne: Yritysviestintä pohjalaismaakuntien ja saksankielisten maiden välillä. 2016. Vaasan yliopiston julkaisuja. Selvityksiä ja raportteja 209. Julkaisussa ”Yritysviestintä pohjalaismaakuntien ja saksankielisten maiden välillä” (Breckle & Rinne 2016) esitellään syksyllä 2015 toteutetun ja keväällä 2016 julkistetun yrityskyselyn tulokset. Tutkimus on osa Vaasan yliopiston hallinnoimaa Yritysviestintä Pohjanmaan ja saksankielisten maiden välillä -projektia. Tutkimuksen lähtökohtana oli Vaasan ja Pohjanmaan vahva kansainvälistyminen. Muun muassa Vaasan seudun tuotannosta meni vientiin yli 80 % tutkimuksen tekovaiheessa. Tutkimuksen kohderyhmänä olivat saksankielisiin maihin kauppaa käyvät yritykset Pohjanmaalla, Etelä-Pohjanmaalla ja Keski-Pohjanmaalla. Tavoitteena oli kartoittaa yritysten kielitaidon tarvetta, suuntautua erityisesti saksan kieleen ja selvittää, millaisissa tilanteissa saksaa käytetään ja aiheuttaako se henkilöstölle hankaluuksia. Myös kielipalvelujen tarpeellisuutta kartoitettiin.nonPeerReviewe
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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