1,721,008 research outputs found
When relationships go wrong: insights from previous studies
Full text linkThis research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed
in several previous studies.info:eu-repo/semantics/acceptedVersio
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
When relationships go wrong: insights from previous studies
No full textThis research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed
in several previous studies.info:eu-repo/semantics/acceptedVersio
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Brand power and brand focus as facilitators of relationship quality in the wine sector
Full text linkThe effectiveness of long-term relationships with business partners has been getting
more attention in recent years from both academics and managers. This study explores a
dyadic perspective of wine producers and distributors that identified Brand Focus as
new sub-construct of Long-term Relationship Sustainability and Brand Power as new
sub-construct of Power, employed to describe the Relationship Quality (RQ) between
two important players of the market. The main findings highlight contributions made to
brand relationships acting as facilitators of RQ in the wine sectorinfo:eu-repo/semantics/acceptedVersio
Brand power and brand focus as facilitators of relationship quality in the wine sector
Full text linkThe effectiveness of long-term relationships with business partners has been getting
more attention in recent years from both academics and managers. This study explores a
dyadic perspective of wine producers and distributors that identified Brand Focus as
new sub-construct of Long-term Relationship Sustainability and Brand Power as new
sub-construct of Power, employed to describe the Relationship Quality (RQ) between
two important players of the market. The main findings highlight contributions made to
brand relationships acting as facilitators of RQ in the wine sectorinfo:eu-repo/semantics/acceptedVersio
Corporate Branding: An Interdisciplinary Literature Review
No full textThis paper examines how scholarly research on corporate branding has evolved using bibliometric author co-citation analysis of articles published between 1969 and 2008 on corporate branding. The bibliography was compiled using the ISI Web of Science database. We searched articles published between 1969 and 2008 that used terms in their title related to our research scope. Then we used citation mapping to visualize the relationships between and among key works in the field.
Our search resulted in 264 papers by 412 authors in 150 journals. The field is notably interdisciplinary, with articles published mainly in business, management, architecture, arts and communications disciplines. We found three main approaches to corporate branding research (internal, transactional, external) with seven core research streams: (1) product, service and sponsorship evaluation; (2) corporate and visual identity; (3) employment image and application; (4) corporate crime; (5) financial performance; (6) brand extension; and (7) corporate image. We also identified emerging fields such as corporate branding combined with corporate social responsibility.
This research is limited by the database and the terms used for the search. Self-citations were also included. We used citation mapping and content analysis to identify core research streams.
The article is singular in using bibliometrics by means of author co-citation analyses to identify, analyze and visualize key articles about corporate branding in the last 40 years. The results demonstrate the impact of selected institutions, journals, and key articles and authors on the research field
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
