4,263 research outputs found
Myanmar Television Commercials and Consumer Behavior (Win Mar, 2006)
No full textThis study intended to learn the Myanmar consumer response behavior when a
promotional message stimulates them. In this study, Myanmar TV channels were selected as
rhe media by which the promotional messages are conveyed. The study contributes new
tindings by exploring two new areas of studies, advertising and consumer behaviour in
\ft'anmar. The specific objectives of the study are (l) to study consumer's media habits, (2)
to assess consumer's attitudes toward TV commercials. (3) to analyze consumer's response
behavior towards TV commercials, and (4) to examine possible business implications of
consurner's response behaviour towards TV commercials.
Both qualitative and quantitative studies were carried out in order to analyze thc cfl-cct
of Myanmar T'V commercials on consumer behavior. A qualitative study named Focus Group
Discussion (FGD) was conducted to explore new insights into the eff-ect of TV cclmmercials
trn conSUmer behavior. In order to verify the findings of Focus Group Discussions. a
questionnaire survey with a larger sample was also conducted.
Six lbcus groups were formed with people living in Yangon area according to their social
class and gender. The study' determined three social classes, low. middle, and high. Each
social class was divided into two groups; a male group and a female group. 'fhen. six fbcus
discussions were carried out u,ith the following guideline questions.
1 . l-hc habits of watching TV
2. Tlie usage of other media I
3. The preferred types of TV commercials
4. The perception on the majority of products being advertised on TV
-5. 'fhe attitudes toward TV commercials
6. The believability of niessage from TV commercials
7. The response behavior
8. The choice of outlet for the purchase of products being advertised on TV
The questionnaire survev rvith 400 respondents \\,as carried out to gather the intbnnation
about the consumer behavior influenced b;- TV commercials. To compare with FGD study'.
these respondents rvere selected according to the different social classes and the diltercnl
.,enders. 'l'he convc'nient sample was selected lrom 2A toll'nships in Yangon CitryDevelopment Committee Area. The respondents were interviewed with the structured
.ruestionnaire.
The respondents, especially respondents in low social class, liked to watch TV ads. They
rreferred Korean and Chinese TV series on MWD channel. They appreciated TV ads, which
were dramatized humorous appeal with celebrities. They could comprehend more the
messages from that kind of TV ads. Although they received brand awareness from the TV
ads. they usually confirmed the message of the TV ads with message from the word of mouth
source. The word of mouth source included comments from friends, specialists,
neighborhood vendors, retailers. They perceived that the products advertised on TV were low
involvement products. After watching TV ads the respondents, especially from low social
class, made trial purchase. There were no relationships between trial purchase. source
credibility, and the acceptance of TV ads.
The study brings out some business implications relating to target audience selection,
media strategy. message strategy, and distribution strategy for the advertisers. TV
comnrercials should aim to reach the audience in all social class since they generally
appreciate TV commercials. Especially, it was found out that the respondents in low social
class relied on TV media more because they did not use other media.
This study found out that the respondents living in Yangon preferred to MWD channel.
However. it should be noted that MWD did not reach all rural areas. Therefore, the
advertisers who use TV commercials should take into account the geographical target market
o1'their products when they choose the TV channels. To receive the positive attitude towards
TV ads. which can lead to trial pychase. the advertisers should use TV ads, which arer
dramatized humorous appeal with celebrities. For reliability of the TV ads, the advertisers
should be beware that the quality and the specifications of the product are consistent with the
message of TV ad. So far there is no relationship between the acceptance of TV ads and the
source credibility.
Advertising on TV is the appropriate strategy for the advertisers who produce andlor sell
the lor.r-involvement products in large scale. One reason that the advertising on TV should
accompaltv large-scale production is to reach the huge market of low involvement products
by, using efficient distribution scheme. The other reason is to maintain the price
con-rpetitiveness through allocating capital cxpenditure incurred b,v producing TV ads in large
numbe r of products
Water Mask and Be-Hooved: Two New Books from Essayist Monica Devine and Poet Mar Ka2
No full textEssayist Monica Devine and poet Mar Ka discuss their recently published books, which explore their personal journeys through Alaska in memoir and poetry. Monica Devine's new book, Water Mask, is a collection of essays that chronicles her interactions with Alaska's land and its people. Her work is an "adventurous memoir that reflects on family, place, memory, work, perception and culture in a land that both beguiles and rejects." Monica worked as a speech/language therapist for many years, traveling to dozens of villages across Alaska. She has authored five children's books, including Iditarod: The Greatest Win Ever, which was a nominee for the celebrated Golden Kite Award. Her other awards include first place in the Alaska State Poetry Contest, a Pushcart nominee for her story, Mission of Motherhood, and a first-place award in creative nonfiction from New Letters journal for her story, On The Edge of Ice, about accompanying whalers on a spring hunt. Mar Ka's new poetry collection, Be-hooved, is a layered spiritual memoir structured along the seasons and framed by the migration of the Porcupine caribou herd. "Entrancing, profound, and startling, this book is a testament to hope before change, persistence before confusion, and empathy before difference." Poet Mar Ka, aka Mary Kancewick, traveled throughout Alaska during her years as an indigenous rights attorney. Her poetry has been published in national and international journals and on occasion has been set to music. The recipient of an NEH grant and the Midnight Sun Poetry Prize, she has long served as a poetry judge for the UAA/ADN Statewide Creative Writing Contest. She presently teaches poetry workshops at the Eagle River Nature Center. Water Mask and Be-Hooved are published by University of Alaska Press
The Effect of Managerial Competencies and Leadership Competencies on Project Success of Crown Advanced Construction Company in Yangon(Win Win Mar, 2022)
No full textThis study aims to examine the effect of personal factors on managerial
competencies and leadership competencies and to analyze the effect of managerial and
leadership competencies on the project success of Crown Advanced Construction Company
in Yangon. Descriptive and analytical research methods are used in this study. Both primary
and secondary data are gathered to achieve the objectives. For primary data, 120 employees
out of 170 employees whose position are managers, engineers and supervisors, are selected
by using simple random sampling method and collected by using structured questionnaires.
The study found that among the personal factors, personality traits, cognitive abilities and
experience are significant effect on managerial competencies and personality traits and
experience and knowledge are significant effect on leadership competencies. Social
intelligence competencies, business acumen and result driven are significant effect on
project success Therefore, the company should emphasize the development of leadership
competencies and managerial competencies for managers, engineers and supervisors by
involving them human resource development program in order to develop their thinking
skills and analytical skills
Factors Contributing Employee Job Satisfaction at First Private Bank (Thet Mar Win, 2025)
No full textThe purpose of this study is to investigate the elements that contribute First
Private Bank (FPB) employees’ job satisfaction and to assess the consequences of these
elements. Based on theoretical frameworks such as Locke’s Value Theory and Job
Demand-Control (JDC) model by Karasek, this study focuses on five independent
variables: nature of work, job security, employee participation, supervision, and
communication. Data are gathered from a sample of 92 employees chosen by simple
random selection as part of a quantitative methodology. Correlation and regression
analyses are two statistical techniques used to examine the strength and direction of the
relationships between the variables. The results indicate that job satisfaction among
employees is significantly and favorably impacted by all five criteria. These findings
emphasize the meaningful job design, effective supervision, and transparent
communication in enhancing employee well-being. This study recommends that FPB
should continue to match job roles with individual skills and aspirations, while also
ensuring clear communication and stable employment policies to strengthen staff
commitment and employee job satisfaction
Morphological and molecular features of some freshwater prawn species under genus Macrobrachium Spence Bate, 1868 (Crustacea: Decapoda: Palaemonidae) from Myanmar
No full textMar, Win, Kang, Peng-Fei, Mao, Bin, Wang, Yu-Feng (2018): Morphological and molecular features of some freshwater prawn species under genus Macrobrachium Spence Bate, 1868 (Crustacea: Decapoda: Palaemonidae) from Myanmar. Zootaxa 4388 (1): 123-132, DOI: https://doi.org/10.11646/zootaxa.4388.1.
On the taxonomy of the endemic Inle Lake crab, Inlethelphusa acanthica (Kemp, 1918) (Crustacea: Brachyura: Potamidae) of Myanmar
No full textNg, Peter K. L., Mar, Win, Yeo, Darren C. J. (2020): On the taxonomy of the endemic Inle Lake crab, Inlethelphusa acanthica (Kemp, 1918) (Crustacea: Brachyura: Potamidae) of Myanmar. Raffles Bulletin of Zoology 68: 453-463, DOI: 10.26107/RBZ-2020-006
Indawmon Ng & Mar & Shih 2020, new genus
No full textIndawmon, new genus Type species. Indawmon thanayei, new species, by present designation and monotypy. Diagnosis. Adult carapace transversely ovate; epigastric cristae anterior to postorbital cristae; postorbital cristae not reaching anterolateral margin; anterolateral margin cristate, lined with low granules; third maxilliped with slender exopod with long flagellum; male pleon broadly triangular; male thoracic sternites 3 and 4 longitudinally elongate, with sternopleonal cavity reaching only to imaginary line connecting proximal edge of coxae of chelipeds; press-button tubercle of male sternopleonal locking mechanism laterally flattened, distal part distinctly chitinised; G1 subterminal segment tapering gradually from broad base, distal part not prominently narrow; G1 terminal and subterminal segments not clearly demarcated; without visible suture or any feature separating segments in ventral view; barely visible area between segments slightly less chitinised; terminal segment subcylindrical, gradually tapering to sharp tip, bent at angle of about 45–90° from longitudinal axis; G2 longer than G1; vulvae large with chitinised dorsal rim. Etymology. The name is derived from the name of the lake, Indawgyi, in arbitrary combination with the ending of “ Potamon ”. Gender neuter. Remarks. The general carapace features of Indawmon, new genus, are typical of many potamid genera and have few diagnostic features. In Myanmar, the carapace shape, surface features, structure of the epigastric and postorbital cristae, and armature anterolateral margin of Indawmon resemble those of genera like Indochinamon Yeo & Ng, 2007, and Shanphusa Yeo & Ng, 2007. Their G1 structures, however, differ markedly. One of the diagnostic features of Indawmon is that the terminal and subterminal segments are not well demarcated. In almost all potamiscines (and many potamines), the terminal and subterminal segments are distinctly separated by a suture, clearly visible in ventral view and indicated by sutures or less chitinised sections in dorsal view (see Yeo & Ng, 2007). In Indawmon, there is no clear suture separating the terminal and subterminal segments in ventral view (Fig. 6B, F). In dorsal view, there is an area between the two segments that appear to be less chitinised but this is only barely visible (Fig. 6C, G). The G1 of Indawmon superficially resembles that of Inlethelphusa Yeo & Ng, 2007, in that the terminal segment is elongate. Inlethelphusa is endemic to Lake Inle and adjacent areas (see Kemp, 1918; Yeo & Ng, 2007; Ng et al., 2020). Indawmon, however, differs from Inlethelphusa in having the anterolateral margin lined with low granules (Figs. 2, 3A–D) (versus anterolateral margin lined with many sharp teeth in Inlethelphusa; cf. Ng et al., 2020: fig. 6A, B); the G1 subterminal segment tapering gradually from the broad base, the distal part not being prominently narrow and not clearly demarcated from the subcylindrical terminal segment which ends in a sharp tip (Fig. 6A–C, E–G) (versus distal part of G1 subterminal segment narrows abruptly from broad base, narrow and clearly demarcated from cylindrical terminal segment which ends in a truncate tip in Inlethelphusa; cf. Ng et al., 2020: fig. 6D, E); and male thoracic sternites 3 and 4 being longitudinally elongate, with the sternopleonal cavity reaching only to an imaginary line connecting the proximal edge of the coxae of the chelipeds (Fig. 3E, G, H) (versus male thoracic sternites 3 and 4 proportionately longitudinally shorter with sternopleonal cavity reaching to imaginary line connecting middle part of coxae of chelipeds in Inlethelphusa; cf. Ng et al., 2020: fig. 6C). Also noteworthy is that the press-button tubercle in Indawmon is unusual in that it is laterally flattened, while in most potamiscines, it is rounded or peg-like (e.g., in Inlethelphusa, Ng et al., 2020: fig. 4J). Compared to Inlethelphusa, the vulva of Indawmon is directed obliquely and anteriorly with a distinct posterior rim (Fig. 5D) (versus vulva directed more laterally with a large lateral rim; cf. Ng et al., 2020: fig. 7B). The genetic data also supports their separation (see Discussion below).Published as part of Ng, Peter K. L., Mar, Win & Shih, Hsi-Te, 2020, Indawmon thanayei, a new genus and new species of freshwater crab (Crustacea: Brachyura: Potamidae) from Indawgyi Lake, Kachin State, Myanmar, pp. 529-538 in Raffles Bulletin of Zoology 68 on page 530, DOI: 10.26107/RBZ-2020-0069, http://zenodo.org/record/534475
The Effects of Wages, Welfare Facilities and Work Motivation on Employee Productivity in Textile Palace Co., Ltd. (Win Mar Lwin, 2023)
No full textThis study examines the effects of wages, welfare facilities, and work motivation on employee productivity in Textile Palace Co., Ltd. The main objectives of this study are to analyze the effect of wages and welfare facilities on work motivation and to examine the effect of work motivation on employee productivity in Textile Palace Co., Ltd. Both descriptive and linear regression methods are applied for data analysis to meet the objectives. Primary data are collected by questionnaire survey with 200 respondents, who are working in Textile Palace Co., Ltd. In this study, the sample size was calculated using the Raosoft sample size calculator. The secondary data are collected from the HR department database of Textile Palace Co., Ltd. relevant textbooks, some previous papers, journal articles, and internet websites. This survey’s questionnaire is measured on a Five-Point Likert scale. The findings provide strong evidence that various aspects of employee work motivation are closely related to employee productivity, emphasizing the pivotal role of motivation in enhancing organizational performance. This model offers valuable insights into the factors influencing work motivation within the context of wages and welfare facilities. Based on the findings of this study, salary and increment policies significantly affect work motivation. Overtime and allowances should be better manage systematically to ensure cost-effectiveness. Employee welfare plays a pivotal role, particularly in medical and development programs, which significantly impact work motivation. In addition to financial factors, fostering a motivational work environment is crucial. Continuous monitoring and adaptation are essential, considering the multifaceted nature of employee productivity. Overall, this study contributes to a deeper theoretical understanding of the impact of wages, welfare facilities, and employee motivation on employee productivity while providing practical insights for organizational improvement in the textile industry.
Effect of Service Quality, Brand Image and Trust on Customer Satisfaction and Customer Loyalty towards Waterworks Engineering Group Services Co., Ltd (Win Mar Soe, 2025)
No full textThe objectives of this study are to examine the influencing factors on service quality, to analyze the effect of service quality, brand image and trust on customer loyalty, brand image and trust, to analyze the mediating effect of customer satisfaction on the relationship between service quality, brand image, trust and customer loyalty towards Waterworks Engineering Group Services Co., Ltd. Total population is 162 and the sample size is 115 customers by using Raosoft sample size calculator. Simple random sampling method is applied to select the respondents. Primary data are collected online survey method. Through the structured questionnaire with 5-point Likert scale. Secondary data are gathered from relevant text books, papers, websites, international dissertations and other MBA research papers from the library. Descriptive statistics and regression analysis are used to analyze the collected data. According to regression results, firstly the results show that both technical quality and functional quality have significant and positive effect on service quality. Secondly, the price has a significant and positive effect on brand image. Thirdly, ability and integrity have positive and significant effect on trust. Fourthly, service quality and trust have significant and positive effect on customer loyalty. Fifthly, there is the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty. Finally, there is the mediating effect of customer satisfaction between trust and customer loyalty. Based on these findings, the company should prioritize enhancing service quality, strengthening brand reputation, and building deeper customer trust in order to improve satisfaction and foster long-term customer loyalty
A STUDY ON DISASTER RISK REDUCTION AND MANAGEMENT IN COMMUNITY (Case Study: Bilin Township, Thaton District, Mon State) (Yin Mar Nay Win, 2019)
No full textThe major objectives of the study are aim to identify the current status of disaster risk reduction and risk management and to examine the knowledge disaster risk performance of household in Bilin Township. This study used the qualitative and quantitative methods use on primary data and secondary data of documents reviews. A sample survey of 7 villages in Bilin Township, Thaton District, Mon State was conducted household survey to assess the disaster knowledge, household preparedness plan and emergency planning in community. According to the survey, it is found that the whole community disaster knowledge need to be improve. Moreover, these disasters risk need to reduce develop community disaster preparedness planning and mitigation activities. The community early warning information receive regularly only through from village leader and they have hard to receive from media channels and telecommunication lines. Cause of lack of infrastructure assets like as the electricity and telecommunication in Bilin Township. On the other hand, as the township level, disaster management committee members must be aware of disaster management policies and guidelines thus to be apply in their responsibilities. Furthermore, emergency fund allocation and relief aid materials more requirements while use in emergency time. In conclusion a township level of disaster risk reduction and management system is failing for response system. If these systems established implements in ground level, the government staff members and local community’s disaster management skills could be more improved in future
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