1,721,195 research outputs found
Présentation
No full textLelong Benoît, Mallard Alexandre. Présentation. In: Réseaux, volume 18, n°102, 2000. La fabrication des normes. pp. 9-34
La Fabrique de la vente
No full textDans une société où le marché pénètre toutes les sphères d'activité, la vente devient une épreuve décisive. Or, si de nombreuses études se sont intéressées aux habits neufs du consommateur, les mécanismes du travail commercial restent, eux, mal connus. Cet ouvrage s'intéresse à cette activité qui mobilise l'énergie, les compétences et les savoirs de nombreux professionnels. Il analyse le travail des vendeurs en boutique et des téléconseillers des centres d'appels, des spécialistes de la publicité et des experts du datamining ou de l'informatique commerciale. Les enquêtes qu'il rassemble ont été conduites dans les départements d'une grande entreprise du secteur des télécommunications, marqué au cours des dernières années par des innovations permanentes, de nouvelles méthodes de marketing et des réorganisations continues des tâches. On y verra les différentes facettes du travail des vendeurs, la contribution des clients à la production des savoirs sur le marché, le rôle croissant des technologies de communication et l'importance de l'organisation des processus commerciaux. Comment peut-on découvrir les désirs des clients ? Comment leur faire comprendre l'usage des nouveaux produits ? Quels outils statistiques ou marketing contribuent à une meilleure efficacité de la vente ? La publicité peut-elle transformer la relation au client ? Cet ouvrage montre comment ces questions apparemment simples trouvent des réponses élaborées dans la fabrique de la vente. L'ouvrage intéressera donc à la fois les chercheurs spécialistes du marché et les professionnels concernés par les multiples opérations de mise sur le marché
Les connaissances dans le marché
No full textLe dossier porte sur l’incertitude et les problèmes liés aux connaissances dans la définition de la qualité des biens, sur le débat de l’hétérogénéité des régimes et des types de connaissances mobilisés par les acteurs dans la valuation des biens et sur la performativité des connaissances économiques et leur marchandisation. The special issue focuses on uncertainty and knowledge-related problems in defining the quality of goods, the debate on the heterogeneity of regimes and types of knowledge mobilized by actors in the valuation of goods and the performance of economic knowledge and its commodification. El dossier se centra en la incertidumbre y los problemas relacionados con el conocimiento en la definición de la calidad de los bienes, el debate sobre la heterogeneidad de los regímenes y los tipos de conocimiento movilizados por los actores en la valoración de los bienes y el desempeño del conocimiento económico y su mercantilización
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The Sign, Beyond the Signal: How the State, Small Businesses and a Frog Participated in Labelling in the Home Retrofit Market.
No full textMallard, Alexandre/Francès Jean/Tricoire Aurélie (2020) In: Laurent, Brice/Mallard, Alexandre (eds.), Labelling the Economy. Qualities and Values in Contemporary Markets. Singapore: Palgrave Macmillan, pp 151-183. EXTRACT “Spence showed that specific categories of information displayed in the market by suppliers are prone to generate a signal enabling the buyers to distinguish between products of different quality. Although these research works didn’t deal with labels properly speaking, they ..
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
