204,566 research outputs found
Modelling the effects of mall atmospherics on shoppers’ approach behaviors
No full textDespite previous work, researchers still do not fully understand the mechanisms by
which environmental stimuli influence emotions and affect behavior. This paper attempts to
address this knowledge gap by modelling the effects of a stimulus on emotions and behavior
within the context of a shopping mall and retail stores. We evaluate a stimulus-response
model based on the influence of perceptions on shoppers’ moods, which in turn influence
approach behaviors. A structured questionnaire survey of actual shoppers in a real mall
environment (n=315) was analysed by structural equation analysis. The exemplar stimulus
consisted of a Captive Audience Network (CAN or private plasma screen network) – a topic
that has been little researched to date. The influence of the CAN was small but significant.
The findings have implications for practitioners as even small changes in image can have a
substantial effect on profitability
Data mining and mall users profile
No full textMarketing scholars have suggested a need for more empirical research on consumer response to malls, in order to have a better understanding of the variables that explain the behavior of the consumers. The segmentation methodology CHAID (Chi-square automatic interaction detection) was used in order to identify the profiles of consumers with regard to their activities at malls, on the basis of socio-demographic variables and behavioral variables (how and with whom they go to the malls). A sample of 790 subjects answered an online questionnaire. The CHAID analysis of the results was used to identify the profiles of consumers with regard to their activities at malls. In the set of variables analyzed the transport used in order to go shopping and the frequency of visits to centers are the main predictors of behavior in malls. The results provide guidelines for the development of effective strategies to attract consumers to malls and retain them there
El Mall The Spatial and Class Politics of Shopping Malls in Latin America
No full textWhile becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region's "coming of age"? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.Cover -- Contents -- Preface and Acknowledgments -- Introduction: On Shopping Malls and the "New Middle Classes" -- 1 The Immateriality of the Mall: Financial Regimes, Urban Policies, and the "Latin American Boom" -- 2 The Globalization of Retail and the Rise of Shopping Mall Professionals -- 3 Retail Wars: On the Politics of Space and Informal Work -- 4 Inside the Class-Stratified Mall -- 5 Cachacos and Levantados: On the Politics of "Measuring Up" -- 6 Shopping Mall Fashionistas: Fast Fashion and the Work of Shopping -- Conclusion: Shopping Malls and the Fight for Public Space -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- IllustrationsWhile becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region's "coming of age"? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Specialist Mall (Shopping Mall at Rokin - Kalverstraat, Amsterdam)
No full textA shopping mall which tries to create and provide public spaces even in a commercial program.MSc 4 Interiors, Buildings and Cities, studio Boite a miraclesArchitectureArchitectur
Design and Value: Spatial Form and the Economic Failure of a Mall
No full textReal estate analysts have not had the tools to identify the functional problems of real estate because they have not focused on configuration. Space syntax is a way to represent, describe and evaluate spatial configurations or patterns created through building and urban design. Space syntax was used to systematically describe the configuration of a failed luxury shopping mall. Shape recognition techniques transform the plan into a mathematical network that can be analyzed. Network node parameters can be related to more traditional measures like occupancy and revenues by location. Thus revealed, the underlying spatial structure of the failed mall is compared to that of a similar but successful mall and its functional deficiencies identified.
EFEKTIVITAS SARANA DAN JALUR EVAKUASI DARURAT MALL BLOK M PLAZA
No full textBlok M Plaza Mall in the middle of Blok M in South Jakarta, surrounded by various modes of transportation, Blok M Terminal, and Blok M MRT Station, make Blok M Plaza mall as a mall characterized by TOD (Transite oriented development) building. Related to a very strategic location, the Blok M Plaza mall became a mall in Jakarta with a busy number of visitors. The crowd at Blok M Plaza mall was interesting to be investigated to find out the effectiveness of emergency evacuation facilities and routes inside the Blok M Plaza mall. This research was conducted on several main mall floors, namely lower ground, upper ground, 1st floor, 2-5th floor, and 6th floor. The method used uses quantitative methods and refers to evaluative methods. Data collection using observations and questionnaires. Data are juxtaposed to get the results of a comparison between observational data with questionnaire data about visitors' perceptions about the path and emergency evacuation facilities. The results, it was concluded: of the nine aspects used as the object of observation, 53% were effective more than the standard, and 33% were effective according to the reference standard for the effectiveness of the path and emergency evacuation facilities
Utveckling av mall för Veidekke
No full textMiljöarbetet på företag inom byggbranschen är viktigt på grund av deras stora möjlighet att påverka miljön i samhället. Möjligheten att påverka innefattar bland annat val av material och att aktivt arbeta med att förbättra transporter till och från byggarbetsplatser. Ett verktyg för att förbättra miljöpåverkan är ett miljöledningssystem som kan certifieras enligt exempelvis ISO 14001. För att ett företag ska få behålla en ISO 14001 certifiering krävs att en miljöutredning görs regelbundet. I Veidekkes fall granskas miljöutredningen av SP, ett ackrediterat organ. Detta gjordes senast på Veidekke år 2009 och nu är det dags igen. Veidekke har idag ingen fungerandemodell för hur en miljöutredning ska tas fram och utformas. Ett mål med miljöutredningen är att Veidekke får ökad förståelse och kunskap kring miljöpåverkan och hur de kan arbeta vidare med denna i framtiden och bidra till en hållbar utveckling. Syftet med detta examensarbete är att utveckla en mall åt Veidekke som gör deras miljöutredningar mer strukturerade och jämförbara i framtiden. Arbetet började med informationssökning om miljöledningssystem och miljöarbete i stort. I bakgrundskapitlet ges en introduktion till olika begrepp kopplade till miljöledningssystem och miljöarbete. Baserat på denna information startade arbetet med att utveckla mallen för själva miljöutredningen. Mallen som valdes, i samråd med Veidekke, bygger på ”mall för miljöutredning” av Swerea IVF eftersom den bäst uppfyller Veidekkes krav. Mallen bygger på EPS-systemet (Envrionmental Priority Strategies) som gör det möjligt att jämföra olika miljöaspekter inom företaget som de sedan arbetar vidare med för att minska dess miljöpåverkan. I mallen sättsvärden för exempelvis antal körda kilometer eller antal arbetstimmar för arbetsmaskiner in från aktuellt år och det är sedan lätt att jämföra och hitta företagets största miljöaspekter efter en automatisk sammanställning. Det går till exempel att jämföra resor till och från arbetet med energianvändning vid kontor/byggarbetsplatser. Resultatet är en mall i Microsoft Excel som företaget fyller med kvantitativ data från aktuellt år. Data sammanställs i diagram där det blir tydligt vilka de betydande miljöaspekterna är, vilket var ett krav från Veidekke. Rekommendationer efter projektarbetet är att Veidekke bör göra sina miljöutredningar oftare än vart femte år samt uppdatera mallen med nya värden när EPS-metoden uppdaterats år 2015
THE FUNCTION OF PRESS RELEASE AND ITS INFLUENCE ON THE ADVANCEMENT OF SOLO GRAND MALL
No full textThis report is written based on the observation conducted by the writer in
Solo Grand Mall during job training.
The objectives of this final project report are to describe the function of
Press Release and to explain the influence of Press Release on the advancement of
Solo Grand Mall.
The writer found that there are two kinds of Press Release in Solo Grand
Mall. Each kind of Press Release has functions as follows: Press Release of events
are to give useful, accurate, and interesting information for journalist; to create
good image of Solo Grand Mall; and to evaluate the work of Public Relations
Officer. Press Release of products are used for promoting new products and new
tenants.
Moreover, the writer also found the influence of Press Release on the
advancement of Solo Grand Mall. The influences of Press Release of events are:
there are more costumers visiting Solo Grand Mall and more respect from public
to Solo Grand Mall. Besides, the influences of Press Release of products are that
the public get the references about new tenants and new products; public is more
interested to buy needs at Solo Grand Mall; and the income of the tenant is
increasing.
Press Release is the important thing on the advancement of Solo Grand
Mall. The functions and the influences of Press Release are needed to reach the
vision and mission of Solo Grand Mall.
Hopefully, this final project report can be beneficial to the readers,
especially those who are interested in Public Relations
Tyrone Square Mall in St. Petersburg, M
No full textAn aerial view of a mall, off of Tyrone Square Mall in St. Petersburg, Florida. Pictured is the mall\u27s exterior, surrounding roads and the parking lot.https://digitalcommons.usf.edu/gandy_aerials/1223/thumbnail.jp
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[Willis Library and Library Mall]
No full textPhotograph of the A. M. Willis, Jr. Library exterior and Library Mall. There are students walking on the mall, where trees are growing on raised platforms between concrete walkways. There are also concrete benches towards the middle of the mall
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