95 research outputs found
A Latina\u27s Qualms With Barbie
No full textThe author discusses their reaction and reflection on Barbie, the Barbie (2023) movie, and its relationship to their identity as Latina
Barbie - from Object to Thing
No full textBarbie, the doll-symbol, the pop culture icon and significant prop on the artistic, political, social and business scenes, has been arousing emotions in subsequent generations for several decades. It is worth noting, however, that today Barbie is no longer just a passive instrument illustrating desired ideas, but has become a factor creating reality independent of her creators. In the present discussion, the author focuses on the interpretation of the phenomenon of Barbie perceived as an object and a thing in the sense of the Italian philosopher Remo Bodei. The article attempts to trace the transformation of the image of the Barbie doll from its creation to modern times, when its popularity peaked thanks to the excellent marketing strategy accompanying the distribution of Greta Gerwing’s 2023 film Barbie
Analysis of Barbie Dolls’ Low Sales Volume in China
No full textBarbie dolls are popular in many countries, and this toy brand has made a lot of profits for Mattel, the world’s largest toy company that owns a large number of well-known toy brands including Barbie. The USA is the largest market for Barbie dolls, and the sales of Barbie dolls in the USA market account for 56.52% of the total. However, in China, Barbie dolls’ sales volume does not live up to expectations. In this paper, by using Hofstede’s five dimensions, the author analyzed the cultural differences between China and the USA, which indicates that the cultural diversity between China and the USA, such as power distance and individualism/collectivism, can influence Barbie dolls’ sales volume. Based on this analysis, the author suggested that Mattel should change its strategies in localization and advertising, so as to improve the sales volume of Barbie dolls in China’s market
Barbie selected for QM1 as role models change
No full textAn article discussing the changing role models and attitudes of young women as reflected in the introduction of Army Barbie, Air Force Barbie and Navy Barbie dolls for children. The author's commentary discusses the differences in each service's approach to the dolls, and their importance as part of the culture, as much an American institution as a toy. The author notes that the manufacturer's willingness to accept the attitude that the military is an acceptable career choice for young women, and reflects that in their choice to introduce the military-styled dolls
An American Icon in Puerto Rico: Barbie, Girlhood, and Colonialism at Play
No full textSince her creation in 1959, Barbie has become an icon of femininity to girls all over the world. In this study, author Emily R. Aguiló-Pérez focuses on a group of multigenerational Puerto Rican women and girls, exploring how playing with Barbie dolls as children has impacted their lives. By documenting the often-complicated relationships girls have with Barbie dolls, Aguiló-Pérez highlights the ways through which women and girls construct their own identities in relation to femininity, body image, race, and nationalism through Barbie play.https://digitalcommons.wcupa.edu/engfaculty_books/1004/thumbnail.jp
RESPRESENTATIONS OF MASCULINITY IN BARBIE FILM 2023
No full textMasculinity is the characteristics that are traditionally thought to be typical of or suitable for men. This research attempts to discuss a character\u27s masculinity in The Barbie 2023 Film. To specify the research, the researcher divided this analysis into two research questions, they are: 1) What are the elements of masculinity depicted in The 2023 Barbie Film? 2) How is the depiction of stereotypical masculinity in The 2023 Barbie Film?
Masculinity in Barbie 2023 is very interesting to discuss because it can be identified from various elements contained in the film, in this case the identification of masculinity can be seen from how the characters in this film behave, the instrinsic elements implied in the film, the setting, and also other things that illustrate how the elements of masculinity are contained in the film.
The results of this study found two findings, namely the first is what elements of masculinity are found in this film in the form of how the character Ken has an athletic posture that strongly shows elements of masculinity and in several scenes in the film shows masculinity, then the findings of other stereotypes of masculinity that the author managed to identify from the dialog, character acting, setting, or atmosphere that is contained in this film
Abortion Barbie Dives into the Wreck
No full textAbortion Barbie Dives into the Wreck, is modeled after Adrienne Rich\u27s canonical feminist poem, Diving into the Wreck and responds to increasing legislative attacks on women\u27s reproductive rights.
Dr. Elizabeth Johnston Ambrose (she/her) is a poet and professor of writing, literature, and gender studies. Author of two chapbooks, Wild Things (Main Street Rag, 2021) and Imago, Dei (Rattle Chapbook Poetry Prize, 2022), she coordinates the Creative Writing Program at Monroe Community College and also teaches trauma writing workshops. www.elizabethjohnstonambrose.com
Love must imagine the world: Quantum mechanics in Barbie
No full text\ua9 The Author(s) 2024.I highlight and discuss some of the scientific references made in the film Barbie (2023), with a particular focus on Einsteinian physics and quantum mechanics. I compare such references to similar ones made in the film Oppenheimer (2023) and make some suggestions for possible directions for further study
How do Barbie and Ken speak? An analysis of the speech of the movie characters (in the Polish-language version)
No full textW artykule autorka analizuje język filmowych postaci – Barbie i Kena – w filmie Barbie w reż. Grety Gerwig. Analizie poddaje polską wersję językową (dubbing). Autorka przyjmuje, że język wypowiedzi filmowych postaci jest jednym z elementów tworzących ich stereotyp. W przypadku Barbie i Kena jest to istotne, ponieważ obie postaci są ikonami kultury i mają swój stereotypowy wizerunek znany w wielu kulturach. Jednocześnie są przedstawicielami określonej grupy kobiet i mężczyzn, dlatego też można analizowane wypowiedzi rozpatrywać jako biolekt (wariant języka uzależniony od płci) oraz socjolekt (wariant języka charakterystyczny dla określonej grupy społecznej). Ponieważ wypowiedzi Barbie i Kena są przerysowane, należy patrzeć na nie jak na stylizację. Zostawiają one też szerokie pole do interpretacji. Film może być bowiem uważany za ośmieszenie ruchu feministycznego, jak i ośmieszenie porządku opartego na dominacji mężczyzn. Może też być traktowany jako głos kobiet, a także mężczyzn w walce o równe prawa.The article investigates the language used by the movie characters Barbie and Ken in the film Barbie, directed by Greta Gerwig. The Polish dubbing version is the subject of analysis. The author posits that the language of film characters is a contributing factor in the formation of their respective stereotypes. In the case of Barbie and Ken, this is significant, since both characters are cultural icons, and their stereotypical image is well-known in many cultures. Consequently, they can be regarded as exemplifying a specific gender and social group, and the utterances in question can be viewed as a gender-dependent variant of language and a variant of language characteristic of one particular social group. Given the exaggerated nature of Barbie and Ken’s utterances, it is necessary to consider them as stylised. Furthermore, they leave considerable scope for interpretation. It could be argued that the film is a satire of the feminist movement and an indictment of an order based on male domination. Alternatively, it could be seen as a representation of the voices of women and men in the struggle for equal rights
Queer Coding of Barbie Movies: Mattel's Attempt at Saving Barbie's Image.
No full textThis thesis is a combination of queer analysis of selected Barbie movies done by the author, with the support of the relevant academic literature, and queer readings of those same movies done by people online. The text starts with an introduction, which gives the reader an overview of the subject and introduces the main research question: "Why does Barbie seem queer in the movies?" Then the thesis discusses the relevant theoretical literature and methods used in the study in the literature review and methodology sections respectively, which includes theories such as feminist and queer theory, but also touching on postfeminism and girl power. Further, the main portion of the study is the analysis, preceded by a preface, which consists of seven chapters, each one focusing on a separate movie. Lastly, all of the results of this study are explained in conclusion
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