6 research outputs found
Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study
No full textWith the advent of Web 2.0, there has been a comprehensive paradigm shift in the way people communicate and interact on the web. While the time before the Y2K focused on unilateral communication from the website owners to the viewers; the modern era has brought with it a whole new dimension of how organizations interact with their customers and prospects online. One of the major components of this ecosystem is the buzzing industry of E-Commerce. Today, amongst the top five most swiftly growing industries globally commerce is one of them. Organizations have made a beeline to market their products online to get their fair share of the online tech-savvy customers. In Pakistan, the E-Commerce marketplace is set to cross the magical USD1Billion this year. It is a big feat in a country where online payments are still not applicable and most of the business is done on Cash on Delivery. The purpose of this research is to narrow down on the subliminal and overt factors which contribute to making an E-Commerce platform/website stand out. The study takes into account the neurological factors that include eye-tracking as well as emotional recognition tools to study how online consumers interact with a particular website. The results revealed very interesting facts about how users interact with a particular E-Commerce website where findings revealed that most of the attention is given to data above the fold while screen flashers are the most premium real estate for these websites. Additionally, the space below the fold should not be ignored by these websites since most of the shoppers scroll down unconsciously. In order to promote engagement, these websites should focus on promoting discounts and sales messages
Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study
Full text linkWith the advent of Web 2.0, there has been a comprehensive paradigm shift in the way people communicate and interact on the web. While the time before the Y2K focused on unilateral communication from the website owners to the viewers; the modern era has brought with it a whole new dimension of how organizations interact with their customers and prospects online. One of the major components of this ecosystem is the buzzing industry of E-Commerce. Today, amongst the top five most swiftly growing industries globally E-commerce is one of them. Organizations have made a beeline to market their products online to get their fair share of the online tech savvy customers. In Pakistan, the E-Commerce marketplace is set to cross the magical USD1Billion this year. It is a big feat in a country where online payments are still not applicable and most of the business is done on Cash on Delivery. The purpose of this research is to narrow down on the subliminal and overt factors which contribute to making an E-Commerce platform/website stand out. The study takes into account the neurological factors that include eye tracking as well as emotional recognition tools to study how online consumers interact with the particular website. The results revealed very interesting facts about how users interact with a particular E-Commerce website where findings revealed that most of the attention is given to data above the fold while screen flashers are the most premium real estate for these websites. Additionally the space below the fold should not be ignored by these websites since most of the shoppers scroll down unconsciously. In order to promote engagement these websites should focus on promoting discounts and sales messages
The Science of Qur'an Recitation with Tajweed and Tarteel, Including a Historical Background of the pre-Islamic Era and the Compilation of the Qur'an.
No full textabstract: “Recite (read)! In the name of your lord who has created all that exists” (1:96 Qur‟an). “Iqra” was the first word revealed to the Prophet of Islam (PBUH). The word “iqra” is an imperative verb in Arabic, and in the context of the verse it is commanding the Prophet (PBUH) to recite. This fact carries great significance as it was the first command given to the Muslims (Ibn Kathir). Muslims believe the Qur'an is in its original form and language, Arabic. Arabic is considered to be in inexhaustible language due to its vast vocabulary and root-based origin (Humza Yusuf). Each root is typically based on three letters, which are conjugated in different ways to creating individual words. Any word in the Qur'an can be traced back to a root word, thus enhancing the meaning of each carefully chosen phrase (Ibn Kathir). The word “al-Qur'an”, means, the book that is recited, therefore, it is fitting that the first verse revealed pertains to its recital. According to history the majority of civilizations were built off scripture or books. The Greeks had Homer, the Egyptians had hieroglyphics, the Christians had the Bible, and the Hebrews had the Torah. Interestingly enough, the Pre-Islamic Arabs were an ancient civilization with no book; the Qur'an was the first book in Arabic history. This was earthshattering for the Arabs of the time, as it was something new and went against the tradition, however, the revelation of the Qur'an proved to be the most influential occurrence in the Arab history. The Qur'an is a literary masterpiece, flaunting its superior style forming moving and powerful verses. The layout of the Qur'an is quite simple, as it contains thirty parts, called ajzaa (juz singular), which altogether make up 114 chapters, called surahs (Humza Yusuf). The beginning surahs are longer, and the verses are lengthy, while the latter surahs are much shorter and the verses are succinct and direct (Qur'an al Kareem). Each verse is known as an “ayah, ayaat (pl)” directly translated to mean a “sign” or a “miracle” in the Arabic language. There are over 6,600 ayaat in the Qur'an, ranging from some just one or two words, while others are hundreds of words. Each surah, has a general theme, and each surah is given at least one title, while a few surahs have more than one title (Humza Yusuf)
A Neighborhood-level analysis of mental health distress and income inequality as quasi-longitudinal risk of reported COVID-19 infection and mortality outcomes in Chicago
Full text linkExtant literature investigates the impact of COVID-19 on mental health outcomes, however there is a paucity of work examining mental health distress as a risk factor for COVID-19 outcomes. While systemic variables like income inequality relate to both mental health and COVID-19, more work is needed to test theoretically informed models including such variables. Using a social-ecological framework, we aimed to address these gaps in the literature by conducting a neighborhood-level analysis of potential mental health distress and systemic- (income inequality) level predictors of reported COVID-19 infection and mortality over time in Chicago. Neighborhood-level comparisons revealed differences in mental health distress, income inequality, and reported COVID-19 mortality, but not reported COVID-19 infection. Specifically, Westside and Southside neighborhoods generally reported higher levels of mental health distress and greater concentration of poverty. The Central neighborhood showed a decline in reported mortality rates over time. Multi-level negative binomial models established that Zip-codes with greater mental health distress were at increased reported COVID-19 infection risk, yet lower mortality risk; Zip-codes with more poverty were at increased reported COVID-19 infection risk, yet lower mortality risk; and Zip-codes with the highest percentage of People of Color were at decreased risk of reported COVID-19 mortality. Taken together, these findings substantiate Chicago neighborhood-level disparities in mental health distress, income inequality, and reported COVID-19 mortality; identify unique differential associations of mental health distress and income inequality to reported COVID-19 infection and reported mortality risk; and, offer an alternative lens towards understanding COVID-19 outcomes in terms of race/ethnicity
An assessment of a modern touch-screen tablet computer with reference to core physical characteristics necessary for clinical vision testing
No full textThere are a multitude of applications using modern tablet computers for vision testing that are accessible to ophthalmology patients. While these may be of potential future benefit, they are often unsupported by scientific assessment. This report investigates the pertinent physical characteristics behind one of the most common highest specification tablet computers with regard to its capacity for vision testing. We demonstrate through plotting of a gamma curve that it is feasible to produce a precise programmable range of central luminance levels on the device, even with varying background luminance levels. It may not be possible to display very low levels of contrast, but carefully using the gamma curve information allows a reasonable range of contrast sensitivity to be tested. When the screen is first powered on, it may require up to 15 min for the luminance values to stabilize. Finally, luminance of objects varies towards the edge of the screen and when viewed at an angle. However, the resulting effective contrast of objects is less variable. Details of our assessments are important to developers, users and prescribers of tablet clinical vision tests. Without awareness of such findings, these tests may never reach satisfactory levels of clinical validity and reliability. © 2013 The Author(s) Published by the Royal Society. All rights reserved
Transparency in surgical randomised controlled trials: cross-sectional, observational study
Full text linkObjective To explore transparency in surgical randomised controlled trials with respect to trial registration, disclosure of funding sources, conflicts of interest, and data sharing.Design Cross sectional review of published randomised controlled trials.Setting Surgical randomised controlled trials involving human participants undergoing any kind of invasive surgery Data sources Ten high impact journals were systematically searched for randomised controlled trials, published in the years 2009, 2012, 2015, and 2018. Data was extracted following manual inspection of manuscripts. Main outcome measure Four domains of transparency were explored. These included trial registration on a public-accessible database, presence of a funding statement, presence of a conflict of interest statement, and presence of a statement relating to data sharing.Results Of 611 published trials, 475 were eligible for analysis. Three-hundred and ninety-seven (83.6%) were registered, of which 190 (47.9%) were done prospectively. Compliance to prospective registration increased over time (26.0% in 2009, 33.0% in 2012, 53.5% in 2015, and 72.7% in 2018). Funding statements were provided in 55%, 65%, 69.4%, and 75.4% of manuscripts, respectively. Conflicts of interest statements were provided in 49.5%, 89.1%, 94.6%, and 98.3% of manuscript, respectively. Data sharing statements were present in only 15 (3.2%) RCTs. Eleven of these were in studies published most recently in 2018. Conclusion Trial registration, presence of funding statements, and disclosure of personal conflicts in surgical RCTs have improved rapidly over the last 10 years. In contrast, disclosure of data sharing plans is exceptionally low. This may contribute to research waste and represents an essential target for improvement. Strengths and limitations of this studyStrengths:• Surgical RCTs published between 2008-2018 were considered in this study, which permitted an assessment of transparency over time. Limitations:• Included RCTs were from a sample of high impact surgical and general medical journals, which restricts the generalisability of findings across a broader population• The study considered author-reported statements of funding, conflicts, and data sharing, which may introduce bias or inaccuracies due to self-reporting.<br/
