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Application of artificial intelligence tools in developing digital content within the sports clubs industry
No full textOvaj diplomski rad istražuje primjenu alata umjetne inteligencije u razvoju digitalnih sadržaja u djelatnosti sportskih klubova. U teoretskom dijelu rada objašnjeni su i definirani osnovni pojmovi poput marketinga sadržaja, vrsta, specifičnosti i razvoja digitalnih sadržaja, te pojam i povijest umjetne inteligencije, kao i njezina primjena u digitalnom marketingu, posebice u kontekstu sportskih klubova. Empirijski dio rada temelji se na istraživanju provedenom na uzorku od sedam marketinških stručnjaka iz sportskih klubova diljem svijeta. Rezultati istraživanja pokazuju da korištenje alata umjetne inteligencije donosi značajne prednosti, poput povećane brzine, efikasnosti i personalizacije sadržaja, ali i izazove poput očuvanja autentičnosti sadržaja, gubitka radnih mjesta i nedostatka emocije u digitalnim sadržajima. Stručnjaci su generalno optimistični glede budućnosti razvoja umjetne inteligencije, ali naglašavaju potrebu za odgovornom primjenom kako bi se maksimalno iskoristile prednosti uz minimiziranje negativnih učinaka.This thesis explores the application of artificial intelligence (AI) tools in the development of digital content within the activities of sports clubs. The theoretical part of the thesis explains and defines basic concepts such as content marketing, types, specifics, and development of digital content, as well as the concept and history of artificial intelligence, and its application in digital marketing, especially in the context of sports clubs. The empirical part of the thesis is based on research conducted on a sample of seven marketing experts from sports clubs around the world. The research results show that the use of AI tools brings significant advantages, such as increased speed, efficiency, and content personalization, but also challenges such as maintaining content authenticity, job losses, and a lack of emotion in digital content. Experts are generally optimistic about the future development of AI, but emphasize the need for responsible application to maximize benefits while minimizing negative impacts
Application of artificial intelligence tools in developing digital content within the sports clubs industry
No full textOvaj diplomski rad istražuje primjenu alata umjetne inteligencije u razvoju digitalnih sadržaja u djelatnosti sportskih klubova. U teoretskom dijelu rada objašnjeni su i definirani osnovni pojmovi poput marketinga sadržaja, vrsta, specifičnosti i razvoja digitalnih sadržaja, te pojam i povijest umjetne inteligencije, kao i njezina primjena u digitalnom marketingu, posebice u kontekstu sportskih klubova. Empirijski dio rada temelji se na istraživanju provedenom na uzorku od sedam marketinških stručnjaka iz sportskih klubova diljem svijeta. Rezultati istraživanja pokazuju da korištenje alata umjetne inteligencije donosi značajne prednosti, poput povećane brzine, efikasnosti i personalizacije sadržaja, ali i izazove poput očuvanja autentičnosti sadržaja, gubitka radnih mjesta i nedostatka emocije u digitalnim sadržajima. Stručnjaci su generalno optimistični glede budućnosti razvoja umjetne inteligencije, ali naglašavaju potrebu za odgovornom primjenom kako bi se maksimalno iskoristile prednosti uz minimiziranje negativnih učinaka.This thesis explores the application of artificial intelligence (AI) tools in the development of digital content within the activities of sports clubs. The theoretical part of the thesis explains and defines basic concepts such as content marketing, types, specifics, and development of digital content, as well as the concept and history of artificial intelligence, and its application in digital marketing, especially in the context of sports clubs. The empirical part of the thesis is based on research conducted on a sample of seven marketing experts from sports clubs around the world. The research results show that the use of AI tools brings significant advantages, such as increased speed, efficiency, and content personalization, but also challenges such as maintaining content authenticity, job losses, and a lack of emotion in digital content. Experts are generally optimistic about the future development of AI, but emphasize the need for responsible application to maximize benefits while minimizing negative impacts
Application of artificial intelligence tools in developing digital content within the sports clubs industry
No full textOvaj diplomski rad istražuje primjenu alata umjetne inteligencije u razvoju digitalnih sadržaja u djelatnosti sportskih klubova. U teoretskom dijelu rada objašnjeni su i definirani osnovni pojmovi poput marketinga sadržaja, vrsta, specifičnosti i razvoja digitalnih sadržaja, te pojam i povijest umjetne inteligencije, kao i njezina primjena u digitalnom marketingu, posebice u kontekstu sportskih klubova. Empirijski dio rada temelji se na istraživanju provedenom na uzorku od sedam marketinških stručnjaka iz sportskih klubova diljem svijeta. Rezultati istraživanja pokazuju da korištenje alata umjetne inteligencije donosi značajne prednosti, poput povećane brzine, efikasnosti i personalizacije sadržaja, ali i izazove poput očuvanja autentičnosti sadržaja, gubitka radnih mjesta i nedostatka emocije u digitalnim sadržajima. Stručnjaci su generalno optimistični glede budućnosti razvoja umjetne inteligencije, ali naglašavaju potrebu za odgovornom primjenom kako bi se maksimalno iskoristile prednosti uz minimiziranje negativnih učinaka.This thesis explores the application of artificial intelligence (AI) tools in the development of digital content within the activities of sports clubs. The theoretical part of the thesis explains and defines basic concepts such as content marketing, types, specifics, and development of digital content, as well as the concept and history of artificial intelligence, and its application in digital marketing, especially in the context of sports clubs. The empirical part of the thesis is based on research conducted on a sample of seven marketing experts from sports clubs around the world. The research results show that the use of AI tools brings significant advantages, such as increased speed, efficiency, and content personalization, but also challenges such as maintaining content authenticity, job losses, and a lack of emotion in digital content. Experts are generally optimistic about the future development of AI, but emphasize the need for responsible application to maximize benefits while minimizing negative impacts
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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