1,736,550 research outputs found
Reports of His Excellency Sir Wm. MacGregor, Governor of Newfoundland, of official visits to Labrador, 1905 & 1908
No full textThis report contains information on the economic and social conditions in Labrador as gathered by the Governor of Newfoundland, Sir William MacGregor, while in Labrador on two official visits in 1905 and 1908."The first of the following reports was printed for a volume containing Reports on trade, which accounts for the paging commencing at 64." -- Includes index
Plan for Internal Branding Campaign 'One Team' for MacGregor
Get PDFIn July 2019, MacGregor (part of Cargotec Corporation) completed its acquisition of TTS, which meant changes for the combined ~3000 employees. The biggest worry that rose from Risk Management assessment, was the risk of MacGregor and TTS staying separate instead of building together the new MacGregor. The risk was especially with the personnel, who could have issues identifying themselves as one team.
The goal of this thesis was to create a campaign that would start the process of unifying the internal brand after the acquisition. This campaign would touch everyone working in the new MacGregor, and would be commenced about six months after the acquisition. In order for this campaign to succeed, broad background research was to be conducted also. The thesis was started before the acquisition completion in March 2019 and the last edits were finished in October 2019.
The relevant subjects around M&A integration, internal marketing and branding, and change was first researched from literature and web articles. The main findings were that in order to establish a coherent external brand, the work must start internally; and that there are a certain pattern of reasons why employees leave, which usually comes down to the employer either not liking their employer or seeing their future in the company.
Based on the collected theory base, interviews were planned and conducted. Four people with experience in either working in a company that was acquired or managing acquisitions were interviewed. Ideas on how bringing people together, having open communication and finding creative ways to discuss about the brand and its personal meaning to the employees were collected.
Based on the research a plan for Internal Branding Campaign ‘One Team’ was created using the SOSTAC® planning system. This plan concluded in three main activities: organising local workshops, training great managers and increasing online discussion. This plan was then passed to the Director of Communications, who would implement it when the time was right.
Overall the thesis dives into how to unify personnel in potentially hostile environment, how to deal with the change the people will have to face and what is the role of internal marketing in all of this. In conclusion, the main thought that drives all the way through the thesis, is that in order to take care of your business, you have to take care of the people running it
Conclusion: Environmentalism and climate change: Green politics in an "Age of Stupid"
No full textThis two-volume work provides a comprehensive collection of the ideas and actions that inform environmentalism, at local, national, and regional levels across the globe.Sherilyn MacGregor and Timothy Doyl
Clark MacGregor to Senator James O. Eastland, 20 April 1972
Get PDFTyped letter signed dated 20 April 1972 from Clark MacGregor to Eastland, re: testimony of Peter Flanigan at Judiciary Committee hearing, ITT corporation.https://egrove.olemiss.edu/joecorr_f/1052/thumbnail.jp
Clark MacGregor to Senator James O. Eastland, 21 February 1972
Get PDFTyped letter signed dated 21 February 1972 from Clark MacGregor to Eastland, re: invitation to discuss agricultural trade policy of the European Common Market with president on 24 February 1972.https://egrove.olemiss.edu/joecorr_f/1050/thumbnail.jp
Clark MacGregor to Senator James O. Eastland, 18 March 1972
Get PDFTyped letter signed dated 18 March 1972 from Clark MacGregor to Eastland, re: Student Transportation Moratorium Act, Equal Educational Opportunity Act. Attached: White House press release dated 17 March 1972, re: above topics; 25 pages.https://egrove.olemiss.edu/joecorr_f/1051/thumbnail.jp
Recommended from our members
[E-mail from Nancy MacGregor to R. William McCarter, February 6, 1997]
No full textAn e-mail from Nancy MacGregor to R. William McCarter about an upcoming curriculum committee meetin
Conclusion: Context is all: the many environmentalisms
No full textThis two-volume work provides a comprehensive collection of the ideas and actions that inform environmentalism, at local, national, and regional levels across the globe.Adela Alfonsi, Sherilyn MacGregor and Timothy Doyl
- …
