1,722,013 research outputs found
Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective
No full textThe Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 15 volumes, is a tribute to Morris B. Holbrook. Morris B. Holbrook, one of the most prolific contemporary consumer behavior and marketing scholars, is the recently retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. Holbrook received his Bachelor’s Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his Ph.D. in Marketing from Columbia University in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in areas such as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing, consumer behavior, and related areas with a special focus on issues concerning communication in general and aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, animal companions, and stereography in particular. In Chapter 22 ("Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher's Introspective Perspective"), I comment on how Holbrook's work and, especially, his advocacy for introespective/autoethnographic research has influenced my own research, PhD and recent publications. In doing so, I use Suzanne Collins's "The Hunger Games"-trilogy as an analogy for today's "Publishing Games" in academia to discuss critically the 'difficulties' encountered by young researchers, whose research topics and/or methodologies (such as autography) departs from the common mainstream research and/or who do not have the luxury of being 'connected' to leading figures in the field, in getting their research published in our leading journals. But I also try to give an explanation why some mavericks like Holbrook or me, despite all the difficultues and hardships we are confronted with, still prefer this path, and why our research output may be more meaningful and memorable to a broader audience than much of the mainstream output published in top-tier journals
Morris B. Holbrook: an historical autoethnographic subjective personal introspection
No full text
Purpose
This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.
Design/methodology/approach
The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.
Findings
The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.
Research limitations/implications
The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.
Originality/value
In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.
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Portrait photograph of Morris B. Walker for member roster
No full textPortrait photograph of Morris B. Walker for member rosterhttps://mavmatrix.uta.edu/specialcollections_wdsmithphotography/11233/thumbnail.jp
Jackson, Morris B.
No full textMilitary Information: Private, Base Hospital No. 8.This project was assisted by a grant from the New Jersey Historical Commission, a division of the Department of State.Names of other Rutgers people: Runyon, Maar, Stork, VoorheesCasualty Status: Died on October 27, 1918 of influenza in Brooklyn, NY while on furloug
Is Movie Success a Judgment Device? When More Is Not Better
No full textThe purpose of this study is to investigate the relative impact, if any, of three main aspects of movie success (Simonton, 2009) – namely, reviewers’ ratings, opening box office, and Oscar nominations – as market cues that might influence consumers’ subsequent evaluative assessments. Based on public real-world data, via path analysis on longitudinal observations for motion pictures released in two different years, Studies 1 and 2 test and compare the impacts of these key success criteria and their interactions. Measures of the relevant variables were gathered over time and statistically controlled for typical objective movie features available in the market at the beginning of any motion-picture life cycle. Findings show that only reviewers’ ratings have an impact on consumers’ quality judgments, while opening box office and Oscar nominations have neither a main nor an interaction effect. Thus, they do not act as judgment devices
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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