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    Format tra televisione e web

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    Il saggio analizza le strutture e le modalità progettuali del format televisivo in un'ottica di applicazione nei confronti delle WebTV

    Enhancing the crowd. Audience e creatività diffusa nei processi produttivi audiovisivi

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    In the contemporary audiovisual scenario, traditional production flows are facing changes in the distribution of financial resources and professionals are forced to find new ways to engage their audiences. Furthermore, the emergence of new narrative structures has enhanced the role of the crowd in the mediascape, showing that in order to overcome contemporary complexity it is necessary to find new models of collaborative creation and collective consumption of narrative worlds. The aim of this article is to make reflections about the development of practices that foster a widespread creativity, and that allow the creation of audiovisual products that are able to go beyond the mainstream circuits

    Micronarratives as the form of contemporary communication

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    Narratives can be considered as a way for presenting and representing reality, going beyond time, space, aesthetic form, and medium of conveyance. From Aristotelian classical principles, to structuralist rules, to post-structuralist plurality, the aesthetics of narrative representation is constantly put into discussion. Narratives are composed by both constant structures and figures, which determines whether an object can be identified as a narrative, and variables which determine the way in which it is conveyed on different media. In this paper, we concentrate on contemporary narratives on social media. After declaring what are the main characteristics of the medium in terms of affordances, content, and role of the users, we analyse two existing case studies using the concepts of remediation and narrativity. The paper aims at bringing a contribution to the discussion about contemporary aesthetics in media design, considering narratives as a matter of design, and investigating on the role of the designer
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