1,720,983 research outputs found
Creativity in the Advertisement Domain: The Role of Experience on Creative Achievement
Full text linkThe creativity of an advertisement campaign is one of the most relevant predictors of its success. Past research has highlighted the relevance of domain-specific experience in enhancing creativity, but the results are controversial. We explored the role of work experience, in terms of number of years spent in the advertisement domain, in various forms of creativity expressed within this specific working domain. We hypothesized a mediator role of experience in the relationship between the individual’s creative potential, as measured through a series of divergent thinking tasks, and creative achievement in the advertisement domain. Moreover, considering the importance of personality in creative achievement, we also explored the influence of the openness-to-experience on advertisers’ creative achievement. A range of measures assessing creative achievement, openness, and divergent thinking abilities in terms of fluency and originality were administered to a group of professionals in the advertisement domain. The results demonstrate a crucial role for experience in the connection between originality and creative achievement. Moreover, our findings extend previous studies by showing that fluency and openness are significant predictors of creative achievement in the advertisement environment. These results emphasize the importance of canalizing the advertiser’s divergent thinking abilities through appropriate routes provided by working experience, raising important implications for future explorations of domain-specific creative achievement within an individual differences framework. Final indications for future developments are provided, with a special emphasis on the replication of these findings in various work domains and in various cultural contexts
Understanding natural scenes: Contributions of image statistics
No full textVisual processing of natural scenes is carried out in a hierarchical sequence of stages that involve the analysis of progressively more complex features of the visual input. Recent studies have suggested that the semantic content of natural stimuli (e.g., real world photos) can be categorized based on statistical regularities in their appearance, which can be detected early in the visual processing stream. Here we review the studies which have investigated the role of scene statistics in the perception of natural scenes, focusing on both basic visual processing and specific tasks (visual search, expert categorization, emotional picture viewing). Visual processing seems to be adapted to visual regularities in the visual input, such as the amplitude-frequency relationship. Moreover, scene statistics can aid performance in specific tasks such as distinguishing animals from artifactual scenes, possibly by modulating early visual processing stages
Emotional Picture Perception: Repetition Effects in Free-Viewing and during an Explicit Categorization Task
Full text linkSeveral studies have found that, despite a decrease in the overall amplitude of the late positive potential (LPP) with repeated presentation of the same picture, emotional stimuli continue to elicit a larger LPP than neutral ones. These findings seem to support the hypothesis that the affective modulation of the LPP reflects a mandatory process and does not rely on stimulus novelty. However, in these studies participants were asked to merely look at the pictures, without carrying out any additional task (free-viewing), making picture emotionality the most salient aspect of the stimulus, despite its repetition. The current study aimed to examine the impact of an explicit categorization task on the emotional processing of repeated pictures. To this purpose, ERPs to novel and repeated pictures were measured during free-viewing as well as during an explicit categorization task, where the emotional content of the pictures was task-irrelevant. The within-subject comparison between the free-viewing and task context revealed that the overall LPP habituated more rapidly in the free-viewing condition, but, more importantly, the LPP affective modulation was unaffected by task requirements during both novel and repeated presentations. These results suggest that the affective modulation of the LPP reflects an automatic engagement of cortico-limbic motivational systems, which continues to take place regardless of stimulus novelty and task context
How does emotion influence the creativity evaluation of exogenous alternative ideas?
Full text linkThe interaction of emotions with creative cognition is one of the most intriguing topics in the creativity research. In this study, we investigated the extent to which various emotional states influence the evaluation of ideas, which is a crucial component of the creative thinking process. To this end, we used emotional (both positive and negative) and neutral pictures to induce emotional states and then asked participants to evaluate the creativity of exogenous ideas (i.e., those generated by other people) as part of an alternative use evaluation task. As the results of previous studies suggest the existence of a negative bias when judging highly creative ideas, we presented the participants with non-creative, moderately creative, and highly creative uses for everyday objects. Overall, the participants gave higher creativity ratings when under positive emotional engagement than when in negative or neutral conditions. Moreover, neutral and emotional context differently moderated the creativity evaluation of the three object use categories. Specifically, participants gave higher ratings for non-creative uses, and (to a lesser extent) for highly creative uses when in a positive emotional state, than they did when in the neutral condition. On the other hand, when in a negative emotional state, the participants gave lower ratings for moderately creative uses than they did in either the positive or neutral conditions. These data provide initial evidence that emotional states can influence the creativity evaluation of exogenous alternative ideas that are generated through divergent thinking.</div
Subjective Affective Responses to Natural Scenes Require Understanding, Not Spatial Frequency Bands
Full text linkIt is debated whether emotional processing and response depend on semantic identification or are preferentially tied to specific information in natural scenes, such as global features or local details. The present study aimed to further examine the relationship between scene understanding and affective response while manipulating visual content. To this end, we presented affective and neutral natural scenes which were progressively band-filtered to contain global features (low spatial frequencies) or local details (high spatial frequencies) and assessed both affective response and scene understanding. We observed that, if scene content was correctly reported, subjective ratings of arousal and valence were modulated by the affective content of the scene, and this modulation was similar across spatial frequency bands. On the other hand, no affective modulation of subjective ratings was observed if picture content was not correctly reported. The present results indicate that subjective affective response requires content understanding, and it is not tied to a specific spatial frequency range
The Dynamic Creativity Framework
Full text linkThe dynamic creativity framework (DCF) represents a new theoretical perspective for studying the creativity construct. This framework is based on the dynamic definition of creativity, and it has both theoretical and empirical implications. From a theoretical point of view, we review the characteristics of the dynamic creative process and its extension into the dynamic universal creative process, encompassing creativity at different layers of complexity. We discuss the key concept of creative potential, considering individual, sociocultural, and material viewpoints, and we show how the DCF is instrumental in clarifying the relationship between creativity and intelligence, between creativity and anticipation, as well as in introducing the concept of ‘organic creativity’. From the empirical perspective, we focus on the dynamic creative process broken down into four phases: i) drive, ii) information, iii) idea generation, iv) idea evaluation. We review results obtained through investigations accounting for the dynamic interplay between emotional and cognitive components defining creative performance for each. Experiments were conducted to measure the role of emotions and attention in driving the dynamic process, considering the processing of apparently irrelevant information and the interaction between idea generation and idea evaluation, always taking into account individual differences as measured through personality traits, performance variables, or lifetime achievement. Neurophysiological evidence is considered in discussing dynamic effects in divergent thinking, such as the serial order effect, as well as the possibility to enhance creative potential through neurofeedback. Finally, we report on the effects of different environments on the creative process, highlighting the dynamics produced by context-embeddedness
Novelty and emotion: Pupillary and cortical responses during viewing of natural scenes
Full text linkGiven the remarkable similarities in the antecedent conditions-stimulus motivational relevance and novelty (i.e., probability of occurrence)-that elicit amplitude modulation of the late positive potential (LPP) and the pupillary dilation response, the present study examines whether these two indexes of orienting response reflect common processes that are responsible for modulatory patterns in motivationally relevant contexts. In the present study, the LPP and the pupillary dilation response were co-registered in a free-picture viewing context in which stimulus novelty was manipulated through repeated presentation of the same picture exemplar. More specifically, pictures depicting both emotional and neutral contents could be novel, that is never seen before in the course of the study, or repeated 4-8 times in a row (i.e., massed repetition).Results showed that, despite massed repetitions, the late positive potential amplitude continued to be highly modulated by picture content, whereas affective modulation of pupil dilation decreased with picture repetition.These findings indicate that, although the LPP and pupil dilation are similarly affected by motivational relevance during the viewing of novel pictures, they differ when pictures are highly familiar, possibly reflecting different functional meanings in the context of the orienting response
Dopamine supports idea originality: the role of spontaneous eye blink rate on divergent thinking
Full text linkThe neurotransmitter dopamine plays a crucial role in human creative behaviour. Specifically, striatal dopamine seems to be associated with specific dimensions of divergent thinking performance, especially with categorical diversity (flexibility) of ideas. In experimental contexts, spontaneous Eye Blink Rate (sEBR) has been used as a proxy for striatal dopamine, and an inverted U-shape relationship between sEBR and flexibility has been demonstrated, such that a medium sEBR level pre- dicts highest flexibility levels. The present study aimed at carrying out further investigations about the relationship between sEBR and idea generation through divergent thinking, specifically focusing on the relationship between idea originality and dopamine level, since originality is a key element for creativity. We asked 80 participants, whose sEBR at rest was meas- ured, to perform an Alternative Uses Task (AUT) to measure their divergent thinking performance. Results revealed that the relationship between sEBR and originality, as measured through subjective ratings of external raters, followed an inverted U-shape function with medium sEBR being associated with highest originality scores. Moreover, and most importantly, we demonstrated that sEBR predicted originality through the mediation of flexibility. Our results provide further insights on the possible role of dopamine on divergent thinking performance, demonstrating that an adequate dopamine level may facilitate the generation of original ideas through the exploration of diverse conceptual categories (higher flexibility)
The Dynamic Interplay of Affective, Cognitive and Contextual Resources on Children’s Creative Potential: The Modulatory Role of Trait Emotional Intelligence
Full text linkIn the present work we explored in two separate studies the modulatory role of trait emotional intelligence (EI) over the effect exerted on children’s creative potential by two other key elements defining creativity, namely cognitive resources (here explored through basic executive functions, Study 1) and contextual-environmental factors (that is, teachers’ implicit conceptions of the factors influencing children’s creativity, Study 2). Confirming previous research, executive functions (particularly interference control and working memory) emerged as main predictors of children’s creative performance; however, their positive effect arose especially when associated with a high trait EI level. In the same vein, teachers’ implicit conception about children’s creative potential and about their efficacy in teaching creativity emerged to exert a facilitatory effect on children’ creative potential. This effect occurred particularly when associated with low trait EI levels, affecting differently girls and boys. Trait EI emerged from these studies as an important individual resource to consider in order to understand the potential benefit of other (cognitive and contextual-environmental) resources on children’s creative potential. The implications on the role of trait EI as a constitutional element of children’s creativity, capable of promoting the expression of their creative potential, are discussed
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