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    PERILAKU KONSUMEN GULA MERAH TEBU

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    Kabupaten Jember merupakan salah satu daerah produsen tebu. Di kabupaten Jember, selain digunakan sebagai bahan baku gula pasir, tebu juga digunakan sebagai bahan baku gula merah tebu. Penelitian ini bertujuan untuk: (1) Mengetahui karakteristik konsumen gula merah tebu, (2) Mengetahui faktor-faktor yang mempengaruhi perilaku konsumen gula merah tebu, (3) Mengetahui hubungan antara pendapatan dengan jumlah pembelian gula merah tebu. Penentuan daerah penelitian dilakukan dengan menggunakan metode secara sengaja (purposive method) di Kabupaten Jember dengan mengambil sampel di empat pasar tradiisional yaitu Pasar Tanjung, Pasar Arjjasa, Pasar Jenggawah, dan Pasar Bangsalsari. Metode penelitian yang digunakan adalah metode dekriptif dan korelasional. Metode pengambilan contoh menggunakan Convinience Sampling. Analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif, analisis faktor dan chi square. Hasil penelitian menunjukkan: (1) Karakeristik konsuen gula merah tebu adalah perempuan (100%), berusia 42-53 tahun (43,75%), mayoritas responden berpendidikan tamat SMA (37,50%), bekerja sebagai ibu rumah tangga (39,58%), memiliki tingkat pendapatan keluarga rendah Rp. 950.000 - Rp. 1.484.000 (50,00%), jumlah pembelian gula merah tebu 100gr (52,08%) dan frekuensi pembelian gula merah tebu kurang dari atau sama dengan sama dengan dua (≤ 2) (87,50%), (2) Faktor-faktor yang mempengaruhi perilaku konsumen gula merah tebu ada 2 (faktor) yaitu, faktor 1 meliputi, variabel pendidikan, variabel usia, variabel warna, variabel tekstur, variabel aroma, variabel rasa, variabel kebersihan, dan variabel kandungan gizi, dan faktor 2 meliputi variabel harga dan pendapatan, (3) Tidak ada hubungan nyata antara pendapatan dengan jumlah pembelian gula merah tebu

    PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM

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    Marketing mix (bauran pemasaran) merupakan kombinasi variabel atau kegiatan yang merupakan inti dari sistem pemasaran, variabel dapat dikendalikan oleh perusahaan untuk mempengaruhi reaksi para pembeli atau konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh variabel bauran pemasaran di antara produk, harga, saluran distribusi dan promosi terhadap persepsi konsumen rokok. Pengaruh persepsi terhadap keputusan pembelian rokok dan pengaruh bauran pemasaran dengan indikator produk, harga, saluran distribusi dan promosi baik secara langsung terhadap keputusan konsumen dalam pembelian rokok di Fakultas Pertanian Universitas Jember. Penentuan lokasi peneliti secara purposive area,di lakukan di lingkungan kampus fakultas pertanian universitas jember dengan pengambilan sampel dengan metode convience sampling. Metode analisis data yang digunakan adalah analisis jalur (path analysis) dengan pendekatan regresional. Hasil analisis adalah sebagai berikut : (1) Variabel produk, harga, promosi dan tempat berpengaruh positif dan signifikan terhadap variabel persepsi konsumen rokok. (2) Variabel produk, harga, promosi, tempat dan persepsi berpengaruh positif dan signifikan terhadap variabel keputusan pembelian rokok. (3) Variabel produk, harga, promosi dan tempat berpengaruh positif secara langsung terhadap keputusan pembelian rokok, serta (4) Variabel produk, harga, promosi dan tempat berpengaruh positif secara tidak langsung terhadap keputusan pembelian rokok melalui variabel persepsi

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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