1,720,978 research outputs found
Che cos'è il Web marketing
No full textCome si sono trasformati i rapporti tra impresa e mercato con l'avvento di Internet? Come cambia la funzione di marketing con il Web? Il testo illustra i mutamenti introdotti dalla Rete nel quadro di relazioni consolidate tra impresa e mercato, evidenziando come le tecnologie intervengano nel ridefinire la capacità dell'impresa di interagire con i consumatori e approfondendo il ruolo del Web come strumento a supporto dei processi di comunicazione dell'impresa
Le ICT a supporto dell'innovazione aziendale. Filiere e distretti industriali nella provincia di Pordenone
No full textLe tecnologie di rete nei distretti industriali: un confronto fra Lombardia e Veneto
No full textI distretti industriali, in quanto reti locali di piccole e medie imprese, devono la loro competitività a un insieme di relazioni economiche e legali di carattere sociale. Recentemente, le tecnologie di rete hanno prospettato significativi guadagni di efficienza in termini di riduzione dei costi di transazione e nuove opportunità commerciali. Una ricerca condotta sulla diffusione delle tecnologie di rete nei distretti italiani rivela che le piccole e medie imprese distrettuali utilizzano le reti elettroniche soprattutto per gestire i processi di condivisione della conoscenza. Nel presente articolo l'attenzione è posta specificamente su alcuni distretti della Lombardia e del Veneto, alla scopo di analizzare l'impatto che le tecnologie di rete stanno avendo sullo sviluppo economico locale
Innovazione, comunicazione e presidio dei mercati. Le performance delle imprese del made in Italy
No full textManufacturing firms are asked to renovate their offering through a more explicit investment in marketing as the key function able to support interactive relationships with customers as well as symbolic innovation. From an empirical point of view there are few studies focusing on the marketing strategies of Italian firms, by coupling the perspective of products, design and distribution strategies in the framework of the internationalization. The paper develops an empirical analysis of communication strategies of small and medium firms in the made in Italy industries, through a quantitative survey of about 400 firms operating in final markets
Relazioni di mercato e interazione attraverso la rete: un rinnovamento nelle imprese distrettuali?
No full textTo compete in the present economic scenario small and big companies need to re-organise their innovation processes, in order to identify a new sustainable competitive advantage. Especially SMEs of industrial districts have to open local boundaries to create relations and interactions with new players, to give more value to local knowledge and access new competencies. As an information and communication infrastructure, ICTs could reinforce and increase the dialogues of SMEs within interactive extended networks. Within this framework in 2004 a research project in more than 300 SMEs of most important value chains of the province of Pordenone was developed. The aim of the project was to assess the diffusion of ICTs and the coherence of the investments with respect to innovation processes undergoing in different areas such as product innovation, supply chain management, customer relationship marketing. This paper discusses the results, by focusing on the re-organisation of distribution channels and relations with customers
Environmental innovations and internationalization: Theory and practices
No full textBased on original data on Italian firms specializing in medium- and low-tech industries, we study the relationship between firms’ upstream and downstream internationalization and their propensity to introduce products or processes that reduce environmental impact. Preliminary evidence suggests that geography plays an important role in green firms’ activities and supply chains. More precisely, results suggest that firms that outsource to and rely on non-local suppliers are less likely to engage in environmental innovations. Moreover, we verify that firms engaged in export activities play a similar and negative role, regardless of the export intensity and typology of foreign markets (i.e. developed versus emerging). Tapping global flows of knowledge by being a part of a multinational group positively spurs the development of green innovations, as for FDI
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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