1,720,999 research outputs found
Managing Sustainability. Perspectives From Retailing and Services
No full textCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy
Managing sustainability. Perspectives from retailing and services
No full textCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy
The Evolution of the Sustainability Mindset in Retailing and Service Management
No full textThe topic of sustainability is getting increasing importance around the globe since the 1987 Brundtland Report, by the World Commission on Environment and Development, introduced the concept of sustainable development. The need for organizations to answer the call to sustainability has prompted academics to take up the topic to support them, providing interpretations and management models. However, many relevant questions about sustainability remain unanswered, especially with reference to the retail and services companies. Producing a service offer and being the interface between production and consumption, they can influence pro-sustainability behaviors both upstream and downstream, making a major contribution to sustainability dissemination and achievement.
This chapter deals with the evolution of the sustainability mindset in retailing and service management through a literature review using SCIMAT. The bibliographic research process led to the identification of 363 papers in the period 2006–2022. While there were few scientific contributions until 2015, it is from that date—the year in which the 2030 Agenda was launched—that the interest of researchers has grown exponentially. The analysis revealed four clusters of themes on sustainability topic: the themes of utmost importance which are well-developed by scholars, the niche or marginal themes, the emerging or declining themes, and, finally, the relevant but still underdeveloped themes. The authors of this book have focused their attention on the latter to provide a structural guide to sustainability in the service industry, with an eye to specific emerging service sectors
Il miglioramento dell’efficacia del volantino nella creazione di traffico al punto vendita.
No full textAmbiente di marketing e penetrazione dell’e-commerce: quali i fattori abilitanti?
No full textL’e-commerce è oggi, a tutti gli effetti, un canale di vendita alternativo a quello fisico che ha reso attrattivi mercati non presidiabili con modalità tradizionali. Dato il diverso livello di penetra-zione tra paesi, risulta importante per le imprese individuarne i fattori abilitanti di questa modalità distributiva per informare la strategia di sviluppo internazionale. A tal fine, nel presente capitolo sarà analizzato l’effetto dell’ambiente di marketing e delle forze che vi agiscono – demografiche, econo-miche, socio-culturali, tecnologiche e fisico-geografiche – sull’importanza delle vendite elettroniche in diverse nazioni
Consumers’ attitude and purchase intention towards organic personal care products. An application of the S-O-R model.
No full textPurpose of the paper: Guided by the Stimulus-Organism-Response (S-O-R) model, the study investigated whether and how six environmental stimuli related to the consumers’ experience with organic personal care products influenced their attitudinal responses (hedonic and utilitarian) which, in turn, affected their buying behaviour.
Methodology: The empirical research builds on an online survey with a sample of 209 consumers. A structural equation model was performed to analyse the data.
Findings: Results showed that knowledge about organic PCP and sensory appeal significantly improved the utilitarian and hedonic attitude towards these products. Contextually, natural content attributes and quality perception positively influence utilitarian attitude. Finally, both the affective and functional attitudinal dimensions significantly increased the purchase intention.
Research limits: Further research is recommended in order to measure the actual purchase behaviour and to extend the investigation to a larger sample that is representative of the general population. Moreover, longitudinal studies are required to examine whether changes in consumer attitude, perception and buying with regard to organic PCP happen in time.
Practical implications: Highlighting the determinants of consumers’ attitude and purchase intention, the paper provides valuable insight to manufacturers and retailers for the increase in organic PCP market share.
Originality of the paper: The study showed that the S-O-R model is an adequate theoretical framework to investigate the decision-making process in the context of organic PCP. Furthermore, the proposed theoretical model sheds light on the role of new relevant variables which affect the consumers’ evaluation towards these products and that have been neglected in past research
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