3 research outputs found
Analisis Semiotika UIS Beka Buluh Karo
No full textCara Memahami Organisasi dari Internet dan KBBI Terbaru. Menurut KBBI, tekstil adalah kerajinan berupa bahan (kain) yang dibuat dengan cara memasukkan benang (kapas, sutra, dan lain-lain) secara mendatar ke dalam benang lusi (alat). Artikel ini menjelaskan tentang panjang, lebar, jenis dan kegunaan Uis Beka Buluh Karo. Uis Beka Buluh Kain kotak-kotak uis beka buluh, topi tradisional pria kotak-kotak, uis beka buluh juga merupakan simbol kewibawaan dan martabat serta sering dipakai sebagai mahkota hari raya adat. Uis Beka Buluh juga dipakai oleh pria Karo sebagai penutup kepala atau bulang-bulang di saat pernikahan. Beka Buluh juga dipakai oleh ibu dari kedua mempelai dan juga mempelai wanita. Mempelai wanita dan kedua ibu mempelai memakai uis beka buluh bukan sebagai selendang atau selempang, sedangkan sebagai lapis tudung atau jilbab yang dibuat dari kain yang berwarna hitam. Umumnya Uis Beka Buluh menandakan ketegasan dan kegembiraan dikarenakan warna umum Uis Beka Buluh seperti warna merah
A Sociolinguistic Analysis of Adress Terms in the Movie Matilda (1996)
No full textThe objective of this research was to analyze the types of address terms used in the movie Matilda (1996). This study employed a descriptive qualitative approach. Researchers observed the film, identified relevant timestamps, and analyzed the function of each address term within its context to gather data. The data was then analyzed using Wardhaugh's (2010) theory. The findings revealed several types of address terms: 7 instances of first names (FN) including Michael, Matilda, Amanda, Jen, Bob, Bill, and Zinnia; 3 instances of title and last names (TLN) in Miss Trunchbull, Mr. Wormwood, and Miss Honey; 1 instance of a title (T) in Sir; 2 instances of last names (LN) in The Wormwoods and The Trunchbull; 7 instances of pet names (PN) such as Dearest pie, Lovekins, My Heartstrings, Snickerdoodle, Honeydew, and Little Brucey; and 5 instances of kinship terms (KT) such as Mom, Mommy, My boy, and Daddy. Based on the results, it can be concluded that first name (FN) were the most commonly used address terms, with intimacy being the primary reason for their usage with the total of 28 address term found
An Analysis Rethorical Move and Step of Coffee Advertisement
No full textThis study uses critical type analysis (CGA) to analyze a coffee brand's advertising brochure and focuses on its textual and visual strategies to attract consumers. The descriptive qualitative content analysis method was used. Using Bhatia's theory multilevel framework, the analysis spans four levels: text, genre, professional practice, and professional culture. On a textual level, concise language, eye-catching visuals, and clear calls to action can effectively inform and persuade your audience. Genre-level analysis highlights the dual purpose of these ads: to provide information and drive consumer engagement through targeted messaging. The results reveal the strategic use of rhetorical devices such as bold discounts (e.g., “50% off”), exclusive offers (“app only”), and promotional incentives (e.g., “Buy any 3, get 1 free”) that capture attention and create a sense of urgency. Visuals, such as tropical themes and vibrant product images, complement text elements to reinforce the brand image. Analysis of professional practices shows structured initiatives, including compelling headlines, product descriptions, and purchasing information, tailored to consumer preferences and market trends. At the professional and cultural levels, advertising reflects sociocultural norms and industry-specific marketing strategies, fostering trust and inclusion
