117,638 research outputs found
Does Product Diversity Signal Bargains in Australian Wine?
No full textThe residuals from a set of linear regression equations built to explain the quality of a bottle of Australian wine via eight quality signals are examined to determine whether there is any relationship between their signs for individual producers and the diversity of their offerings. Product diversity is found to be a fault-ridden signal of a quality-bargain, which we define as a bottle of wine whose quality rating exceeds its regression-based expectation. Indeed, to the extent that the signal does impart useful information, the message would be that consumers are less likely to get their money's worth the greater is the diversity of the producer's offerings.wine marketing, product diversity, wine quality, predicted quality, quality-bargain, Agribusiness, Marketing,
Une etude interculturelle des criteres de choix d’un vin au restaurant
No full textEnglish title: A cross cultural comparison of choice criteria for wine at a restaurantE. Cohen' F. d’Hauteville, S. Goodman, L. Lockshin and L. Sirieixhttp://prodinra.inra.fr/record/3744
Influencers of consumer choice in the on-premise environment: more international comparisons
No full textSteve Goodman, Larry Lockshin and Eli Cohe
Influencing consumer choice: short and medium term effect of country of origin information on wine choice
No full textAbstract not availablePatricia O. Williamson, Larry Lockshin, I. Leigh Francis, Simone Mueller Loos
How do retail distribution and market share measures relate in the wine category? A conceptual outline and speculation based on current knowledge
No full textPurpose - This paper attempts to draw a conceptual outline of how the market share – distribution relationship may be characterised in the wine category. The aim of this paper is to explain the potential contribution of future research in this area.
Design/Methodology/Approach - Current knowledge of the market share – distribution relationship is presented and its relevance regarding the wine category discussed. The paper establishes a range of speculative ideas and assumptions based on relevant concepts and market as well as category characteristics.
Expected Findings - We expect a typical convex pattern to hold across markets. It is likely that the convex curve in the wine category is more pronounced compared to less dense and lower revenue categories {Wilbur, 2014 #13}. The occurrence of outlier brands, which do not fit the typical pattern is very likely. These could potentially be private label or iconic low-quantity brands, for example. Factors possibly associated with the relationship are regional/national circumstances, market and retail structure, retailer and store characteristics such as store performance, or the density of brands/SKUs in the category
Global vs international involvement-based segmentation: a cross-national exploratory study
No full textUsing a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the same segment around the world, are using a better strategy than international marketers who segment each national market and target the most attractive ones. Using involvement as a segmenting variable, several clusters were found, some warranting the global approach and others more suited for the nationally focused one. Based on the description of each segment, various strategic options appear to be open to retail marketers.J‐M. Aurifeille, P.G. Quester, L. Lockshin, T. Spawto
The Pareto Effect (80:20 rule) in consumption of liquor: A preliminary discussion
No full textThis paper considers two performance issues for several types of alcohol – category penetration and consumer concentration. Consumer concentration is addressed using the performance measure of “Pareto Share”, which is defined as the percentage of category sales to the top 20% of its consumers. The beverage categories of beer, wine and spirits are first compared for their observed 1-week time period. The categories are then modelled, using the Negative Binomial Distribution in order to extrapolate market behaviour to longer time periods of observation – in this case a month and a year. Findings of this study are that the Pareto effect varies considerably across alcohol types and that the apparent Pareto effect increases as the sample time increases. The implications for managers are discussed and areas of further research highlighted
Where to shop? The influence of store choice characteristics on retail market segmentation
No full textConsumers have a choice of a range of different types of wine stores where they can buy wine. Previous segmentation has looked at demographics or store location as the drivers of segmentation. In this study, we use Best Worst Scaling (BWS) to identify the reasons consumers choose different stores to shop for wine. An analysis of the reasons for choice result in three distinct segments, which can be broadly correlated to the different positioning of the three store types in the market. These attributes of store choice are better able to identify useful segments than demographics or location alone.Steve Goodman, Larry Lockshin and Hervé Remau
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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