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Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae)
No full textChen, Zhe-Yu, Lin, Li-Wen (2021): Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae). Zootaxa 5067 (1): 129-134, DOI: https://doi.org/10.11646/zootaxa.5067.1.
FIGURE 2 in Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae)
No full textFIGURE 2. Protoconch of Messageria Bavay & Dautzenberg, 1904. A. Messageria scalarioides donghiana n. ssp. (holotype, HBUMM 10058) B. Messageria sinica n. sp. (holotype, HBUMM 10021) Photos: Zhe-Yu Chen.Published as part of Chen, Zhe-Yu & Lin, Li-Wen, 2021, Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae), pp. 129-134 in Zootaxa 5067 (1) on page 132, DOI: 10.11646/zootaxa.5067.1.9, http://zenodo.org/record/565663
FIGURE 1 in Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae)
No full textFIGURE 1. Species of Messageria (A–M) and Helicomorpha (P–S). A–D. Messageria scalarioides (syntype, MNHN-IM- 2000-32414). E–H. Messageria scalarioides donghiana n. ssp. (holotype, HBUMM 10058) I–O. Messageria sinica n. sp. I–L. (holotype, HBUMM 10021). M. (paratype, HBUMM 10055). N–O. Opercula, outer side (N) and inner side (O) (holotype, HBUMM 10021) P–S. Helicomorpha turricula (lectotype, SMF 105304). Photos: Barna Páll-Gergely (A–D), Zhe-Yu Chen (E–O) and Sigrid Hof (P–S).Published as part of Chen, Zhe-Yu & Lin, Li-Wen, 2021, Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda:Cyclophoroidea Alycaeidae), pp. 129-134 in Zootaxa 5067 (1) on page 131, DOI: 10.11646/zootaxa.5067.1.9, http://zenodo.org/record/565663
Messageria scalarioides subsp. scalarioides scalarioides (Bavay & Dautzenberg 1904
No full textMessageria scalarioides scalarioides (Bavay & Dautzenberg, 1904) (Figures 1 A–D) Helicomorpha scalarioides Bavay & Dautzenberg, 1904: 228, pl. 11, figs 9–12. Type material. Syntypes of Helicomorpha scalarioides Bavay & Dautzenberg, 1904, MNHN-IM-2000- 32414/32415, RBINS MT.1016/2, Ht Tonkin [Haut Tonkin], coll. Messenger. Museum material. MNHN-IM-2014-7928 (one of the labels wrote “Messenger” with yellow mark), Ht Tonkin [Haut Tonkin], coll. Letellier, 1949. Measurements. H = 3.20 mm, W = 2.81 mm, D A = 1.50 mm (n = 1). Vernacular name. Į梯ĦfiḏDzss亚ḋ xuán tī chóng lèi luó zhǐ míng yà zhǒng Distribution. VIETNAM: Yên Bái to Long Sõn.Published as part of Chen, Zhe-Yu & Lin, Li-Wen, 2021, Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda: Cyclophoroidea Alycaeidae), pp. 129-134 in Zootaxa 5067 (1) on page 130, DOI: 10.11646/zootaxa.5067.1.9, http://zenodo.org/record/565663
Messageria scalarioides subsp. donghiana Chen & Lin 2021
No full textMessageria scalarioides donghiana Z.-Y. Chen & L.-W. Lin, n. ssp. Figures 1E–H, 2A Holotype: HBUMM 10058, a big cave in mountains between Fengshan County [Hechi City] and Leye County [Baise City], Guangxi Zhuang Autonomous Region, China, ex coll. Hao Yang, 2012. Paratypes: CZY/1, LLW/1, same data as holotype. Etymology. This name comes from the local Zhuang language “dongh”, which means “cave”. Diagnosis. This subspecies can be distinguished from the nominate subspecies by the larger shell and wider lower whorls and umbilicus. Also, the aperture of M. scalarioides donghiana n. ssp. and 1/8 whorl behind it evidently deviate from the axis and umbilicus. Measurements. H = 3.70 mm, W = 3.37 mm, D A = 1.89 mm (holotype). Vernacular name. Į梯Ħfiḏ洞Ë亚ḋ xuán tī chóng lèi luó dòng xué yà zhǒng Distribution. CHINA: Guangxi.Published as part of Chen, Zhe-Yu & Lin, Li-Wen, 2021, Notes on the genus Messageria Bavay & Dautzenberg, 1904, with descriptions of a new speciesand anew subspecies (Gastropoda: Caenogastropoda: Cyclophoroidea Alycaeidae), pp. 129-134 in Zootaxa 5067 (1) on pages 131-132, DOI: 10.11646/zootaxa.5067.1.9, http://zenodo.org/record/565663
The study of trademark to globalization strategy of branding : the case of S corporation
No full text碩士本研究針對通訊產業的現況及發展趨勢，探討在因應產業環境變化下，如何利用商標品牌結合企業的國際化策略，來降低因市場更動所引發的困難與區域差異所造成的損失，並以其優勢達成區域發展策略，隨著行動裝置便利及普及，因應而起的行動裝置相關的潛在商機，本研究藉由探討一特定公司，透過個案公司的發展歷程瞭解，所開展的多方面國際合作，建立本研究分析架構，歸納出商標品牌企業競爭策略形成之重要相關因素。
根據以上所述，本研究三重點：
一、 探討企業商標品牌之類型、權益以及行銷策略對於國際化之要點與施行之策略方向。
二、 探討國際化策略、獲利模式與通路行銷對於品牌國際化發展目標之相關。
三、 個案分析可瞭解S企業所面臨的市場變動以及組織調整之必要。並探討投入品牌國際化之重要性。This study focused on the present situation and future development of the communicate industry that how they used the trade mark with globalization strategy to control the losses caused by the market changed and to achieve the regional developing strategies through this advantage. According to the mobile device tread and its potential market as a case study to the S corporation. Based on all the above analyses, the frame of this research is built; the key factors in industrial competitive strategy formation are summed up, and these provide references to the trade mark effect to the competition, this study summarizes the conclusion as below:
1. Discussion on the type of corporate trademark brand equity and marketing strategies for policy and implementation of international points of direction
2. Discussion on the globalization strategies, revenue model and channel marketing for the target globalization develop branding related.
3. Case study to know the market changed and necessary to organization adjustment for S corporation and discussion on importance to put in branding globalization.致謝辭 I
中文提要 II
英文提要 III
目錄 IV
圖目錄 V
表目錄 VI
第一章 緒論 1
第一節 研究背景與動機 2
第二節 研究目的 3
第三節 研究範圍與研究限制 4
第四節 研究方法及流程 5
第二章 商標與品牌行銷策略文獻回顧 7
第一節 品牌定義 8
第二節 品牌類型與品牌權益 11
第三節 品牌行銷策略 19
第四節 商標與品牌關連 21
第三章 品牌國際化策略 24
第一節 品牌與獲利模式建立 25
第二節 品牌通路行銷 31
第三節 品牌國際化發展策略 36
第四章 通訊產業周邊品牌S公司個案分析 42
第一節 個案產業現況 43
第二節 個案之全球營運組織與發展歷程 46
第三節 個案品牌發展與通路策略 50
第五章 研究結論與建議 53
參考文獻 55
圖目錄
圖1-1：研究流程圖 6
圖2-1：產品與品牌 9
表目錄
表4-1：2014至2017年全球不同裝置出貨量預估 44
表4-2：S公司之SWOT分析 50學號: 702520080, 學年度: 10
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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