1,720,983 research outputs found
Prophéties autour d'une invasion [Cheng Lan-Ping, yijiujiuwu Runbayue, Zhonggong Wulifantai Shiji Da Yuyan, T Day, (août 1995, La Grande Prédiction Du Siècle: L'attaque De Taiwan Par Les Communistes Chinois) / Lin Yu-Fang, Weixian de yuyan, po «runbayue» de misi, (Une dangereuse prédiction. Brisons le mythe d'«août 1995»)]
No full textCabestan Jean-Pierre. Prophéties autour d'une invasion [Cheng Lan-Ping, yijiujiuwu Runbayue, Zhonggong Wulifantai Shiji Da Yuyan, T Day, (août 1995, La Grande Prédiction Du Siècle: L'attaque De Taiwan Par Les Communistes Chinois) / Lin Yu-Fang, Weixian de yuyan, po «runbayue» de misi, (Une dangereuse prédiction. Brisons le mythe d'«août 1995»)]. In: Perspectives chinoises, n°27, 1995. pp. 60-62
Prophéties autour d'une invasion [Cheng Lan-Ping, yijiujiuwu Runbayue, Zhonggong Wulifantai Shiji Da Yuyan, T Day, (août 1995, La Grande Prédiction Du Siècle: L'attaque De Taiwan Par Les Communistes Chinois) / Lin Yu-Fang, Weixian de yuyan, po «runbayue» de misi, (Une dangereuse prédiction. Brisons le mythe d'«août 1995»)]
No full textCabestan Jean-Pierre. Prophéties autour d'une invasion [Cheng Lan-Ping, yijiujiuwu Runbayue, Zhonggong Wulifantai Shiji Da Yuyan, T Day, (août 1995, La Grande Prédiction Du Siècle: L'attaque De Taiwan Par Les Communistes Chinois) / Lin Yu-Fang, Weixian de yuyan, po «runbayue» de misi, (Une dangereuse prédiction. Brisons le mythe d'«août 1995»)]. In: Perspectives chinoises, n°27, 1995. pp. 60-62
The Quality of Life of New Immigrant Women in Taipei City
No full text本研究目的為瞭解臺北市新移民女性生活品質的狀況，並找出生活品質的預測因子。本研究為橫斷式研究設計，以立意取樣的方式收取設籍於臺北市一年以上的新移民女性。研究者於臺北市新移民女性會館、臺北市12區的區公所開辦的新移民女性團體活動（識字班、電腦班等）發放問卷，共收取120名個案。所使用的工具包括：個人基本資料量表、生活品質量表、社會支持量表。所收集的資料編碼後鍵入電腦以SPSS 17.0版套裝軟體進行資料分析。分析方法包括描述性統計、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關係數、逐步複迴歸。
研究結果顯示，本研究新移民女性的生活品質較平均分略高（3.45分），各範疇以「社會關係範疇」得分最高，其他依序為「心理範疇」、「生理健康範疇」，而以「環境關係範疇」得分最低。與生活品質得分有顯著相關的因素包括：新移民女性的教育程度、職業、與丈夫認識方式、健康狀況、與丈夫關係、夫家經濟與社會支持得分。最後將整體生活品質當作依變項，採逐步法（Stepwise）迴歸分析結果發現，最佳迴歸模式的解釋力為44%，顯著的預測因子為「整體社會支持」、「夫家經濟」、「與丈夫認識方式」與「職業」。
基於社會支持度是影響新移民生活品質的重要因素，社區護理人員應適時提供社會資源，針對有需求的新移民女性家庭做適當的資源轉介。對於無工作、夫家為經濟弱勢或以仲介方式結婚來臺等高危險新移民女性族群，更應小心評估其家庭功能並適時介入，讓新移民女性家庭擁有更高品質的生活。The purpose of this study is to understand and identify the predictive factors on quality of life for new immigrant women in Taipei City. A cross-sectional research design and purposive sampling were used in our study. A total of 120 new immigrant women that have resided in Taipei City for at least one year were recruited from community group activities (such as Chinese literacy classes, computer classes, etc.). These community group activities were provided by the twelve district offices in Taipei City or by the Taipei City New Immigrants’ Hall. Three questionnaires for new immigrant women were used to collect data: (1) demographic Information, (2) questionnaire regarding the quality of life, and (3) questionnaire of social support. All data were coded and analyzed using SPSS version 17.0 with descriptive statistics, independent t-test, one-way ANOVA, Pearson product-moment correlation coefficient, and stepwise multiple regression.
Our findings have indicated that the participants in this study had slightly higher than average scores in quality of life (3.45 points). The mean scores of quality of life subscales in descending order were the social relationship domain, psychological domain, physical domain, and environmental domain. The significant associated demographic factors for new immigrant women quality of life were education, working status, acquaintance way with spouse, current health status, relationships with spouse, and economic status of the family of the spouse. Our findings also indicated that the social support and quality of life were significant and positively correlated. Based on the multiple regression analysis results, the social support, the economic status of the family of spouse, acquaintance way with spouse, and working status were significant variables that explained the 44% of the total variance in quality of life. In order to improve better quality of life for new immigrant women, community health nurses should provide more social support and available community resources for them. For these new immigrant women that are unemployed, with low economic status, or got married through marriage brokers, community health nurses must carefully assess how their family functions and provide proper intervention to improve their quality of life
The effects of service types, advertising appeals and attributes on advertising effectiveness
No full text由於服務業的無形性(intangibility)，消費者難以在購買前瞭解服務的過程與結果，也缺乏客觀具體的標準來判斷服務的內容與價值，因而提高了顧客的知覺風險。所以應如何藉由適宜的廣告設計方式將無形的服務有形化，是一項重要的研究議題。本研究參考Stafford and Day (1995)的實驗架構並進行變數修改，探討在不同的服務業類型下，平面廣告中廣告訴求方式與屬性類別對廣告效果(廣告態度、品牌態度與購買意願)的影響。 本研究採用實驗設計法，以「服務業類型」、「廣告文字訴求」與「屬性類別」為自變數，分成「歡樂性用途」與「功能性用途」兩種服務業；「感性」與「理性」兩種廣告訴求；「過程屬性」與「結果屬性」兩種類別，共八個實驗組，並以台灣大學管理學院之大學部以及研究所的學生為施測對象，來進行研究。究結果指出：、在功能性服務業類型下，理性訴求比感性訴求產生較佳的廣告態度與購買意願；而在歡樂性服務業類型下，感性訴求比理性訴求產生較佳的廣告態度、品牌態度與購買意願。、在功能性服務業類型下，結果屬性比過程屬性產生較佳的廣告態度、品牌態度與購買意願；而在歡樂性服務業類型下，過程屬性比結果屬性產生較佳的廣告態度、品牌態度與購買意願。、在功能性服務業類型下，理性訴求和結果屬性的搭配方式比其他的搭配方式產生較佳的廣告態度、品牌態度與購買意願；而在歡樂性服務業類型下，感性訴求與過程屬性的搭配方式比其他的搭配方式產生較佳的品牌態度。Because of the intangibility of services, it is diffcult for customers to realize the processes and the outcomes of services. Consumers also do not have objective and tangible standards to evaluate the content and the value of services, so consumers’perceived risk has been increasing. Advertising strategy is an important tool to slove the problems caused by intanginility of service. This thesis explores the potential effects of advertising appeals and attributes in print media on ad effectiveness (including attitude toward ad, attitude toward the brand and patronage intention) for two different service types. Using college and graduate students at National Taiwan University as respondents, a 2×2× 2 between subject experimental design was conducted. Independent variables were service type (utilitarian versus hedonic service), advertising appeal (rational versus emotional appeal), and attribute (outcome versus process attribute). The conclusions are as follows：.As for utilitarian service, print ad with rational appeal results in higher level of attitude toward the ad and patronage intention. As for hedonic service, print ad with emotional appeal results in higher level of attitude toward the ad, attitude toward the brand and patronage intention..As for utilitarian service, print ad with outcome attribute results in higher level of attitude toward the ad, attitude toward the brand and patronage intention. As for hedonic service, print ad with process attribute results in higher level of attitude toward the ad, attitude toward the brand and patronage intention..As for utilitarian service, print ad with rational appeal and outcome attribute results in greater attitude toward the ad, attitude toward the brand and patronage intention than other combinations. As for hedonic service, print ad with emotional appeal and process attribute results in greater attitude toward the brand than other combinations.論文摘要..........................Ihesis Abstract...................II錄..............................IV目錄............................VI目錄............................VIII一章 緒論......................1第一節 研究背景與動機............1第二節 研究目的..................4二章 文獻探討..................5第一節 服務的概念................5第二節 廣告文字訴求..............14第三節 過程屬性與結果屬性........22三章 研究方法..................34第一節 研究架構..................34第二節 研究假說..................35第三節 研究變數之定義與衡量方法..39第四節 前測......................43第五節 研究設計..................53第六節 資料處理與分析方式........62四章 研究結果..................63第一節 樣本回收情況與分布........63第二節 信度分析..................64第三節 操弄檢定..................65第四節 假說檢定..................71第五節 實驗假說之驗證............79第六節 其他發現..................80五章 結論與建議 ................87第一節 研究結論..................87第二節 研究討論..................89第三節 行銷意涵..................94第四節 研究限制..................95第五節 後續研究建議..............96考文獻..........................98中文文獻 .........................98英文文獻 .........................98錄..............................111附錄一：前測一問卷...............111附錄二：前測二問卷...............113附錄三：前測三問卷...............115附錄四：正式實驗之平面廣告.......118附錄五：正式問卷—功能性服務業...119附錄五：正式問卷—歡樂性服務業...12
The Effect of Educational Mobility on the Preference of Political Party
No full text本文利用「台灣社會變遷調查」的資料，探討教育流動對於政黨偏好的影響。在二元與多元邏輯迴歸分析中皆發現，教育程度向上流動的民眾，較傾向於偏好泛藍政黨，而此顯著性的結果主要出現在閩南族群與最年輕的第三代。另外一個重要的發現是，教育流動對政黨偏好的影響，只出現在接受台灣教育的民眾，即較有可能受到國民黨教育政策恩惠的一群人，特別是教育資源相對豐富的台灣西部地區，可以看到教育向上流動的民眾較傾向於偏好泛藍政黨。目錄. 前言 1. 文獻回顧 32.1 過去尋找的「主要分歧」………………………………………… 32.2 個人與社會背景因素……………………………………………… 52.3 文獻小結、提問與假設…………………………………………… 8. 資料與方法 113.1 資料來源……………………………………………………………113.2 變數說明……………………………………………………………123.3 分析方法……………………………………………………………14. 分析結果 154.1 政黨偏好差異之基本描繪…………………………………………154.2 教育流動對政黨偏好之影響………………………………………18 4.2.1 「藍」與「非藍」：以二元邏輯迴歸作分析……………………18 4.2.2 不同社會區隔之二元邏輯迴歸分析………………………………214.3 再探教育流動對政黨偏好之影響…………………………………25 4.3.1 「藍」、「中立」與「綠」：以多元邏輯迴歸作分析…………25 4.3.2 不同社會區隔之多元邏輯迴歸分析………………………………28. 結論 31考文獻 3
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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