17 research outputs found
Pengukuran Kinerja Departemen Akademik Universitas Bunda Mulia Berdasarkan Pendekatan Malcom Baldridge Criteria for Performance Excellence (Education Criteria)
No full textKualitas menjadi faktor utama bagi konsumen sebelum memutuskan untuk membeli suatu produk (barang atau jasa). Produk dengan kualitas baik. Produk dengan kualitas baik, tahan lama, handal akan menjadi referensi utama bagi konsumen dalam membeli. Yang menarik, tingkat konsumen akan kualitas barang suatu produk telah berubah dari waktu ke waktu dengan tren yang terus meningkat, dimana konsumen semakin selektif dan kritis. Evolusi meningkatnya kualitas dalam rangka memenuhi permintaan dan keinginan pelanggan. Hanya perusahaan yang memperhatikan dan menempatkan kualitas yang baik dapat bertahan di tengah ganasnya persaingan bisnis.\ud
Penelitian ini bertujuan ingin mengetahui hubungan antar Criteria Malcom Baldridge dengan tujuh criteria pendekatan dengan regresi berganda dan sederhana.\ud
Hasil penelitian menunjukan beberapa indicator memiliki hubungan yang cukup berpengaruh , sementara beberapa indicator memiliki hubungan yang lemah. \u
PENGUKURAN TINGKAT KEPUASAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN E-LEARNING PADA UNIVERSITAS BUNDA MULIA\ud
No full textThe level of competition among universities in Indonesia is in a very competitive one. Each university tries to attract new student to choose which university to continue their educational program. This level of competition makes all universities in Indonesia promote themselves and try to develop program and facilities as well as possible. Bunda Mulia University (BMU) has taken a very smart strategy to anticipate this competition by providing E-learning (Electronic Learning) program or it is better known as BM-learning (Bunda Mulia learning). There are many components involved in this program. The most important components of e learning program are the system, lecturers, and students. To increase E- learning facilities, BMU need to put the lecturers and students satisfaction on the first priority. In this research, the writer tries to find out the level of satisfaction from lecturers and students who have been involved in E-learning program. The result of this research could be use as an input for the management of Bunda mulia University
KECEPATAN TINGKAT PENERIMAAN DAN PERILAKU KONSUMEN TERHADAP PRODUK LAMA YANG MENGALAMI PERUBAHAN DAN PRODUK INOVASI BARU DALAM UPAYA MEMASUKI DAN MEREBUT PASAR
No full textAbstractEffectivities of the promotions have always become a hot issue in marketing field. Several marketers don’t measures the effectiveness of the campaign result. Experiences proved for the decreased of using some traditional method in the campaign activity such as commercial advertisement in electronic media. Marketers prefer to choose the application of other promotion methods. Integrated Media Communication (IMC) is the application of the total campaign tools as an integrated method that has been chosen nowadays. The goal of the IMC is to strengthen the company position in every part of the Product Life Cycle (PLC). Begin with the product development, introduction, growth, maturity and decline. How to understand the period of the acceptance from customers in term of a new product development or a product improvement. The effort of the marketer to build the relations with the customer is the key to maintains the market share, increased the growth of a company and returns the scale of profitability.KeywordsManajemen pemasaran, perilaku konsumen, promos
PENGUKURAN TINGKAT KEPUASAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN E-LEARNING PADA UNIVERSITAS BUNDA MULIA
No full textThe level of competition among universities in Indonesia is in a very competitive one. Each univesity tries to attract new student to choose which university to continue their educational program. This level of competition makes all universities in Indonesia promote themselves and try to develop program and facilities as well as possible. Bunda Mulia University (BMU) has taken a very smart strategy to anticipate this competition by providing E-leaning (Electronic Learning) program or it is better known BM-learning (Bunda Mulia learning). They are many components involved in this program. The most important components of e-learning program are the system, lecturers and students. To increase E-learning facilities, BMU need to put lecturers and students satisfaction on the first priority. In this research, the writer tries to find out the level of satisfaction from lecturers and students who have been involved in e-learning program. The result of this research could be use as an input for the management of Bunda Mulia University.Keywords : satisfaction level, lecturers & students, e-learnin
Pengukuran Tingkat Kepuasan Dosen dan Mahasiswa dalam Proses Pembelajaran E-learning pada Universitas Bunda Mulia
No full textThe level of competition among universities in Indonesia is in a very competitive one. Each univesity tries to attract new student to choose which university to continue their educational program. This level of competition makes all universities in Indonesia promote themselves and try to develop program and facilities as well as possible. Bunda Mulia University (BMU) has taken a very smart strategy to anticipate this competition by providing E-leaning (Electronic Learning) program or it is better known BM-learning (Bunda Mulia learning). They are many components involved in this program. The most important components of e-learning program are the system, lecturers and students. To increase E-learning facilities, BMU need to put lecturers and students satisfaction on the first priority. In this research, the writer tries to find out the level of satisfaction from lecturers and students who have been involved in e-learning program. The result of this research could be use as an input for the management of Bunda Mulia University
Assessing the Effects of e-servicescape on Customer Intention: A Study on the Hospital Websites in South Jakarta
No full textAbstractThe impact of the internet is very influential in the development of today's business world. It is crucial for service providers to use their official website to seize potential customers’ attention by creating a website that impresses them. The role of corporate website in service industry is really important because it can present the intangibility elements (physical surroundings) of the service itself. The purpose of this study is try to examine which element of the e-servicescape on hospital websites that significantly influences customers’ perceived quality to encourage potential customers to use the services of the hospital. Quantitative method is conducted using a Spearman Rank correlation for nonparametric data to obtain a significant relationship value of the variables observed
Kecepatan Tingkat Penerimaan dan Perilaku Konsumen terhadap Produk Lama yang Mengalami Perubahan dan Produk Inovasi Baru dalam Upaya Memasuki dan Merebut Pasar
No full textEffectivities of the promotions have always become a hot issue in marketing field. Several marketers don't measures the effectiveness of the campaign result. Experiences proved for the decreased of using some traditional method in the campaign activity such as commercial advertisement in electronic media. Marketers prefer to choose the application of other promotion methods. Integrated Media Communication (IMC) is the application of the total campaign tools as an integrated method that has been chosen nowadays. The goal of the IMC is to strengthen the company position in every part of the Product Life Cycle (PLC). Begin with the product development, introduction, growth, maturity and decline. How to understand the period of the acceptance from customers in term of a new product development or a product improvement. The effort of the marketer to build the relations with the customer is the key to maintains the market share, increased the growth of a company and returns the scale of profitability.KeywordsManajemen pemasaran, perilaku konsumen, promos
Are Physical and Non-Physical Working Environment Effect Employees Productivity with Motivation as an Intervening Factor?
No full textStudi Kelayakan Finansial dan Penentuan Komposisi Penumpang Sarana Transportasi Masal Monorail dengan Berbagai Skenario Jumlah Penumpang (Studi Kasus Jalur Monorail Kampung Melayu-Roxy)
No full textJakarta is a city with high level of traffic problems caused by large number of vehicles. To solve this problem, the local government signed the agreement to build a mass rapid transportation (Monorail) which is assumed more comfortable, faster and cheaper. A feasibility study in term of financial analysis to determine which project should be chosen based on total number of passengers scenarios and the composition of passengers in three ticket price levels (Rp. 3500, Rp. 5500, and Rp. 7500) is described in this research. Using the NVP and the payback period methods, this research concluded that scenario 4, with total number of passengers 150000 persons/day, will provide the highest profit (Rp.890.208.651.879) at a composition number of passengers 1:1:1. This project will still be considered feasible if the total number of passengers decrease at the level of max 42%/day. The lost position is at the level 75000 passengers / day with composition of passengers 2:2:1. At a level of 75000 passengers / day, the project will profit by the increase number of passengers up to 100000/day at 3rd year, with the composition 3:2:1. Another alternative is by establishing a ticket price at Rp2500 for the first 2 years operation time and at Rp. 1000 for the next 20 years, with total number of passengers is 75000 in 1st year, 100000 in 2nd, 125000 in 3rd, 150000 at 4th and continues at this level until the 20th year. The profit will be at Rp 831.133.279.548 by that time and the payback period is 9 years and 1.7 months, predicted.Keywords: Financial Analysis, NPV, Payback Period, Monorai
Penentuan Sistem Kerja Lift Berdasarkan Kecepatan Angkut dengan Menggunakan Simulasi ProModel (Studi Pada Sarana Lift di Universitas Bunda Mulia)
No full textThe purpose of this study is to find the ideal system run for passengers elevators facilities, in term of passengers arrivals, load capacity, in and out passengers distribution to each floor, and layout of classrooms in Bunda Mulia University’s building. Four (4) models of simulations were developed in this research. The four models are: the standard (full floor services of elevators), Model 1 (odd and even services of the elevators), Model 2 (partial and full services of elevators), and model 3 (partial services of elevators). This study found two conditions. Condition 1, based on normal season with the average arrivals distribution passengers of 300 peoples / hour, the best system run of elevator passengers service is the standard model with an average waiting time of 3.88 minutes. The second conditions- with the level of infinite arrivals (unlimited) - provides Model 1 (odd and even services) as the best result), with an average waiting time of 19.26 minutes.Keywords: Simulation, Promodel, Passengers Elevator Mod
