7 research outputs found
The Influence of eWOM Credibility on Visit Intention: An Integrative Moderated Mediation Model
No full textPurpose: This study examines the process by which eWOM susceptibility moderates the strength of indirect links between the perceived credibility of eWOM messages and the intention to visit a destination via the destination image and the perceived usefulness of these messages. Methods: The research hypotheses were tested according to structural equations modelling and Hayes procedure, which made it possible to study simultaneously and rigorously the mediating and moderating effects, and to have a clear view on the model fittness. Results: The results indicate that the mediation links of the destination image on the relationship between perceived credibility and intention to visit a destination, are moderated by the susceptibility of the eWOM (the comments generated by Internet users or the sharing of tourists' experiences on Facebook). This study also indicates that the relationship between the perceived credibility of the eWOM and the intentions to visit a destination is mediated by the usefulness of the eWOM messages and the destination image. Implications: Tourism practitioners seeking to attract tourists can use the eWOM as a communication technique for product and/or service recommendations. Given the powerful influence of the eWOM, it should not be ignored or misused, but managed to improve the effectiveness of marketing strategies in hospitality, tourism and travel
Analyse des effets de médiation modérée de l’eWOM et de l’utilité perçue sur le choix d’une destination touristique. Cas de Taghit
No full textInternational audienc
Analyse des effets de médiation modérée de l’eWOM et de l’utilité perçue sur le choix d’une destination touristique. Cas de Taghit
No full textInternational audienc
Serial Mediation Of Perceived Usefulness And Ewom Adoption In Virtual Communities And The Moderating Effect Of Gender
No full textPurpose – This study analyzes the adoption behavior of eWOM information from the consumer’s
perspective. In virtual communities, this study examines the serial mediation of perceived
usefulness and adoption of eWOM between eWOM characteristics (credibility, quality, and
vivacity) and the intention to visit a tourist destination and gender as a moderator. This study
makes a significant theoretical and practical contribution by the purpose of an integrative
model, according to the ELM model, and by examining the moderating effect of gender.
Design/Methodology/Approach – This study tests the hypothesis using an experimental
scenario simulation method. Signals embedded in various components of the eWOM (stimuli/
scenarios) were used, such as interactivity with the message (Like number, comment, sharing)
or the content of the message (Text, Visual, Video). The new model (based on the ELM
model) was validated by PLS-SEM based on an online survey of 548 members of the virtual
consumption communities where content shared is about tourism and hospitality, tourism
experiences, and recommendations of Algerian tourist destinations.
Findings – The results confirm that perceived usefulness and adoption are two serial mediators
between the relationship between eWOM characteristics and visit intention. Finally, gender
moderates the indirect effect between eWOM quality and the intention to visit.
Originality of the research – This study proposes to develop an integrative model by testing
the serial mediating effects of perceived usefulness and information adoption for the first
time regarding the influence of the three eWOM characteristics on behavioral intention and
investigates the role of gender as a moderato
The principles of responsible management education and responsible tourism strategies: Success, failure or trauma for Generation Z?
No full textThe purpose of this chapter is to present secondary data around how the Principles for Responsible Management Education (PRME) are adopted in a global context whilst making comparisons with the Travel and Tourism Competitiveness Index from the Travel and Tourism Competitiveness Report 2019. The discussion is centred around young adults (Generation Z) and their potential role and importance. In essence, we are trying to examine if tourism sustainability educational practice adopted within countries appears to transition into industry practice. For this, we consider success both from the perspective of tourism sustainability and general economic competitiveness. The findings suggest significant gaps (or current failure) between PRME delivery and achieving tourism sustainability globally, but generally highlights economic success where PRME uptake is strong. Thus, it would appear that PRME is not yet transitioning into industry practice; therefore, more needs to be done or adapted to achieve greater tourism sustainability, and we emphasise the role of Generation Z within this
Serial mediation of perceived usefulness and EWOM adoption in virtual communities and the moderating effect of gender
No full textPurpose– This study analyzes the adoption behavior of eWOM information
from the consumer\u27s perspective. In virtual communities, this study examines the serial
mediation of perceived usefulness and adoption of eWOM between eWOM characteristics
(credibility, quality, and vivacity) and the intention to visit a tourist destination and
gender as a moderator. This study makes a significant theoretical and practical
contribution by the purpose of an integrative model, according to the ELM model, and by
examining the moderating effect of gender.
Design/Methodology/Approach – This study tests the hypothesis using an
experimental scenario simulation method. Signals embedded in various components of the
eWOM (stimuli/scenarios) were used, such as interactivity with the message (Like number,
comment, sharing) or the content of the message (Text, Visual, Video). The new model
(based on the ELM model) was validated by PLS-SEM based on an online survey of 548 members
of the virtual consumption communities where content shared is about tourism and
hospitality, tourism experiences, and recommendations of Algerian tourist destinations.
Findings – The results confirm that perceived usefulness and adoption
are two serial mediators between the relationship between eWOM characteristics and visit
intention. Finally, gender moderates the indirect effect between eWOM quality and the
intention to visit.
Originality of the research – This study proposes to develop an
integrative model by testing the serial mediating effects of perceived usefulness and
information adoption for the first time regarding the influence of the three eWOM
characteristics on behavioral intention and investigates the role of gender as a
moderator
