2 research outputs found
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
No full textTelekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort.
ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to:
i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive.
ii. To find out existing customer awareness in order to understand their needs
iii. To find out the MBSKK’s employees’ readiness in selling the product
iv. To improve the MBSKK’s employees’ marketing skill
ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line
RASISME DALAM �THE WEEKEDNERS� KARYA SHEILA ROBERTS ANALISIS STRUKTURALISME GENETIK
No full textThis research aimed at investigating 1). The structure in the novel of The Weekenders, 2). The
world view in The Weekenders, and 3). The relationship between the world view and the
structure in The Weekenders, using the method applied by Lucien Goldmann structuralism
genetic.
The method applied in this research were qualitative and dialectic in comprehending the
whole structure in the novel of The Weekenders, as well to comprehend the world view of
Sheila Roberts in her novel. The novel itself talked about the live of the people in South
Africa who sought for freedom of racism and the life under apartheid regime, which
segregate and lived based on racial believe, and all believe about racism like social, politic,
economy, education, and many more.
By applying the method of Lucien Goldmann, structuralism genetic, in investigating the
world view expressed by the author, about the racism and the apartheid which implemented
as the social system which bring the believe of racism stronger in the story of The
Weekenders, and caused the segregation and discrimination in all aspects of life such as
social, politic, economy, and education. Both racism and apartheid appeared from a long
history.
The result of the analysis shown that the relationship in the novel like God and the man, the
man and the man, and the man and the world, which lively life under the racism and
separatism, and legitimating to each other about the racism itself, as well the world view
which express and implemented as well legitimated the racism alive in the novel of The
Weekenders by Sheila Roberts
