6,821 research outputs found
Cervicocephalic kinesthetic sensibility in young and middle-aged adults with or without a history of mild neck pain
No full textForce sense in patients with cervical spondylosis-in comparison to normal young and middle-aged adults
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Mediation of beta-endorphin by ginsenoside Rh2 to lower plasma glucose in streptozotocin-induced diabetic rats.
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The Advertising Effect of Personalized DM
No full textThe increased popularity of personal marketing and printing on demand technology has substantially changed the advertising practice. Taking direct mail (DM) as an example, DM is no longer treated as \ue2junk mail\ue2 but useful marketing tool after combining personal information with interesting advertisement, such as combining customers\ue2 credit card statements with customized advertisement based on their purchasing behavior. Personalized DM has become a brand new approach for advertising that may lead to better communication effect.
In this research, we formulated a research framework based on the Advertisement Attitude Mediating Model, which measures the effect of advertisement in three aspects: attitude towards the advertisement, attitude towards the advertised product, and purchase intention. Product category (shopping goods and specialty goods) and need for cognition (high and low) were moderators.
Experiment method was utilized in this research to examine the effect of personalized DM. A total of 329 college students participated the experiment and they were divided into six groups with different settings in three different degrees of personalization (personalized, half-personalized, and none-personalized) and two product categories. Among them, 235 eventually completed the experiment to provide valid data for analysis.
The results include: (1) personalized information has a positive effect on consumers\ue2 attitude towards DM; (2) personalized product recommendation can improve consumers\ue2 attitude towards product and increase their purchase intention; (3) A higher degree of personalization produce the better advertising effects; (4) The effect of personalization varies in different product category. Specialty goods is more suitable for personalized DM than shopping goods; (5) The consumer\ue2s need for cognition does not affect the effect of personalized DM.
Chen, Chih-Ha
Effects of the cooling mode on the structure and strength of porous scaffolds made of chitosan, alginate, and carboxymethyl cellulose by the freeze-gelation method
No full textFunctional abdominal wall reconstruction improves core physiology and quality-of-life
No full textIntroduction One of the goals of modern ventral hernia repair (VHR) is restoring the linea alba by returning the rectus muscles to the midline. Although this practice presumably restores native abdominal wall function, improvement of abdominal wall function has never been measured in a scientific fashion. We hypothesized that a dynamometer could be used to demonstrate an improvement in rectus muscle function after open VHR with restoration of the midline, and that this improvement would be associated with a better quality-of-life. Methods Thirteen patients agreed to dynamometric analysis before and 6 months after an open posterior component separation (Rives-Stoppa technique complimented with a transversus abdominis muscle release) and mesh sublay. Analysis done using a dynamometer (Biodex 3, Corp, Shirley, NY) included measurement of peak torque (PT; N*m) and PT per bodyweight (BW; %) generated during abdominal flexion in 5 settings: Isokinetic analysis at 45°/s and 60°/s as well as isometric analysis at 0°, -15°, and +15°. Power (W) was calculated during isokinetic settings. Quality-of-life was measured using our validated HerQles survey at the time of each dynamometric analysis. Results Thirteen patients (mean age, 54 ± 9 years; mean body mass index, 31 ± 7 kg/m2) underwent repair with restoration of the midline using the aforementioned technique. Mean hernia width was 12.5 cm (range, 5-19). Improvements in PT and PT/BW were significant in all 5 settings (P <.05). Improvement in power during isokinetic analyses at 45°/s and 60°/s was also significant (P <.05). All patients reported an improvement in quality-of-life, which was associated positively with each dynamometric parameter. Conclusion Restoration of the linea alba during VHR is associated with improved abdominal wall functionality. Analysis of rectus muscle function using a dynamometer showed statistical improvement by isokinetic and isometric measurements, all of which were associated with an improvement in quality-of-life
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