1,720,954 research outputs found
Proposal of marketing strategy for the entry of the selected company into the Argentine market
No full textU radu je istražena mogućnost ulaska poduzeća Auric Barrels d.o.o. na argentinsko tržište bačava za vino. Kroz analize makrookoline i mikrookoline ciljanoga tržišta prikazani su čimbenici koji utječu na poslovanje u Argentini, potencijalni klijenti, kao i tržišni lideri koji čine konkurentske snage. Analizom poduzeća identificirane su njegove snage i slabosti te prilike i prijetnje s kojima bi se ono moglo susresti. Provedena su 4 dubinska intervjua s predstavnicima poduzeća i 2 s agentima prodaje iz Argentine. Dobiveni su odgovori na pitanja o općim smjernicama i strategiji poduzeća, poziciji u industriji, izazovima s kojima se ono susreće te o specifičnostima vezanima uz njihove proizvode. Također su prikupljene informacije o stanju i potrebama argentinskoga tržišta, kao i ključne informacije oko uvoznog režima i transporta proizvoda. Na temelju prikupljenih podataka izrađen je prijedlog marketinške strategije s kojom bi Auric Barrels. d. o. o. potencijalno mogao ostvariti proboj i uspjeh na argentinskom tržištu.The study explored the possibility of Auric Barrels d.o.o. entering the Argentine market for wine barrels. Factors influencing business in Argentina, potential clients, and market leaders constituting competitive forces were depicted through analyses of the macro and micro environment of the target market. The company's strengths and weaknesses, as well as opportunities and threats it may face, were identified through company analysis. Four in-depth interviews were conducted with company representatives and two with sales agents from Argentina, providing insights into general guidelines and the company's strategy, its position in the industry, challenges it faces, and product-specific characteristics. Information on the state and needs of the Argentine market, as well as key information on import regulations and product transportation, was also gathered. Based on the collected data, a proposal for a marketing strategy was developed, which could potentially enable Auric Barrels d.o.o. to make a breakthrough and succeed in the Argentine market
Human resources as a factor of competitive advantage on the example of selected companies
No full textLjudski su potencijali danas prepoznati kao najvredniji resurs svakog poduzeća. Glavni su čimbenik koji određuje koliko će poduzeće biti konkurentno u svojoj industriji. Zato je izrazito važno znati ispravno ocijeniti uloženi trud zaposlenika te ih primjereno nagraditi. Ovaj rad prikazuje kako razlike u vrednovanju i nagrađivanju ljudi mogu utjecati na uspješnost poduzeća. Cilj je rada podignuti svijest o tome koliko je bitno znati pravilno vrednovati i nagraditi zaposlenike. U jednom od istraživanih poduzeća ljudi su izrazito motivirani za rad jer ih se pravilno nagrađuje i ohrabruje da rade bolje. To poduzeće postiže mnogo veći profit od drugog analiziranog poduzeća. U njemu su plaće dosta niže, kompenzacija je manje, a time i motiviranosti i volje za kvalitetnijim radom. Nakon provedenog istraživanja jasno se vidi da je ulaganje u ljudski potencijal sigurna investicija, koja će konkurentost poduzeća podignuti na novu, višu razinu.Human resources are recognized as the most valuable resource of any company. They are a major factor in determining the competitiveness of companies in their industry. That is why it is extremely important to be able to properly evaluate the efforts of employees and reward them accordingly. This paper shows how differences in valuing and rewarding people can affect a company’s performance. The aim of the paper is to raise awareness of the importance of knowing how to properly value and reward employees. In one of the surveyed companies, people are highly motivated to work because they are properly rewarded and encouraged to do better. That company generates much higher revenue than the other company analyzed. In the other company, wages and benefits are lower, and therefore motivation and willingness to work too. Research has shown that investing in human resources is a safe investment, which takes the competitiveness of company to a whole new level
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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