124,720 research outputs found
The Evolution of the Sustainability Mindset in Retailing and Service Management
No full textThe topic of sustainability is getting increasing importance around the globe since the 1987 Brundtland Report, by the World Commission on Environment and Development, introduced the concept of sustainable development. The need for organizations to answer the call to sustainability has prompted academics to take up the topic to support them, providing interpretations and management models. However, many relevant questions about sustainability remain unanswered, especially with reference to the retail and services companies. Producing a service offer and being the interface between production and consumption, they can influence pro-sustainability behaviors both upstream and downstream, making a major contribution to sustainability dissemination and achievement.
This chapter deals with the evolution of the sustainability mindset in retailing and service management through a literature review using SCIMAT. The bibliographic research process led to the identification of 363 papers in the period 2006–2022. While there were few scientific contributions until 2015, it is from that date—the year in which the 2030 Agenda was launched—that the interest of researchers has grown exponentially. The analysis revealed four clusters of themes on sustainability topic: the themes of utmost importance which are well-developed by scholars, the niche or marginal themes, the emerging or declining themes, and, finally, the relevant but still underdeveloped themes. The authors of this book have focused their attention on the latter to provide a structural guide to sustainability in the service industry, with an eye to specific emerging service sectors
Managing Sustainability. Perspectives From Retailing and Services
No full textCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy
Predict excessive use of massively multi-player online role-playing games: The role of social anxiety and identification with the character
No full textAs the popularity of computer games has grown, questions are being raised about their excessive use and factors related to addictive behaviours. This study investigates whether social anxiety and connection with the character affect game involvement and game dependency in Massively Multi-Player Online Role-Playing Games (MMPORGs). Furthermore, the mediating effect of identification with the character is assumed in the relationships between social anxiety and (a) game involvement and (b) game dependency. A survey with 264 Italians who engaged in MMPORGs was conducted. Structural equation modelling was used to estimate the hypothesized relationships.
The analysis confirmed that social anxiety and identification with the character play a crucial role in the development of problematic behaviours. Identification with the character also acts as a mediator in the social anxiety – game addiction relationship. The findings may improve the understanding of MMPORGs players’ behaviour and provide implications for policy makers, health professionals and marketers to encourage and promote responsible online gaming
Managing sustainability. Perspectives from retailing and services
No full textCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability.
Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy
Il miglioramento dell’efficacia del volantino nella creazione di traffico al punto vendita.
No full textProduct packaging and consumers’ emotional response. Does spatial representation influence product evaluation and choice?
No full textPurpose – The purpose of this paper is to investigate the influence of different spatial representations (foreground and background) of a product
image on the package on the consumer emotional state and intention to buy the product, drawing upon the construal level theory (CLT).
Design/methodology/approach – Two between-subjects experimental designs were conducted. A face-reading software was used to measure the
emotional reactions of participants while watching the stimuli.
Findings – Empirical results showed that the foreground representation of the product, triggered by a lower perceived psychological distance
between the subject and the product, generates more positive emotional responses compared to the background representation. However, the
purchase intention did not significantly differ between the foreground condition and the background condition.
Research limitations/implications – The study enriches the literature on CLT and provides some guidance to manufacturers and product managers
for the understanding of the role of packaging in influencing consumer behaviour.
Originality/value – The paper contributes to the research on the presence of the product imagery on the package. The focus is shifted from the
presence/absence of the picture to its position (proximal or distal). This aspect has been neglected in previous studies. Moreover, it is the first
application of face reading to support CLT basic assumption and enrich extant marketing research on packaging
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