1,720,998 research outputs found
Environmental issues to profile the consumers' attitude: a latent segmentation approach
No full textDuring the last three decades, the international debate on environmental issues as sustainability in tourism sector has increased due to the fast growth that this kind of tourism has experienced internationally. From a demand-side perspective recent literature highlighted that consumer fundamental beliefs (e.g., value orientations) are shifting toward a higher degree of post materialism which in turn positively affect consumers' pro-environmental attitudes and behaviors. Despite this, it could be argued that there is still a need for deeper investigation of the consumer's attitude towards sustainable tourism especially in regard to specific countries, such as Italy, where very poor research has been published internationally around the topic. Adopting a demand-side perspective, this study was therefore carried out to profile Italian consumers based on their attitude toward environmental and sustainable tourism also considering their socio-demographic characteristics (age, gender, civil status, level of education, occupation and income). To achieve this aim, exploratory and confirmatory factor analyses were used to identify the underpinning dimensions of what is meant by sustainable tourism, and these factors were used to profile the respondent using a latent segmentation approach. Findings reveal that four clusters can be identified (namely: "the absolutes", "the motivated", "the intentionals" and "the skepticals") and that significant differences between these do exist based on socio-demographic characteristics of respondents. Findings provide insights from an under-investigated country (Italy), which is one of the most important sources of the tourism market for European and non-European tourism destinations, thus offering practical recommendations for tourism businesses, policy environmental makers, and destination marketers interested in targeting the Italian tourism demand and/or in promoting further growth of environmental and sustainable tourism
Profiling Tourists Based on Their Perceptions of the Trustworthiness of Different Types of Peer-to-Peer Applications
No full textInternet and user-generated content versus high-street travel agencies: a latent gold segmentation in the context of Italy
No full textThis study aims at profiling Italian consumers based on their views for and against disintermediation along with the extent to which user-generated content (UGC), rather than information provided by high street travel agencies, influences their choices. A web-based survey was carried out and a convenience sample of 1,699 complete questionnaires was obtained. Latent gold segmentation was applied to three factors identified by running exploratory factor analysis on a list of 12 statements used to investigate the respondents' views toward the topic of disintermediation and UGC. Three clusters were identified: lookers, moderate bookers, and bookers. A chi-square test shows that significant differences exist between the three clusters based on age, education, income, and the extent to which they change accommodation suggested by a travel agent after having read UGC. Contributions to the body of knowledge and managerial implications are discussed and suggestions for further research are given
Influence of online buyers profile on retail disintermediation: An empirical study on the Spanish hospitality sector
No full textAdoption of social networking sites by Italian
No full textSocial networking sites (SNS) have becoming a mass phenomenon,
positioning as one of the most popular online means of communication. So, they
have appeared as new communication tools between people and organizations. Due
to the growing importance of SNS and the many advantages offered to companies,
the main objective of this research is to study the adoption and use of SNS by Italian
users, on the basis of a technology acceptance model by adding the trust and
perceived risk variables, as they are essential when uncertainty is present. Results
support the positive relationships and influences between variables from an extended
technology acceptance model. Some practical implications are exposed to
explain the importance of the adoption of SNS by users for business sector
Innovating with customers online: A comparative study of European customers’ motives to co-create
No full textAnalyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Looker
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