2,182 research outputs found
Development of Profitability Reports at Planray Oy
No full textThis thesis focused on developing and visualising profitability with the help of Power BI at Planray Oy. The aim was to create dynamic reports based on real-time data to support profitability analysis and measurement.
Planray Oy, a trace heating automation company in Kajaani, Finland commissioned the thesis. Microsoft excel was used to create profitability reports in Planray Oy for over 25 years. The problem with Excel reports was the static behaviour and difficulty in analysing the hidden data. The maintenance of Excel reports was high as well since it required manual updates on a weekly basis. This development thesis tackled the research problem and provided a better solution in relation to the expectations of the client.
Theory of profitability, financial statements, and visualizations was addressed in the thesis. Through the deeper understanding of the topic, it was possible to identify the most significant variables for the profitability measurement.
The thesis included an interview with the managing director of Planray Oy. The purpose of the inter-view was to understand the reasons behind shifting from using excel to Power BI for developing profit-ability reports as well as the requirements and expectation from the Power BI reports. A section of the interview also focused on the profitability measurements and their visualizations.
The thesis was based on a development research approach and hence, V-development method was used to create the reports. V-development method comprised of the perfect process flow needed to create the specific reports for Planray Oy. By following the V-development method, the process was conducted efficiently.
Final profitability reports were developed at the end of the process, which solved the limitations of excel and provided greater opportunity for analysis to the stakeholders of Planray Oy. The final result was based on real-time data to provide accurate measurements and included dynamic visualizations for easier understanding of the topic.
The reports were used by the management team at Planray Oy and future recommendations on improvement of the reports were also provided by the author
Market Entry to Japan : Case: Merkityskirjat Oy
No full textThe purpose of the study is to explore the potential of an independent children’s book publishing company to internationalize in the Japanese market. The aim of the study is to answer the question: What opportunities does an independent small publishing company have for internationalization? The study was carried out in cooperation with the case company Merkityskirjat Oy.
The study consists of two main parts: a theoretical and empirical part. The theoretical basis is formed by the foreign market entry theories, methods, introduction of the Japanese market and introduction of the case company Merkityskirjat Oy. The geographical focus has been limited to the Japanese market, because there is already successful Finnish children’s literature there.
In the empirical section of the study, the author utilized the qualitative approach. The empirical part is formed by data analysis, analysis of the entry strategy and discussion of the results. In this thesis the data was collected through an email survey. The empirical part ends with a conclusion including the answers to the research questions, discussion of the validity and reliability of the thesis and finally the suggestions on further studies.
The study indicates that an opportunity for internationalization would be a partnership or joint venture with a local company. This would allow Merkityskirjat Oy to integrate better with the target country, to know its market and to accumulate more relationships. Internationalization is not dependent on the size of the company and there are opportunities as long as a suitable market is found
Occupational Safety and Health : Case: Norstat Finland Oy
No full textThis thesis was recommended to the author by the case company Norstat Finland Oy. They hoped for recommendations for their occupational safety and health.
The topic of occupational safety and health is covered extensively along with the responsibilities of employers and employees with occupational safety and health
Main way of finding out such issues came from the personal interviews along with data collection methods by the author.
The recommendations given by the author included to create a quiet room in the offices for use during breaks along with instructions for exercises that employees could do on their chairs
Digital Marketing Plan for Pho 17 OY
No full textThis product-based thesis focuses on the research and create a digital marketing plan for Pho 17 OY. Pho 17 OY is a small company in restaurant industry, located in the capital region of Finland. The implementation of digital marketing activities is the most weaknesses of the company that has effects on developing and attracting new customers of the company. The main goals of this thesis is to create a practical digital marketing plan which helps the company increase their brand awareness and sales, retain current customers and attract new customers visiting the restaurant through different digital marketing channels like website, Facebook, and Instagram.
This thesis consists of a theoretical part and an empirical part. The theoretical part includes the definitions of digital marketing and digital marketing plan as well as the main components of digital marketing. The empirical part consists of the analysis of the company and competitors using the analysis tools SWOT and SOSTAC. This analysis shows the difficulties that the company is facing and the areas that they need to improve in the business operations. Moreover, based on this analysis, the author will present recommendations for the implementation of digital marketing activities for each digital marketing channels.
This project was done in about three months. The author used different research materials for creating the theoretical framework and providing some definitions in the empirical part. After that, the author developed a practical plan based on gathered research. Before finalizing the thesis, the digital marketing plan was presented to the CEO of the company to get some feedbacks and make corrections or changes
Marketing Communications Plan for Jolla Oy
No full textThesis commissioned by Jolla Oy, founded in 2011 and developer of mobile operating system, Sailfish OS. In 2015 the company changed their business strategy and their marketing activities failed to adapt to the new change. The author was commissioned to develop a marketing communications plan that would reflect on their business strategy, target audience and key messages.
The author researched concepts and theories such as Marketing, Marketing Plan, Business-to-Business Marketing, Integrated Marketing Communications, Communications Planning Framework – PASTAE, Business-to-Business Buyer’s Journey and RACE Framework. With the objective of having a theoretical background to produce the marketing communications plan. The author conducted a qualitative research in the form of interviews on the two major shareholders of the commissioner: the marketing team and business customers. The interview conducted on the marketing team provided insight into the current marketing activities performed by the commissioner. The interview conducted on the customers, was based on the Business-to-Business Buyer’s Journey and gave in- sights on the content customers need in each stage of the journey. Apart from the theoretical framework and qualitative research, the author investigated best practices for business-to-business marketing communication activities.
Based on the primary and secondary data gathered the author was able to develop a marketing communications plan that would reflect the commissioner’s business strategy, target audience and key messages. In addition, a set of recommendations were included with best practices for Business-to-Business Marketing activities. This includes a new set of key messages, more specific target audience, and a list of channels and content which performs better on Business-to-Business customers. Finally, the author provided the com- missioner with a content calendar which would allow for future planning with a suggested timeline for the activities suggested
Poistokankaiden ennaltaehkäisy ja hyödyntäminen kestävästi : Case Foxa Oy
No full textTämän opinnäytetyön toimeksiantaja oli forssalainen Foxa Oy, joka kehittää, valmistuttaa ja myy työ- armeija- ja ulkoiluvaatekankaita. Vaativaan käyttöön suunniteltujen kankaiden valikoima on laaja ja myynti suuntautuu kotimaan lisäksi kansainvälisille markkinoille. Foxa Oy:n toiminnan perustana on vahva tuotekehitysosaaminen, ja kankaiden laadun varmistaa oma tekstiililaboratorio.
Opinnäytetyön tavoitteena oli löytää keinoja poistokankaiden ennaltaehkäisyyn ja kestävään hyödyntämiseen. Opinnäytetyössä selvitettiin varastoon jäävien A-laatuisten ja laatuvaatimukset alittavien kankaiden kokonaistilannetta ja laadussa ilmenneitä ongelmia. Toiminnallisen tutkimuksen tiedonkeruumenetelmänä käytettiin tutkijan osallistuvaa havainnointia Foxa Oy:n tekstiililaboratoriossa työskentelyn yhteydessä.
EU:n jätesäädösdirektiivi (EU) 2018/851 velvoittaa jäsenvaltiot edistämään resurssitehokkaiden ja kestävän kehityksen mukaisten ratkaisujen kehittämistä. Tekstiilien osalta direktiivi rajoittaa ja säätelee kemikaalien käyttöä ja ohjaa kansallista lainsäädäntöä kohti kiertotalouden mukaista toimintamallia.
Tutkimuksessa Foxa Oy:n laadunhallinta todettiin toimivaksi, eikä siihen ole tarpeen tehdä erillistä lisäohjeistusta. Markkinoinnissa oleellista on myyjien ammattitaito ja asiakkaiden tarpeiden kartoittaminen. Tutkimuksessa selvisi, että tekstiiliteollisuudessa tapahtuvat muutokset tulisi ottaa huomioon jo tuotesuunnittelussa. Kuitujen kierrätettävyys ja raaka-aineiden vaihtuminen öljypohjaisista biohajoaviin on tulevaisuuden haaste. Tuotteiden sijaan saatetaan tulevaisuudessa myydä palveluita.This Bachelor’s Thesis was commissioned by Foxa Oy at Forssa. Foxa Oy develops and procures work, military and outdoor clothing fabrics for demanding use. The selection of fabrics is wide for both the domestic and international markets. The operating model of the company is based on its expertise in product development and quality management in its own textile laboratory.
The aim of this thesis was to find ways for the prevention and sustainable utilization of removal fabrics. In this functional thesis, the overall state of A-grade fabrics and problems with fabrics below quality requirements left in the storage were determined and discussed. The method used for the research data collection was based on the participative observation by the author when working at the textile laboratory of Foxa Oy.
EU Waste Framework Directive (EU) 2018/851 obliges member states to promote the development of resource efficient and sustainable solutions. Concerning textiles, the Waste Framework Directive restricts and regulates the use of chemicals and directs national legislation towards a circular economy approach.
The results show that the quality management at Foxa Oy is working well and no special instructions are needed. In marketing, the skills of the sales personnel and the customer sensitivity are essential. In addition, the required changes in the textile industry should already be considered in product design. In the future, maybe more services than products will be sold and recycling of fibers, changing oil based raw materials to biodegradables will become top priority challenges
Modification of anisotropic mechanical properties in recrystallized oxide dispersion strengthened ferritic alloy
No full textAnisotropic mechanical properties of recrystallized commercial grade Fe-20%Cr ferritic oxide dispersion strengthened alloys were investigated. Recrystallized microstructures were modified through preannealing and partial-recrystallization heat treatments. resulting in more isotropic mechanical properties in both longitudinal and transverse directions. (c) 2005 Acta Materialia Inc. Published by Elsevier Ltd. All rights reserved
Fabrication Process and Magnetostriction of Infiltrated Terfenol-D/Epoxy Composite
No full textGiant magnetostrictive composites have attracted a great deal of attention by supplementing shortcomings of monolithic Terfenol-D such as brittleness, eddy current loss and formability. Recently, infiltrated Terfenol-D/Epoxy composite has been developed as an alternative composite. This composite was fabricated by an unidirectional solidification of Terfenol-D followed by an infiltration of epoxy. The iron content in composite has been changed in order to control volume fraction of RFe2 phase producing magnetostriction on Terfenol-D/Epoxy composite. The magnetostriction of both as-grown and infiltrated Terfenol-D/Epoxy composite was measured to confirm the effects of eutectic phase and heat treatment on magnetostriction. The enhancement of magnetostriction of Terfenol-D/Epoxy composite was mostly contributed by the eutectic phase through the hindering of movement and rotation of domain walls. The magnetostriction modelling of Terfenol-D/Epoxy composite was suggested, based on the change of texture and elastic modulus. The suggested model was in good agreements with the experimental results on the measurement of magnetostriction of Terfenol-D/Epoxy composite
Bilayer thickness effects on nanoindentation behavior of Ag/Ni multilayers
No full textThe effects of bilayer thickness on the mechanical behavior of Ag/Ni nanomultilayers have been investigated by nanoindentation hardness and creep tests. The hardness increased with decreasing bilayer thickness, although as the bilayer thickness decreased below 8 nm there was a decrease in hardness that correlated well with increasing creep rate. The dependence of the creep rate on the bilayer thickness reveals that the grain boundary deformation is more dominant at bilayer thicknesses below 8 nm. (c) 2007 Acta Materialia Inc. Published by Elsevier Ltd. All rights reserved
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