1,721,246 research outputs found
STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA WARUNG SATE KAMBING PAK KUWAT TULUNGAGUNG PERSPEKTIF MANAJAMEN BISNIS SYARIAH
Get PDFSkripsi dengan judul “Strategi Pemasaran dalam Meningkatkan Volume
Penjualan pada Warung Sate Kambing Pak Kuwat Tulungagung Perspektif
Manajamen Bisnis Syariah” yang ditulis oleh Denny Rusdiana Dwi Pransiska
dengan NIM 12405183124 Progam Studi Manajemen Bisnis Syariah Fakultas
Ekonomi dan Bisnis Islam UIN Sayyid Ali Rahmatullah Tulungagung.
Pembimbing : Dr. Nur Aziz Muslim, M.H.I.
Penelitian ini dilatarbelakangi oleh semakin banyaknya persaingan bisnis
yang bergerak dalam bidang kuliner serupa, hal ini yang mendorong Warung Sate
Kambing Pak Kuwat Tulungagung untuk dapat meningkatkan volume
penjualannya dengan menerapkan strategi pemasaran sesuai perkembangan
zaman. Dengan melakukan bauran pemasaran 4P yaitu dengan product, price,
place dan promotion sehingga dapat meningkatkan volume penjualan
produknya. Menerapkan strategi pemasaran sesuai bisnis islam juga dapat
menambah kepuasan konsumen sehingga dapat mempertahankan konsumen.
Fokus penelitian yang terdapat dalam skripsi ini adalah sebagai berikut 1)
Bagaimana strategi pemasaran Warung Sate Kambing Pak Kuwat Tulungagung
dalam meningkatkan volume penjualan produk? 2) Bagaimana hambatan strategi
pemasaran Warung Sate Kambing Pak Kuwat Tulungagung dalam meningkatkan
volume penjualan produknya? 3) Bagaimana solusi strategi pemasaran Warung
Sate Kambing Pak Kuwat Tulungagung dalam meningkatkan volume penjualan
produknya? 4) Bagaimana strategi pemasaran untuk meningkatkan volume
penjualan produk di Warung Sate Kambing Pak Kuwat Tulungagung dalam
perspektif Manajemen Bisnis Syariah?
Penelitian ini menggunakan metode kualitatif dengan jenis penelitian
deskriptif. Sumber data yang digunakan dalam penelitian ini adalah data primer
dan data sekunder. Data ini diperoleh dari observasi, wawancara dan
dokumentasi.
Hasil yang telah diperoleh dari penelitian ini adalah 1) Warung Sate
Kambing Pak Kuwat Tulungagung menerapkan strategi pemasaran yaitu
marketing mix untuk meningkatkan volume penjualannya. 2) Kendala yang
dialami dalam menjalankan bisnis ini diantaranya terkait pelayanan yang kurang
memuaskan, harga bahan baku yang tidak menentu, produk yang kurang inovasi
dan promosi yang masih minim di awal bisnis didirikan 3) Solusi yang didapat
atas adanya kendala yaitu dengan meningkatkan kualitas dari karyawan,
memperhitungkan dengan lebih rinci antara pengeluaran dan pemasukan,
membuat inovasi atau menambah menu makanan, dan mengandalkan media sosial
serta marketplace untuk meningkatkan penjualan produk. 4) Menerapkan
pemasaran secara konvensional dengan tidak mengabaikan prinsip-prinsip sesuai
syariah islam dengan cara sebagai berikut: promosi yang wajar, prinsip konsumen
adalah raja, memiliki kepribadian spiritual, etika berperilaku baik dan etika
bersikap melayani serta rendah hati.
Kata kunci: Strategi Pemasaran, Warung Sate Kambing Pak Kuwat
Tulungagung, Strategi Pemasaran Islam
Kutab Minar, Seen from Outside the Court of the Kuwat-ul-Islam Mosque
No full textIndia. Kutab Minar, Seen from Outside the Court of the Kuwat-ul-Islam Mosque; Southern Gateway, the Alai Darwazah. South of Delhi. (1911)Archived web contentSUNY BrockportLantern Slides of Indi
Kutab Minar, Seen from Outside the Court of the Kuwat-ul-Islam Mosque
No full textIndia. Kutab Minar, Seen from Outside the Court of the Kuwat-ul-Islam Mosque; Southern Gateway, the Alai Darwazah. South of Delhi. (1911)https://digitalcommons.brockport.edu/india_slides/1047/thumbnail.jp
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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