2,500 research outputs found
Veel CRM-initiatieven sterven in schoonheid
No full textMet CRM-systemen meer winst en loyalere klanten’, dat is het idee. Maar de praktijk ziet er heel anders uit. Een CRM-implementatie, concluderen Fred Heemstra, Arjan Jonker en Rob Kusters, levert altijd resultaten op: sommige zijn niet bedoeld, sommige zijn niet verwacht en de meeste vallen tegen. Het gevaar bestaat zelfs dat men met een CRM-systeem omzet verliest
Eenzijdige risico-inventarisaties bedreigen IT-projecten
No full textElke projectmanagementmethode besteedt aandacht aan de risico’s die IT-projecten lopen. Het inventariseren van de risico’s gebeurt echter vaak slordig. In plaats van een ondersteuning wordt een risico-inventarisatie dan een bedreiging voor IT-projecten, constateren Fred Heemstra, Rob Kusters en Ruud Snel. Dit is het tweede en laatste artikel in een serie over risicomanagement
Zeventig procent van alle crm-projecten levert geen verbetering op
No full textZeventig procent van alle CRM-projecten levert geen verbetering op. Dit staat boven het verhaal geschreven door Arjan Jonker, Fred Heemstra en Rob Kusters. Na een empirisch onderzoek bij tien organisaties in de financiële sector komen de auteurs van dit artikel onder meer tot de bevinding dat CRM-implementaties in het algemeen geen denderend succes zijn. Toch is CRM in. En niet zonder reden. Het binnenhalen van een nieuwe klant is vijf keer zo duur als het vasthouden van een bestaande klant
Adventures of a currency trader : a fable about trading, courage, and doing the right thing / Rob Booker.
No full textIncludes index.Book fair 2012.xv, 221 pages :Praise for ADVENTURES of a CURRENCY TRADER "A truly easy, unique, and enjoyable read! Rob has done it onceagain to teach us in the funniest way possible...
how not to make themost common trading mistakes. If you are tired of reading how-tobooks, this is perfect for you. I highly recommend this book to alltraders. Everyone will learn something about themselves by readingthis book."—Kathy Lien, author, Day Trading the Currency Market,and Chief Strategist, www.dailyfx.com"Adventures of a Currency Trader is a must read foranyone who has ever traded or is thinking about trading in theForex markets. Rob Booker has a unique way of taking years ofmarket knowledge and transforming it into an educational andentertaining experience. It has quickly become a cult classic in mytrading library!"—H. Jack Bouroudjian, Principal, Brewer Investment Group"Brilliant! Rob's humor and humanity shine through in thisparable about trading and life. Filled with wisdom and wit, it's anexhilarating rollercoaster ride through the peaks and valleys ofthe learning curve, with many valuable lessons learned along theway."—Ed Ponsi, President, FXEducator.com"Rob's fable of everyman 'Harry Banes' is destined to become atrading classic. This is both the missing piece and the foundationthat comes before the strategies and methodologies. The search forthe Holy Grail begins and ends in the heart and mind. The journeyis authentic and real and if you're willing to take it with Rob,you will be rewarded in the end. Seldom has psychology and wisdombeen so entertaining!"—Raghee Horner, trader and author of Forex Trading forMaximum Profit and Days of Forex Trading"In a series of insightful and entertaining vignettes, RobBooker teaches both the novice and the experienced trader some hardwon truths about the currency market. It's a must read book writtenby a guy who survived the trenches and went on to prosper in thebiggest and most competitive financial market in the world."—Boris Schlossberg, Senior Currency Strategist, Forex CapitalMarkets LLC, and author of Technical Analysis of the CurrencyMarke
Software cost estimation in the Netherlands: ten years later
No full textIn 1988 a Dutch large scale survey on the state of the art in practice of software cost
estimation and control showed disappointing results. The survey was repeated in 1998. Since then, additional research has resulted in more consensus what good practices in the area mean. In 1998 a comparable survey has been carried out with the intend of finding out if these good practices have been adopted in practice and to see if this resulted in better estimations. The result of this survey is presented in this paper
Software cost estimation in the Netherlands : 10 years later
No full textIn 1988 a Dutch large scale survey on the state of the art in practice of software cost estimation and control showed disappointing results. The survey was repeated in 1998. Since then, additional research has resulted in more consensus what good practices in the area mean. In 1998 a comparable survey has been carried out with the intend of finding out if these good practices have been adopted in practice and to see if this resulted in better estimations. The result of this survey is presented in this paper
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