1,720,954 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The use of Inbound marketing in tourism
No full textRazvojem digitalnoga marketinga promijenio se način na koji se komunicira i kupuju
proizvodi ili usluge. U radu se objašnjava pojam inbound marketinga, oblik marketinga koji
zahtijeva pažljivo ciljanje potrošača i komunikaciju pomoću kvalitetno stvorenoga sadržaja.
Ujedno se smatra marketingom 21. stoljeća te obuhvaća marketinške aktivnosti koje ciljano
privlače potrošače, odnosno potrošači sami traže određene informacije, dobra i usluge. Cilj
inbound marketinga nije samo da privuče nego i pomaže, održava i osnažuje potrošače i
nakon što je usluga i/ili proizvod konzumiran. Korisnici zainteresirani slikovnim sadržajem
počinju tražiti informacije, odnosno tekstualni sadržaj, pri čemu glavnu ulogu ima marketing
sadržaja kao najvažnija komponenta inbound marketinga. U današnje se vrijeme javlja
takozvana buka u komunikacijskim kanalima te je nužno ponuditi korisniku pravu vrijednost,
zainteresirati ga i educirati za ono što mu je potrebno i što traži. Kreiranjem odgovarajućega
sadržaja privlače se korisnici koji se na kraju pretvaraju u promotore, što je i krajnji cilj
inbound marketinga. Marketingom u obliku elektroničke pošte izravnom komunikacijom
prema potencijalnim gostima postižu se brojne koristi, kao na primjer pravodobno
informiranje, povećanje prodaje, svjesnost o marki, lojalnost i interaktivnost. Za razliku od
tradicionalnih načina masovne komunikacije uz pomoć različitih medija, marketing je putem
e-maila jeftiniji i učinkovitiji. U turizmu se sve više razvijaju sadržaji koje kreira posjetitelj
ili gost. Tu se ubrajaju različite raspravljačke grupe, blogovi, videosadržaji i prisutnost na
različitim društvenim mrežama. Takva vrsta informiranja o destinacijama postaje sve više
dominantna, pa čak i sastavni dio planiranja putovanja. U okviru rada provedeno je
istraživanje uz pomoć online anketnoga upitnika čiji je cilj utvrditi utjecaj blogova na odabir
turističke destinacije. Provedenim istraživanjem može se zaključiti da blogovi koji imaju
temu putovanja s dobrim sadržajem i fotografijama mogu privući i naposljetku promijeniti
mišljenje pojedinaca
Primjena bihevioralne ekonomije u formiranju javnih politika
No full textCijeli svoj život pojedinac donosi odluke. Ekonomija u suštini promatra pojedinca, kako se
ponaša, kako donosi odluke i kako njegovo ponašanje u konačnici utječe na ostale sudionike na
tržištu. Prema klasičnoj teoriji, pojedinac je smatran homo oeconomicusom, odnosno sve
donesene odluke u skladu su s ekonomskom racionalnošću i maksimizacijom koristi. Međutim,
razvijanjem bihevioralne ekonomije model racionalnog čovjeka zamijenjen je modelom
stvarnog čovjeka. Ljudi donose odluke, a u tom su procesu pod utjecajem događaja iz okoline.
Na njih utječe mjesto, vrijeme i način donošenja odluka te njihove emocije. Bihevioralna
ekonomija kroz psihološke, kognitivne, emocionalne i kulturne čimbenike promatra donesene
odluke pojedinaca. Cilj ekonomije i bihevioralne ekonomije je isti, a to je razumijevanje
ekonomskih odluka pojedinaca. Bihevioralna ekonomija istražuje granice racionalnosti ljudi, a
rezultati se mogu primijeniti u gotovo svim područjima odlučivanja i ljudskog života općenito.
Iz tog saznanja javlja se uska veza bihevioralne ekonomije i javnih politika. Javne su politike
kontinuirani procesi u čijem oblikovanju, provedbi, praćenju i poboljšavanju sudjeluju sve
društvene snage – predstavnici javnog, poslovnog i civilnog sektora. Cilj javne politike jest
postizanje rješenja za javno definirane ciljeve, a sve to za dobrobit pojedinca odnosno
zajednice. U oblikovanju ciljeva javnih politika ključna je analiza postojećeg stanja zajednice,
formiranje i analiza problema te jasno definiranje poželjnog budućeg stanja. U posljednje
vrijeme sve više vlada oslanja se na bihevioralnu ekonomiju kako bi se potaknula društveno
poželjna ponašanja i razvila rješenja prilagođena potrebama i navikama ljudi. Sve više vlada
shvaća važnost takvih razmatranja i donošenja odluka te osniva posebne timove za primjenu
bihevioralne ekonomije u kreiranju javnih politika, odnosno organizacije koje potiču pojedince
na određenu akciju koja pridonosi dobrobiti zajednice
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
