100 research outputs found

    Yalán Dongo, Eduardo (2018) Semiótica del consumo. Una aproximación a la publicidad desde sus signos. Lima: Universidad Peruana de Ciencias Aplicadas (UPC), 172 pp.

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    Semiótica del consumo è un saggio di Eduardo Yalán Dongo, esperto di comunicazione, pubblicista, semiologo e filosofo, che attualmente insegna all'Università di Lima. In questo saggio, Yalán analizza le tendenze e i limiti del consumo attraverso una prospettiva semiotica. Il libro di Yalán è una pietra miliare per lo studio di come i discorsi pubblicitari siano inscritti nelle logiche del consumo, non solo in Perù, ma a livello globale. L'autore rivendica la posizione minore, ai margini, che la semiotica riveste all'interno del discorso del consumo. La prospettiva minore che questa disciplina possiede la rende rilevante per uno studio critico della realtà sociale da un punto di vista non egemonico.Semiotics of Consumption is a publication by Eduardo Yalán Dongo, publicist, semiotician and philosopher, who currently teaches at the University of Lima. In this essay, Yalán analyzes the trends and limits of consumption through a semiotic perspective. Yalán's book is a cornerstone for the study of how advertising discourses are inscribed in logics of consumption, not only in Peru, but globally. The author vindicates the minor position, at the margins, in which semiotics is placed within the discourse of consumption. The minor perspective that this discipline possesses makes it relevant for a critical study of social reality from a non-hegemonic point of view.Semiótica del consumo es una publicación de Eduardo Yalán Dongo, comunicador, publicista, semiólogo y filósofo, que actualmente ocupa el cargo de docente en la Universidad de Lima. En este ensayo, Yalán analiza las tendencias y los límites del consumo a través de la perspectiva semiótica. El libro de Yalán es una piedra angular para el estudio de como los discursos publicitarios se inscriben en lógicas de consumo, no solo en Perú, sino globalmente. El autor revindica la posi-ción menor, a los márgenes, en la cual se coloca la semiótica dentro del discurso del consumo. La perspectiva menor que esta disciplina posee la hace relevante para un estudio crítico de la realidad social desde un punto de vista no hegemónico

    FOLKLOR DAN DIMENSI KISAH KI AGENG DONOLOYO TRADISI UMBUL DONGO DI PUNDEN DONOLOYO DALAM PERSEPSI MASYARAKAT PEMILIKNYA: KAJIAN RESEPSI SASTRA

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    Judging from the variety of provinces in Indonesia, they also have an influence on the diversity of folklore. This is possible, because basically folklore contains meaning as a culture that is protected by its essence. This study aims to examine the folklore and dimensions contained in the story of Ki Ageng Donoloyo and the umbul dongo tradition. The place of this research was carried out in the Donoloyo Forest Nature Reserve and doubles as Punden Donoloyo. Its address is Watusomo, Watusomo Hamlet, Slogohimo District, Wonogiri Regency, Central Java Province. Primary data sources, from in-depth interviews (punden Donoloyo caretaker, village head, administrators of the Donoloyo Teak Forest Reserve, residents, teachers) and observations or observations in the Donoloyo forest nature reserve (regarding punden and the Donoloyo forest environment). The data analysis technique in this folklore study, the author uses an interactive analysis model. The results of this study contain five dimensions that arise from the existence of this folklore (the dimensions of belief or religion, culture, social, morals, and education). In essence, the reader is faced with a role in terms of providing a meaning or description through (containing space, time and socio-cultural groups). The explanation in the statement can be interpreted that a literary work can be seen from a different point of view (reviewed through reading, evaluation evaluation) by certain people. Keywords: dimensions, folklore, tradition, umbul dongo

    Using a New Approach to Design Innovative Tools for Monitoring and Evaluating Water Policy of Burkina Faso in Response to Climate Risks

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    Climate change impacts on water resources have jeopardized human security in the Sahel countries for many decades, especially in achieving food security. Many strategies and policies have been made to address such impacts. However, there are still difficulties to measure progress and the effectiveness of these policies and strategies with regard to climate risks. The lack of practical and consensual monitoring tool is one of the factors that can explain gaps in policies and initiatives to overcome these impacts. To move towards filling this gap, using ClimProspect model and a participatory approach, and based on in-depth vulnerability analysis, this paper makes available some innovative integrated and coherent resilience indicators and a new index for Burkina Faso’s water resources. Taking into account both climate and disaster risks, the indicators and index developed are related to warning, responses, recovery and long term resilience. The indicators-based index applied to three sites shows that agriculture water is less resilient to a changing climate with a score varying from 22.66% to 24%. These tools can help in formulating, implementation and reviewing water policy to secure water resources under the stress of climate change. The approach and findings bring together, on one hand, social and ecological resilience to climate risks, and sciences and policy on the other

    Activites de transport terrestre et risques sanitaires dans la ville de San-Pedro (Cote d’Ivoire)

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    Les activités de transport terrestre sont fondamentales dans le processus de la mondialisation. Leurs développements engendrent la pollution, les accidents de la route et surtout les maladies professionnelles. Du fait de la croissance vertigineuse du parc automobile ivoirien, de l’âge des véhicules et de leur état technique précaire, beaucoup de polluants sont rejetés par la circulation automobile. Ceux-ci influencent le milieu physique et humain. Les activités de transport provoquent l’externalité négative. Cette étude vise à identifier les différents risques encourus par les transporteurs à San-Pedro. La recherche documentaire et l’enquête de terrain constituent les techniques de collecte des données et des informations utilisées. Les résultats montrent que les conséquences majeures de la pollution touchent la santé publique et l’écologie. En effet les nuisances sonores sont le quotidien de la ville de San-Pedro. Les riverains des routes, de l’aéroport, du port et des zones industrielles sont confrontés aux risques sanitaires. L’impact des transports sur la santé est également lié à l’âge des personnes et des modes de transport utilisés. Les accidents de la route endeuillent aussi les familles et font plusieurs blessés. En effet, 35% des personnes de plus de 65 ans sont exposées aux pathologies liées à la pollution de l’air et l’on enregistre plus de 400 accidents par ans à San-Pedro. De même, 65% des conducteurs risquent des Troubles Musculo Squelettiques. English title: Land transport activities and health risks in the city of San-Pedro (Cote d’Ivoire)  Abstract: Land transport activities are fundamental in the globalization process. Their developments generate pollution, road accidents and especially occupational diseases. Due to the dizzying growth of the Ivorian vehicle fleet, the age of the vehicles and their precarious technical condition, many pollutants are released by automobile traffic. These influence the physical and human environment. Transport activities cause the negative externality. This study aims to identify the different risks incurred by transporters in San-Pedro. Documentary research and field survey are the data and information collection techniques used. The results show that the major consequences of pollution affect public health and ecology. Indeed, noise pollution is the daily life of the city of San-Pedro. Residents of roads, the airport, the port and industrial areas face health risks. The impact of transport on health is also linked to the age of people and the modes of transport used. Road accidents also mourn families and cause many injuries. Indeed, 35% of people over 65 are exposed to pathologies linked to air pollution and more than 400 accidents are recorded per year in San-Pedro. Similarly, 65% of drivers risk Musculoskeletal Disorders. Keywords: Côte d’Ivoire, transport, risks, patholog

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    A. Community survey, B. School survey. Source: Author.</p

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    A. Stormwater sampling, B. Open drain water sampling, C. Gully water sampling. Source: Author.</p

    Assessment of Social Vulnerability to Flood in Urban Côte d’Ivoire Using the MOVE Framework

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    Coupled with poor urban development, the increasing urban population of many Sub-Saharan African countries is subject to recurrent severe flooding episodes. In response to these flood events, while the focus is often put on slums and precarious urban settings, the social implications of these floods affect a variety of social classes. Presenting a case study of Cocody, a district of Abidjan, Côte d’Ivoire, known to have the country’s highest number of flood-impacted people, this paper evaluates the social vulnerability of urban Côte d’Ivoire to flooding using the MOVE framework. The MOVE framework (Method for the Improvement of Vulnerability Assessment in Europe) has successfully been used in European contexts to assess social vulnerability of urban areas to geo-environmental disasters such floods. It helped assess the major factors involved in the social vulnerability to urban flooding and to have a good appreciation of the spatial distribution of areas that are vulnerable to urban flood. By taking this framework to the local context, relevant indicators were developed and GIS applications were used to assess spatially the relative social vulnerability of Cocody sub-districts to urban flooding. The results revealed that many sub-districts of Cocody are highly vulnerable to urban floods. Exposure and susceptibility are components that are found to have high influence on vulnerability to flood hazard in the district of Cocody. Their respective indicators need to be addressed properly in order to increase residents’ resilience to urban flooding. The MOVE theoretical framework can be applied in Africa by contextualizing the vulnerability by using local indicators
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