1,720,955 research outputs found
Quantitative analysis of television advertising of drugstore chains
No full textThe aim of this work is an analysis of the development and changes of the mass media communication of the drugstore chains at the time period 2010-2018. Mass media communication analysis has been performed on the Czech television market. The theoretical part summarizes the knowledge in the field of advertising, television advertising and the market of drugstore chains. The following part of the thesis is devoted to the methodology of the research. The data and methods which are used in the work are presented here as well as the limitations of the performed research. The practical part offers answers to each question that are used in the research, covering the topics of the development of the mass media communication of the drugstore chains and the detection of the dependency between revenues of the drugstore chains and the number of broadcasted TV advertisements. In conclusion, the results are summarized and analysed.Cílem této práce je zanalyzovat vývoj a rozdíly masmediální komunikace řetězců drogistického zboží v letech 2010–2018. Analýza masmediální komunikace je provedena na českém televizním trhu. Na základě provedené literární rešerše jsou v teoretické části shrnuty poznatky z oblasti reklamy, televizní reklamy a trhu drogistických řetězců. Další část práce se věnuje metodice výzkumu. Zde jsou představena použitá data a použité metody. Také jsou zde uvedeny limitace provedeného výzkumu. V praktické části jsou postupně zodpovězeny jednotlivé výzkumné otázky týkající se vývoje mas-mediální komunikace řetězců drogistického zboží a zjištění závislosti mezi tržbami drogistických řetězců a počtem odvysílaných televizních reklamních spotů. V závěru práce jsou shrnuty výsledky analýzy
Factors affecting fertility rate in Kazakhstan
No full textThe aim of this thesis is to analyze the factors influencing the high fertility in Kazakhstan. In the theoretical part of the thesis, based on professional articles, factors influencing birth rate were defined. The methodology chapter provides information on the methods used in the thesis. Subsequently, in the practical part, an analysis of secondary data from Kazakhstan was conducted. A comparison was made with other countries, particularly with the Czech Republic. A questionnaire survey was also conducted in Kazakhstan, and the results were analyzed. Chi-square tests of independence were performed for selected factors. The conclusion summarizes the results of the analysis.Cílem této diplomové práce je zanalyzovat, které faktory ovlivňují vysokou míru porodnosti v Kazachstánu. V teoretické časti práce na základě odborných článků byli definované faktory ovlivňující porodnost. Dále v prací následuje kapitola věnovaná metodice práce, kde lze najít informaci ohledně použitých metod v práci. Následně, v praktické časti byla provedená analýza sekundárních dat z Kazachstánu. Bylo provedeno porovnání s ostatními státy, hlavně s Českou republikou. Dále bylo provedeno dotazníkové šetření v Kazachstánu, výsledky kterého byli zanalyzované a pro vybrané faktory byl proveden chí-kvadrát test nezávislosti. V závěru práce jsou¨shrnuty výsledky analýzy
Factors affecting fertility rate in Kazakhstan
No full textThe aim of this thesis is to analyze the factors influencing the high fertility in Kazakhstan. In the theoretical part of the thesis, based on professional articles, factors influencing birth rate were defined. The methodology chapter provides information on the methods used in the thesis. Subsequently, in the practical part, an analysis of secondary data from Kazakhstan was conducted. A comparison was made with other countries, particularly with the Czech Republic. A questionnaire survey was also conducted in Kazakhstan, and the results were analyzed. Chi-square tests of independence were performed for selected factors. The conclusion summarizes the results of the analysis.Cílem této diplomové práce je zanalyzovat, které faktory ovlivňují vysokou míru porodnosti v Kazachstánu. V teoretické časti práce na základě odborných článků byli definované faktory ovlivňující porodnost. Dále v prací následuje kapitola věnovaná metodice práce, kde lze najít informaci ohledně použitých metod v práci. Následně, v praktické časti byla provedená analýza sekundárních dat z Kazachstánu. Bylo provedeno porovnání s ostatními státy, hlavně s Českou republikou. Dále bylo provedeno dotazníkové šetření v Kazachstánu, výsledky kterého byli zanalyzované a pro vybrané faktory byl proveden chí-kvadrát test nezávislosti. V závěru práce jsou¨shrnuty výsledky analýzy
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
- …
