8 research outputs found
Social Media Marketing Plan for Filippa K Finnish Market
No full textThe project aimed to create a social media-marketing plan for Swedish clothing brand, Filippa K, for their Finnish market. The plan was based on PR Smith’s SOSTAC® marketing plan. The goal was to make a country specific marketing plan for social media that would improve Filippa K’s engagement with customers in Finland.
Firstly, the commissioner was introduced by telling their story, values and goals. Their global social media marketing was presented by interviewing a member of the global marketing team. Filippa K’s Finnish market situation and history was introduced in the beginning by interviewing area manager and global field support. Over view of Finnish social media marketing was covered in the end of first part.
Secondly, the SOSTAC marketing plan model was presented. It is divided into six chapters which all inform about the theory and strategy of the plan. Reading articles, books and blog posts, did the theoretical framework. The plan contains situation analysis, objectives, strategy, tactics, actions and control. Key benefits, content plan, marketing checklist and month plan are also included to this social media marketing plan and presented in table format. The strategy focuses on free Facebook and Instagram marketing that the company can make use of in country specific marketing in Finland. Summary of the plan can be found from appendices.
Thirdly, the summary and conclusion are presented. Project evaluation, feedback from the commissioner, recommendation and learning of the author are included in this part
Does market beat history? A comparison of implied volatility and GARCH models in crude oil volatility prediction
No full textThis thesis shows that implied volatility is more accurate in volatility prediction in crude oil futures than GARCH models. Using robust loss functions and the adjusted coefficient of determination from regression equations as the comparison criteria, the implied volatility (IV) derived from nearest-to-the-money shortest time-to-expiration options outperforms volatility forecasts from 10 different GARCH specifications in two exchanges, NYMEX and ICE. The time period studied is August 2006 - January 2015 in NYMEX and August 2011 - January 2015 in ICE; the latter is shorter due to data availability. The robustness of the results are confirmed using sub time periods, put and call options separately in the computation of IVs, and including option trading volume and open interest variables in the regression.
The results of this study suggest a transfer of academic interest from GARCH models to implied volatility in crude oil volatility prediction. The mean IV is an unbiased and efficient predictor of future volatility in NYMEX, and an efficient predictor in ICE. Higher option trading volume increases the relative performance of IV further, indicating that options are more "correctly" priced when the market has enough liquidity. No-arbitrage conditions do not seem to fully apply, as call and put options yield different implied volatilities, and as the Black (1976) option pricing model employed is considered suitable for the options studied. Higher option trading volume mitigates the difference between call- and put-derived implied volatilities, and thus reduces violations against the Efficient Market Hypothesis (EMH) and the no-arbitrage conditions.
Nonlinear GARCH models are found more useful than linear GARCH models, though the exact best model varies from time period and market place to another. The limitations of the study are the time-specific nature and poor generalizability of some of the results into other time periods and exchanges than those covered in this study.
The contributions of this study include comparing IV with ten different GARCH models in both NYMEX and ICE, which is not done in the literature on crude oil volatility previously. The effect of the 2008-2009 high-volatility period in crude oil returns is shown to have a large weakening impact on the model performance, which hasn't been studied in previous papers. In addition, no prior study in the knowledge of the author includes data on option trading volume and open interest in determining the effect of liquidity on the relative performance of IV and GARCH in crude oil volatility prediction
Using the Unity game engine as a platform for prototyping cinematic visual effects
No full textScience fiction films are frequent mediums for showing the future of technology. In the film Memory of Water, there is a networked communication pod device that plays an important role in revealing the development of the dystopian futuristic world. The project in this thesis is aiming to design the holographic interface for the pod device. The design process contains the analysis of the film narrative, the research on similar science fiction film subgenres, holographic display technology, and the implementation of the interface visual effects for the pod device. The visual effect graph and the animation system in the Unity game engine were used as the primary tool for realizing the interface.
The final product is a digital prototype with the interactive three-dimensional interface design of the pod. Furthermore, the prototype design is part of the film pre-production to transfer the words in the script into visuals and interaction. By describing the process of design, the author suggests a possible method of arranging the background study for a science fiction film and using the Unity game engine as a platform for generating the visual effects for the film
Parasitism, immune response and egg production of the damselfly Coenagrion hastulatum
No full textTheoretical models predict that parasites reduce reproductive success of their hosts, but very few empirical studies have given support to this. Using the damselfly Coenagrion hastulatum (Charpentier, 1825), we tested how immune response, wing length, and the number of both endo- and ectoparasites affect egg production of host damselflies. The study was conducted with four different populations in Southwest Finland. We found a negative association between endoparasitic gregarines and the number of host eggs. Furthermore, immune response increased with the number of water mites, but decreased with the number of eggs. Contrary to previous studies with other damselfly species, the number of ectoparasitic water mites did not affect the number of eggs. Moreover, wing length, used as an indicator of individual size, was not associated with egg numbers. The negative effect of gregarine parasites on egg numbers is likely to affect the composition of host populations, i.e. damselflies that show higher resistance to these endoparasites will have more of their offspring represented in subsequent generations. In future, more experimental research on the varying effects of different parasite species on the number of eggs is needed.The accepted manuscript in pdf format is listed with the files at the bottom of this page. The presentation of the authors' names and (or) special characters in the title of the manuscript may differ slightly between what is listed on this page and what is listed in the pdf file of the accepted manuscript; that in the pdf file of the accepted manuscript is what was submitted by the author
Itseilmoittautuminen sairaaloissa : ILMO-pilotti Syöpätautien klinikalla 17.10.2011–16.2.2012
No full textTyön tarkoituksena oli tutkia itseilmoittautumista sairaalaympäristössä sekä tarkastella itseilmoittautumisjärjestelmän pilottikäyttöönottoa Helsingin Yliopistollisen Keskussairaalan (HYKS:n) Syöpätautien klinikalla Helsingin Meilahdessa. Toimeksiantajan pyynnöstä olen kirjoittanut itseilmoittautumisen pilotin (ILMO) ajalta loppuraportin, jota olen hyödyntänyt myös opinnäytetyössäni. ILMO-palvelua pilotoitiin HYKS Syöpätautien klinikalla 17.10.2011–26.2.2012 välisenä aikana. Työssä on käytetty pääasiallisena lähdeaineistona ILMO-pilotin loppuraporttia.
Työn yksi tavoitteista oli lisätä tietoa itseilmoittautumisesta yleisesti sekä tutkia, millaisia asioita olisi hyvä ottaa huomioon ilmoittautumisautomaatin käyttöönottovaiheessa. Opinnäytetyöni toimeksiantaja oli Logica Suomi ja ohjaava opettaja Raimo Hälinen. Loppuraportin kirjoittamiseen olen saanut opastusta Logican puolelta Matti Rautamäeltä ja Pipsa Raussilta sekä Johanna Koivistoiselta HUS Tietohallinnosta.
Ilmoittautumiskioskit ovat toimineet HYKS Syöpätautien klinikalla luotettavasti ja potilaat ovat ottaneet itseilmoittautumisen hyvin vastaan. Henkilökunnan antama palaute on ollut negatiivisempaa kuin potilaiden antama palaute. Ilmoittautumisautomaattien käyttäjämäärät ovat lisääntyneet koko ajan.
Jotta potilasturvallisuus ei vaarantuisi missään vaiheessa, on ensiarvoisen tärkeää kiinnittää huomiota ilmoittautumiskioskien yksityisyydensuojaan ja tietoturvaan. Ilmoittautujan yksityisyyden on säilyttävä ilmoittautumistavasta huolimatta.
Salassapitovelvollisuuden vuoksi tästä opinnäytteen julkisesta versiosta on salattu osittain luku 3 ja liitetiedostot, jotka sisältävät henkilökunta- ja potilaskyselyt ja niiden tulokset.The purpose of this thesis was to research patient self registration in a hospital environment and examine the patient self registration system that was piloted in the Department of Oncology, Helsinki University Central Hospital in Meilahti. At the commissioner's request a final report was written by the author during the pilot test, which was also utilized in this thesis. The ILMO-service was piloted at the Department of Oncology between 17th of October 2011 and 26th of February 2012. The main source for this thesis has been the final report.
One of the purposes of this thesis was to add to the general information on patient self registration and investigate which kind of things should be noticed during the initial implementation of the self registration kiosk. The commissioner of this thesis was Logica Finland and the supervising teacher Raimo Hälinen. Advice for this final report was given by Matti Rautamäki and Pipsa Raussi from Logica and Johanna Koivistoinen from the HUS ICT-Department.
The patient self registration kiosks have been working reliably and pa-tients have mainly reacted in a positive way towards self checking. The feedback from staff has been more negative than that of the patients. The number of self registration patients has been growing all the time.
It is all-important to pay attention to privacy policy and data security so that patient security would not be endangered in any situation. Privacy of the enrollee must be preserved despite the method of signing in.
Due to the confidentiality obligation, Chapter 3 and appendices which include a staff and patient inquiry and its results are partly hidden in this public version of the thesis
The Effects of Quality Assurance System Implementation on Work Well-Being and Patient Safety: Protocol for a Mixed Methods Study
No full textBackgroundSystematic monitoring of work atmosphere and patient safety incidents is a necessary part of a quality assurance system, particularly an accredited system like the Joint Commission International (JCI). How the implementation of quality assurance systems affects well-being at work and patient safety is unclear. Evidence shows that accreditation improves workplace atmosphere and well-being. Thus, the assumption that an increase in employees’ well-being at work improves patient safety is reasonable.
ObjectiveThis study aims to describe the protocol for monitoring the effects of implementing the quality assurance system of JCI at Orton Orthopedic Hospital on employees’ well-being (primary outcome) and patient safety (secondary outcome).
MethodsQuantitative (questionnaires and register data) and qualitative (semistructured interviews) methods will be used. In addition, quantitative data will be collected from register data. Both quantitative and register data will be analyzed. Register data analysis will be performed using generalized linear models with an appropriate distribution and link function. The study timeline covers the time before, during, and after the start of the accreditation process. The collected data will be used to compare job satisfaction, as a part of the well-being questionnaire, and the development of patient safety during the accreditation process.
ResultsThe results of the quality assurance system implementation illuminate its possible effects on the patient’s safety and job satisfaction. The repeatability and internal consistency reliability of the well-being questionnaire will be reported. Data collection will begin in May, 2024. It will be followed by data analysis and the results are expected to be published by 2025.
ConclusionsThe planned study will contribute to the evaluation of the effects of JCI accreditation in terms of well-being at work and patient safety.
International Registered Report Identifier (IRRID)PRR1-10.2196/4520
Author response: Lymphatic endothelium stimulates melanoma metastasis and invasion via MMP14-dependent Notch3 and β1-integrin activation
No full textLAB Health Annual Review 2020
No full textService Innovations for Health and Well-being is one of the strategic focus areas of LAB University of Applied Sciences. This publication compiles examples of interesting ongoing or recently ended Research, Development and Innovation (RDI) projects implemented and carried out in this focus area.
This publication seeks to disseminate the activities and results of these RDI projects and thus to increase communication between LAB University of Applied Sciences and its partner universities, companies and other stakeholders. With this publication we wish to activate the discussion on the multifaceted issues of health and well-being.fi=Ei tietoa saavutettavuudesta|sv=Okänd tillgänglighet|en=Unknown accessibility
