1,721,036 research outputs found
Celebrity names/brand names Nicole Kidman, Chanel no. 5 and commodification /
No full textMany cultures believe that personal names are imbued with strong magic (Dossey, 1999, p. 12). Furthermore, according to anthropologists Mary Douglas and Caron Isherwood, “the structure of culture” itself is based on the shared knowledge of the names of goods. These names, they say, underlie “a means of thinking” – that is, a culture’s understanding and hierarchising of the world. Sharing this knowledge is a social pleasure that further strengthens cultural ties (1979, p.75). This cultural studies chapter will explore the functions, within consumer culture, of the names of performers – particularly film stars – and the names of branded products. The literature review covers names and naming; star theory; and commercial discourse on brand creation. It is followed by textual analyses that demonstrate the parallels between stars’ names and brand names.To illustrate the importance of names as fundamental organising principles both of stardom and brands, this chapter uses the example of Nicole Kidman’s appearance in a $60 million, two minute commercial for Chanel No. 5, made in 2004, and its various associations with famous, glamorous “names” (Coco Chanel, Marilyn Monroe and Catherine Deneuve, for example). Directed by Baz Luhrmann – himself a “famous name” – the commercial was supported by a number of promotional campaigns, including its own “making of” documentary.While this chapter analyses a series of name-texts in order to show how they contribute meanings to the commercial, it also considers the ways in which these promotional intertexts work to ensure that target audiences have a strong awareness of these “names” and their associations – associations that guide audience interpretation of the commercial, position the engaged audience as “knowing”, and provide pleasure in the process. This chapter therefore links together three typically unconnected fields of research – academic star theory, scholarly and popular writing about names, and commercial writing about branding – in order to highlight the important, complex,but virtually unrecognised functions played by names as they shuttle cultural meanings among celebrities, commodities and consumers
Looking, just looking : James Bond and the objectification and commodification of the human form
No full textThe recent cinematic success of Casino Royale (Wilson, Broccoli & Campbell, 2006), the twenty-first Bond film in the official EON Production series, provides an opportunity to examine the character of James Bond in relation to his role in the objectification and commodification of the human body in cinema. In fact, the James Bond films have long been considered synonymous with the sexualisation of the female form. From the first moment Ursula Andress walked out of the ocean wearing "that" white bikini in Dr No (Saltzman, Broccoli & Young, 1962), the series established the voyeuristic manner in which these women were to be 'seen'; not only by the character of James Bond but by the audience as well. Some theorists have argued against this position on the basis that it reduces the act of spectatorship to one of virtual stasis, involving 'a uniformity of viewer response and meaning production" (Austin, 2002, p. 12). Instead, they contend that readings are contingent on the individual with each a result of various "social and intertextual agencies within mass culture, seeking to structure reception beyond textual boundaries" (Klinger, 1989, p.4). Paradoxically however, these very same 'social and intertextual agencies" can also act to restrict the range of these perceptions
Early childhood education and the learning design process
No full textThis chapter focuses primarily on the Preparatory(Prep) year of schooling with children aged 5 to 6 years. The diversity of Prep classrooms is explored through the use of a practical teaching example that links the Learning Design Process, commonly known as the 8 Learning Management Questions (8 LMQs) with the Queensland Early Years Curriculum Guidelines (EYCG). Each state and territory of Australia uses a curriculum/learning framework for the early years
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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